The Brave Marketer Podcast
Marketing in the Metaverse
Brands are navigating the new Web3 world and with it comes an opportunity for experimentation, innovation and engaging consumers in entirely new ways. As we shift to a decentralized world, how we view ownership has changed, and marketers must now decide how they can contribute and add value in this new economy to their consumer. But where do you start and when?
In this new season of The Brave Marketer Podcast, we’re talking Marketing in the Metaverse.
We’ll cover topics like: Web3, crypto marketing, privacy, cookieless advertising, the blockchain and more. Each week, you’ll hear from marketers from top brands and agencies who will help us leverage this exciting moment in time, and take our brave marketing moments to the next level.
Preview
Hosted by Donny Dvorin
VP, Head of Sales at Brave
The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software, makers of the privacy-respecting web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of building tools that respect user privacy and advertiser ROI; Brave is also THE secure, easy onramp to Web3. We have unique insights into the future of marketing, advertising in a cookieless world, and how businesses can survive—and thrive—on a more-private Web. In this podcast, get a backstage view of how leading marketers are solving the issues facing the advertising industry, and prepare yourself for the changes to come.
We are launching Season 6 as a 10 episode series released weekly.
Episode 8
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Justin Hochberg, CEO of the Virtual Brand Group, shares how he’s helping brands have an omnichannel metaverse presence including his work with Forever21 and NBC’s The Voice. He also discusses how to decide which metaverse platforms are best for your brand to start with, and how to define success when there’s limited information available.
Episode 7
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Mark van Rijmenam, Strategic Futurist and Founder of the Digital Futures Institute, discusses the many complex and exciting ways the shift from a 2D to a 3D internet will impact our lives. He also urges us to fight for an open metaverse as part of this shift in order to protect our data and future digital selves.
Episode 6
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Quinn Campbell, VP of Growth at Sky Mavis, discusses how they’re working with Web3 content creators, and the critical role these partners play in converting the masses to Web3. Quinn also shares how he thinks marketers are missing the mark in Web3 marketing by focusing on tech features over the experiential impact Web3 has on the end user.
Episode 5
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Ryan Kumar, Founder and CEO of Mintdropz, explains why we’re in the caveman stages of an unexplored metaverse. He shares his predictions for when we can expect to see mainstream adoption of the metaverse and what needs to happen first
Episode 4
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Jon Hook, CMO at PlayEmber, discusses their efforts to attract more gamers by removing the blockchain infrastructure as a barrier. He also explains how marketers can apply this across sectors outside of gaming to increase mainstream adoption of their Web3 projects.
Episode 3
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Andrew Milich, CEO of Skiff, discusses their commitment to consumer privacy despite its associated marketing challenges. He explains how their team has gotten creative with their marketing strategies - utilizing privacy preserving forms of marketing to reach their desired audiences.
Episode 2
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Michael Liu, SVP, Head of Innovation at Dentsu Media and Kevin Villatoro, Partnerships at Dentsu, share how their agency clients are responding to Web3 marketing opportunities and taking their first (small) steps. They also explain why Web3 isn’t the channel to fight for attention, but rather to engage consumers in meaningful ways, embracing innovation while providing real value.
Episode 1
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Avery Akkineni, President of Vayner3, discusses the current state of Web3 adoption and her predictions for its future. She explains how brands are currently experimenting with Web 2.5 – a bridge offering the speed and ease of use from Web2 but with the ownership and self sovereignty of Web3.
Episode 10
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Kelly Poquiz Burke, Associate Director of Brand Marketing & Strategy at Avocados From Mexico, discusses many of the brand experiences their team has launched in an effort to create a deep, emotional connection with consumers, despite lacking any marketing ability on their products themselves. She also shares her approach to Web3 marketing: sticking to a strategy instead of chasing shiny objects.
