Season 5 | Episode 2
Why Your Audience Is Not Your Community
Claire Kart, VP Marketing & Community at Mina Foundation, discusses how they’re leveraging “just in time marketing” as a go to market strategy for their upcoming SDK launch. Claire also shares Mina’s rebrand story and how it actually started with getting sued by a larger player in crypto!
Brave pick of the week
This week's Brave Pick of the Week is Blockchain Futurist. Check out their website here.
In this episode of The Brave Technologist Podcast, we discuss:
- What “zero knowledge proof” means and the practical utility of it
- Marketing to ever evolving audiences when building an L1
- The role of brand strategy in setting realistic expectations to earn user trust
- Differentiating between community and audience – how strategies and tactics for growing each should differ
The amazing cast and crew:
Claire Kart - VP Marketing & Community at Mina FoundationClaire Kart is the VP of Marketing and Community at Mina Foundation, the non-profit steward of Mina Protocol. She has been with the project since 2019 as one of the first non-engineering team members and helped to foster adoption and growth through testnet, mainnet, token offering, SDK beta, and is currently gearing up her team for the full SDK launch.
About the Show
Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.