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Season 5 | Episode 6

Mindsets For Success: How Marketers Can Stand Behind Their Brave Ideas

Sierra Reed, Vice President Director of Social Strategy at Digitas, discusses how she’s successfully leaned into brave marketing moments and stood up for her values, even in the early days of her career. She also shares how she’s helping brands like Macys and Crocs act boldly through her agency work.

Brave pick of the week

This week's Brave Pick of the Week is Color Museum. Check out their website here.

Show Notes

In this episode of The Brave Technologist Podcast, we discuss:

  • Why marketers should think long term and create memorable brand experiences that last
  • Social media trends and how consumers are engaging with each of the social media platforms (TikTok, twitter, Facebook and Instagram) in different ways
  • How brands can work with creators in an empowering way that strengthens the creator economy as a whole

Guest List

The amazing cast and crew:

  • Sierra Reed - Vice President Director of Social Strategy at Digitas

    Sierra Reed has over 10 years of experience in Social, Influencer, and Content Strategy. She was the lead social strategist for brands such as Estee Lauder, MAC Cosmetics, and Chime as they expanded into TikTok and worked with Creators across the globe. As a strategist, she is always looking at how the internet’s changing landscape provides new opportunities for people to better connect with brands and one another.

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About the Show

Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.


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