Episode 9
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Lisa Marie Paul, Head of Content and Partnerships at Talenthouse AG, discusses how millenial and Gen Z mindsets have changed consumer expectations surrounding advertising. We examine how marketers are challenged with creating large amounts of content very quickly, without compromising quality, authenticity or relatability.
Episode 8
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Stacy Wakefield, VP of Marketing at Delphia, discusses her biggest new marketing challenge: building a Web3 brand and community. She explains the complexities of managing risk and compliance and how Web3 differs from Web2 marketing tactics.
Episode 7
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Kate Brady, Head of Next Gen D2C Consumer Experience & Direct Digital Marketing Capabilities at PepsiCo, shares how mainstream brands and marketers can utilize Web3 technologies. Kate’s team is currently testing a number of next gen initiatives as part of PepsiCo's newly established Web3 & Metaverse Center of Enablement. We also discuss the removal of third party trackers and moving towards a private internet while still owning the communication with your audience and prioritizing zero first party data.
Episode 6
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Sierra Reed, Vice President Director of Social Strategy at Digitas, discusses how she’s successfully leaned into brave marketing moments and stood up for her values, even in the early days of her career. She also shares how she’s helping brands like Macys and Crocs act boldly through her agency work.
Episode 5
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Laura Mesa, Vice President of Community and Marketing at Product Hunt, shares how allowing your team to be vulnerable in the workplace, allows your brand to show up authentically too. She also discusses the importance of developing a customer first product strategy and putting in extra effort to personalize based on real needs of your users
Episode 4
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Quynh Mai , Founder & CEO of Qulture shares how culture is changing quickly from Gen Z and what brands need to change in order to be successful on platforms like TikTok, the Metaverse and Twitch. We also talk about making your audience the star of your campaigns with user generated, collaborative content.
Episode 3
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Liz Caselli-Mechael, Global Head of Digital & Content for Nestlé, discusses how she’s built her career around purpose-driven digital storytelling and engagement. She shares how to focus on favorability rather than driving sales, by integrating important values like sustainability, social responsibility, and climate action into Nestle’s brand strategy.
Episode 2
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Claire Kart, VP Marketing & Community at Mina Foundation, discusses how they’re leveraging “just in time marketing” as a go to market strategy for their upcoming SDK launch. Claire also shares Mina’s rebrand story and how it actually started with getting sued by a larger player in crypto!
Episode 1
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Maura Tuohy Di Muro, Global Head of Product Marketing at Twitter, discusses how Twitter is promoting safety on their platform and the unique ways they’re adding gamification to privacy, including a recently released video game experience they made for their users. We also discuss how Web3 can deliver on its big promises of accessibility and inclusivity and how Twitter thinks about earning trust.
Episode 11 Bonus!
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Winston Zhang, Co-founder at Cega, shares how they’re preparing for their upcoming mainnet launch. He discusses the marketing strategies they’re working on, including an NFT collection, and a major risk they took by differentiating their visual branding. He also educates us on the benefits of exotic options, even in a bear market.
Episode 10
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Jay Kurahashi-Sofue, VP of Marketing at Ava Labs, discusses how his team disrupted the traditional event experience with their recent Avalanche Summit in Barcelona, along with some of the risks they took that really paid off. He also shares the biggest opportunities for crypto marketers across all stages of the funnel.
Episode 9
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Brad Michelson, Head of US Marketing team at eToro, discusses the unique social features their platform offers in an effort to reduce intimidation and attract new investors into crypto trading. He also shares his thoughts on the biggest challenges with crypto marketing and the effective strategies they’ve implemented to overcome them.
Episode 8
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Aaron Schneider, Business Development and Partnerships at Bitpay, discusses ways that crypto can become more useful in order to maintain its relevance into the future. He shares what Bitpay is doing differently to solve this with e-commerce, along with the challenges they’re up against in transitioning to crypto as a mainstream form of payment.
