EPISODE 1
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Scoring Your Brand Values Against Your Ad Dollars
Listen to Israel Mirsky, Executive Director, Global Technology and Emerging Platforms at OMD share his latest endeavour: The Brand Decision Framework
The Brave Marketer Podcast
Listen to Season 1 Now
We’ll be back for Season 2 on June 28!
The Brave Marketer Podcast
Every great marketer has been faced with this moment: an opportunity to exhibit bravery in the midst of uncertainty or to take a risk on something they truly believed in. Join Donny Dvorin, Head of Sales at Brave and CEO of Never Stop Marketing, every Monday as he interviews today’s most progressive marketers to uncover the brave marketing moments that have shaped their careers and the brands they’ve influenced. Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world.
Preview
Podcast Intro
Hosted by Donny Dvorin
Head of Sales at Brave
If you’re an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how leading marketers are rising to these challenges. Uncover their decision making process and the mindset work that’s led to their success.
Episodes
EPISODE 2
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Betting on Your Brand with a Super Bowl Ad
Listen to Duncan Bird, VP of Brand Marketing & Digital at Fiverr, discuss the major ad spend Fiverr invested in during the 2021 Super Bowl for their ‘It Starts Here’ campaign.
EPISODE 3
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The Future of Advertising is Cookieless
Listen to John Marshall, Head of NA Digital Activation at HP, who discusses the death of the 3rd party cookie.
EPISODE 4
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Fraudulent Ads and Dirty Data
Listen to Dr. Fou, Cybersecurity and Ad Fraud Investigator, discuss his research on ad fraud reporting, brand safety threats and ways marketers can mitigate their risk.
EPISODE 5
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A Risk Taker's Approach to Marketing
Listen to Kevin Rose, Serial Entrepreneur and Partner at True Ventures, discuss the entrepreneurial mindset and tolerance that’s led to his success and how marketers can follow suit, regardless of their size of business.
EPISODE 6
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Funding Content That’s Difficult, Dangerous & Disruptive
Listen to John Nolan, Managing Director of APEX Content Ventures at Publicis Media, shares how he decides which media projects to fund, along with his foresight into the future of advertising and subscriptions.
EPISODE 7
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Navigating Crypto: Tax Filings, Marketing Challenges & Opportunities
Listen to Michelle O’Connor, VP Marketing at TaxBit, share her top tax considerations for crypto holders, and discuss how she’s overcoming the advertising regulations facing crypto companies today and the opportunities that lie ahead.
EPISODE 8
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Attention Economy & Changing Consumer Experiences in Media
Listen to Sarah Stringer, EVP, Head of US Media Partnerships at dentsu Media, discuss how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive and participatory experiences for consumers, and what that means for advertisers.
EPISODE 9
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How Duolingo is Pushing Beyond Brand Boundaries with Experiential Advertising
Listen to Cammie Dunaway, Chief Marketing Officer at Duolingo, discuss the gamification tactics they’ve implemented to create product adoption and retention, along with the wild marketing ideas they’re testing to prepare for a future without 3rd party cookies.
EPISODE 10
Play
The Consumer Privacy Movement and Brand Safety Challenges with Big Tech
Listen to Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current “data donation agreement” that Big Tech has created related to user information, along with the brand safety concerns advertisers are now facing.
Hope to be in your ears every Monday!
All 10 episodes of Season 1 are now live. Listen anywhere podcasts are found.
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