The Brave Marketer Podcast
Featuring Challenger Brands
Modern marketing changes fast, and great marketers need an edge. Marketers from challenger brands need to be especially Brave. This season, our guests are specifically from challenger brands who unveil the exact strategies and tactics behind the risks they’ve taken. They talk about the biggest, boldest marketing campaigns that got their brand noticed, and made a big impact in the industry. We also discuss today’s most pressing marketing challenges such as ethical advertising, consumer privacy, crypto marketing, brand safety and a future without 3rd party cookies.
Preview
Hosted by Donny Dvorin
Head of Sales at Brave
The Brave Marketer podcast is hosted by Donny Dvorin, Head of Sales at Brave Software. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. This podcast will provide a backstage view of how leading marketers are solving the issues facing the advertising industry so that you too can be prepared for what’s ahead.
Episode 1
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Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots.
Episode 2
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Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked.
Episode 3
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Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian’s bold ideas got this company featured in national news television, resulting in $20k of sales in three minutes and landing the cover story in their local newspaper. Ian also shares how he’s challenging large and established brands in the competitive CPG market.
Episode 4
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Shiran Herzberg, Head of Media at eToro, discuss\es the complexities of crypto marketing and how he’s navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he’s found to be the best performing channels.
Episode 5
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Chris Kneeland, CEO of Cult, discusses what marketers can learn from brands that have a cult-like following. He shares how his agency clients are challenging the status quo and exhibiting massive brand courage. Chris also points out the philosophy around competition, for example Southwest Airlines isn’t competing against other airlines; they’re competing against the road trip.
Episode 6
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Andrea Sengara, VP Marketing at Campari, discusses how she’s building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film Festival. We also look ahead at emerging technologies and where marketing and advertising is heading in the next 10 years.
Episode 7
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Jeremy Epstein, CMO at Gtmhub, shares how he’s shaping the future of work by empowering companies to measure performance based on target outcomes (OKR method). He also dives deep into how the decentralized revolution and emergence of NFTs is impacting brands and marketers by shifting the power back to communities.
Episode 1
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Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+ discusses the strategies and tactics they used to surpass their four year growth target, in only 14 months. Andrea explains how her strategy for “killing the hypothesis” has led to massive product adoption and their readiness for global expansion.
Episode 2
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Chad Stoller, Global Chief Innovation Officer, UM & Managing Director, IPG discusses how the Terry Tate Office Linebacker video series with Reebok unexpectedly became one of the top 10 Super Bowl commercials of all time. Chad also dissects the rising shift to an impulse shopping economy, and how increasing consumer expectations are impacting the advertising industry.
Episode 3
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Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers.
Episode 4
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Get a backstage view of the Brave Ads Platform from one of Brave’s most experienced Regional Sales Directors. You’ll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing and advertising industry.
Episode 5
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Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he’s created for global brands such as, Vespa, Armani Jeans, Michael’s and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heighting the user experience, creating trust and ultimately increasing sales.
Episode 6
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Dylan Boyd, Director of R/GA Ventures, shares the cutting edge advertising tactics he’s helping global brands implement to better reach and reward target audiences. He also discusses what the future of personal data ownership might look like for consumers worldwide.
Episode 7
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Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life’s virtual world. He also shares his perspective on why privacy is a mandate, and how first party data plays an integral role in any marketing strategy.
Episode 8
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Andra Zaharia, Cybersecurity Content Marketer, discusses how to create content that resonates with users by bringing out the human values behind your company and its products. She also shares how she’s breaking down stereotypes and clichés in the InfoSec and Technology sector, and discusses her top tips on how users can take control of their privacy.
Episode 9
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Luke Mulks, VP Operations at Brave Software, breaks down NFTs (non-fungible tokens) and why they’re such a hot topic and opportunity amongst both marketers and investors. He also discusses how mainstream brands are embracing NFTs to engage users, and shares the ways that Brave and the BAT Community are an integral part of Brave’s success.
Episode 1
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Listen to Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current “data donation agreement” that Big Tech has created related to user information, along with the brand safety concerns advertisers are now facing.
Episode 2
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Listen to Duncan Bird, VP of Brand Marketing & Digital at Fiverr, discuss the major ad spend Fiverr invested in during the 2021 Super Bowl for their ‘It Starts Here’ campaign.
Episode 3
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Listen to John Marshall, Head of NA Digital Activation at HP, who discusses the death of the 3rd party cookie.
Episode 4
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Listen to Dr. Fou, Cybersecurity and Ad Fraud Investigator, discuss his research on ad fraud reporting, brand safety threats and ways marketers can mitigate their risk.
Episode 5
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Listen to Kevin Rose, Serial Entrepreneur and Partner at True Ventures, discuss the entrepreneurial mindset and tolerance that’s led to his success and how marketers can follow suit, regardless of their size of business.
Episode 6
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Listen to John Nolan, Managing Director of APEX Content Ventures at Publicis Media, shares how he decides which media projects to fund, along with his foresight into the future of advertising and subscriptions.
Episode 7
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Listen to Michelle O’Connor, VP Marketing at TaxBit, share her top tax considerations for crypto holders, and discuss how she’s overcoming the advertising regulations facing crypto companies today and the opportunities that lie ahead.
Episode 8
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Listen to Sarah Stringer, EVP, Head of US Media Partnerships at dentsu Media, discuss how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive and participatory experiences for consumers, and what that means for advertisers.
Episode 9
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Listen to Cammie Dunaway, Chief Marketing Officer at Duolingo, discuss the gamification tactics they’ve implemented to create product adoption and retention, along with the wild marketing ideas they’re testing to prepare for a future without 3rd party cookies.
Episode 10
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Listen to Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current “data donation agreement” that Big Tech has created related to user information, along with the brand safety concerns advertisers are now facing.
We are launching Season 3 as a 10 episode series released weekly.
Be the first to hear any future episodes
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Apple Chip
Nov 2020 and later
How to find my chip
At the top left, Open the Apple menu.
Select “About This Mac”.
In the “Overview” tab, look for “Processor” or “Chip”.
Check if it says “Intel” or “Apple”.
Select what kind of chip your Mac comes with
Intel Chip
Most common
Apple Chip
Nov 2020 and later
How to find my chip
At the top left, Open the Apple menu.
Select “About This Mac”.
In the “Overview” tab, look for “Processor” or “Chip”.
Check if it says “Intel” or “Apple”.