Episode 7
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Dylan Dewdney, Co-Founder and Lead Initiator at NFT3.com and Kylin Network, discusses the world of DIDs (decentralized identifiers) and some of the future use cases, along with how Web3 will change the way data is handled. He also talks about the changing relationship between marketers and the data needed to optimize their businesses, and why privacy is often highlighted but becomes compromised in an effort to track results.
Episode 6
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David Feinstein, Head of Partnerships at SuperRare, discusses the economics of digital art and how valuing NFTs compares to the traditional art world. He also shares how luxury products, designers and brands can get into the Web3 game via the SuperRare marketplace.
Episode 5
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Duke Kim, Director of Crypto Partnerships at The Giving Block, educates us on the benefits of crypto philanthropy and the work they’re doing to connect donors and nonprofits, along with ways that companies can create corporate social responsibility programs to make and impact. Discover why donors should donate cryptocurrencies versus dollars, and the associated tax implications to consider.
Episode 4
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Aggroed Lighthacker, CEO at Splinterlands, discusses why gaming was the winning solution to support the mass market to engage with crypto. He discusses how Splinterlands massively exploded its user base through word of mouth advertising among hardcore gamers, along with growth tactics that other crypto companies can replicate.
Episode 3
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Chris Ghent, Global Head of Brand Strategy & Partnerships at the NEAR Foundation, shares how he and his team are taking a unique approach to making crypto more tangible to new users, along with how Layer 1 protocols such as NEAR can really bring in the masses and remove friction through branding.
Episode 2
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Matty Taylor, Head of Growth at Solana Labs, shares how and why community drives the growth of Solana. We also discuss some of the challenges with trying to shift to a decentralized company / model, and why having a great user experience is even more crucial in building trust within a DeFi application.
Episode 1
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Steven Kalifowitz, CMO at Crypto.com, shares the strategies and tactics he’s implementing on his team’s quest to become a world renowned brand like Coke and Netflix. This includes how they’ve approached their partnerships with the UFC, Formula One, Matt Damon and the Sixers, along with their record breaking naming acquisition of the Staples Centre in LA.
Episode 10
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Virgin is a powerful brand that's succeeded across many ventures: media, airlines, mobile and more. Now, they've set their sights on the cruise ship industry. They've launched an entirely new cruise line during the pandemic, and are taking the guest experience to a whole new level with massive success.
Episode 9
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Andy Goldberg, SVP, Global Brand Content & Platforms at American Express, discusses how he is reframing the competitive landscape by fighting for finite attention. One of the strategies he shares is thinking about advertising like a TV show you actually want to watch.
Episode 8
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Jessica Bryndza, CMO at Lilium (an aerospace company that’s developed a 100% electric, 7-seater jet), is challenging conventional players in the industry from both a user experience and global impact standpoint. She also shares what it’s been like for her to market a pre-revenue company that won’t be available until 2024.
Episode 7
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Jeremy Epstein, CMO at Gtmhub, shares how he’s shaping the future of work by empowering companies to measure performance based on target outcomes (OKR method). He also dives deep into how the decentralized revolution and emergence of NFTs is impacting brands and marketers by shifting the power back to communities.
Episode 6
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Andrea Sengara, VP Marketing at Campari, discusses how she’s building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film Festival. We also look ahead at emerging technologies and where marketing and advertising is heading in the next 10 years.
Episode 5
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Chris Kneeland, CEO of Cult, discusses what marketers can learn from brands that have a cult-like following. He shares how his agency clients are challenging the status quo and exhibiting massive brand courage. Chris also points out the philosophy around competition, for example Southwest Airlines isn’t competing against other airlines; they’re competing against the road trip.
Episode 4
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Shiran Herzberg, Head of Media at eToro, discuss\es the complexities of crypto marketing and how he’s navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he’s found to be the best performing channels.
Episode 3
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Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian’s bold ideas got this company featured in national news television, resulting in $20k of sales in three minutes and landing the cover story in their local newspaper. Ian also shares how he’s challenging large and established brands in the competitive CPG market.
Episode 2
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Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked.
Episode 1
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Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots.
Episode 9
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Luke Mulks, VP Operations at Brave Software, breaks down NFTs (non-fungible tokens) and why they’re such a hot topic and opportunity amongst both marketers and investors. He also discusses how mainstream brands are embracing NFTs to engage users, and shares the ways that Brave and the BAT Community are an integral part of Brave’s success.
Episode 8
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Andra Zaharia, Cybersecurity Content Marketer, discusses how to create content that resonates with users by bringing out the human values behind your company and its products. She also shares how she’s breaking down stereotypes and clichés in the InfoSec and Technology sector, and discusses her top tips on how users can take control of their privacy.
Episode 7
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Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life’s virtual world. He also shares his perspective on why privacy is a mandate, and how first party data plays an integral role in any marketing strategy.
Episode 6
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Dylan Boyd, Director of R/GA Ventures, shares the cutting edge advertising tactics he’s helping global brands implement to better reach and reward target audiences. He also discusses what the future of personal data ownership might look like for consumers worldwide.
Episode 5
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Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he’s created for global brands such as, Vespa, Armani Jeans, Michael’s and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heighting the user experience, creating trust and ultimately increasing sales.
Episode 4
MoreGet a backstage view of the Brave Ads Platform from one of Brave’s most experienced Regional Sales Directors. You’ll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing and advertising industry.
Episode 3
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Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers.
Episode 2
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Chad Stoller, Global Chief Innovation Officer, UM & Managing Director, IPG discusses how the Terry Tate Office Linebacker video series with Reebok unexpectedly became one of the top 10 Super Bowl commercials of all time. Chad also dissects the rising shift to an impulse shopping economy, and how increasing consumer expectations are impacting the advertising industry.
Episode 1
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Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+ discusses the strategies and tactics they used to surpass their four year growth target, in only 14 months. Andrea explains how her strategy for “killing the hypothesis” has led to massive product adoption and their readiness for global expansion.
Episode 10
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Listen to Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current “data donation agreement” that Big Tech has created related to user information, along with the brand safety concerns advertisers are now facing.
Episode 9
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Listen to Cammie Dunaway, Chief Marketing Officer at Duolingo, discuss the gamification tactics they’ve implemented to create product adoption and retention, along with the wild marketing ideas they’re testing to prepare for a future without 3rd party cookies.
Episode 8
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Listen to Sarah Stringer, EVP, Head of US Media Partnerships at dentsu Media, discuss how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive and participatory experiences for consumers, and what that means for advertisers.
Episode 7
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Listen to Michelle O’Connor, VP Marketing at TaxBit, share her top tax considerations for crypto holders, and discuss how she’s overcoming the advertising regulations facing crypto companies today and the opportunities that lie ahead.
Episode 6
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Listen to John Nolan, Managing Director of APEX Content Ventures at Publicis Media, shares how he decides which media projects to fund, along with his foresight into the future of advertising and subscriptions.
Episode 5
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Listen to Kevin Rose, Serial Entrepreneur and Partner at True Ventures, discuss the entrepreneurial mindset and tolerance that’s led to his success and how marketers can follow suit, regardless of their size of business.
Episode 4
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Listen to Dr. Fou, Cybersecurity and Ad Fraud Investigator, discuss his research on ad fraud reporting, brand safety threats and ways marketers can mitigate their risk.
Episode 3
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Listen to John Marshall, Head of NA Digital Activation at HP, who discusses the death of the 3rd party cookie.
Episode 2
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Listen to Duncan Bird, VP of Brand Marketing & Digital at Fiverr, discuss the major ad spend Fiverr invested in during the 2021 Super Bowl for their ‘It Starts Here’ campaign.
Episode 1
Play
Listen to Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current “data donation agreement” that Big Tech has created related to user information, along with the brand safety concerns advertisers are now facing.
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