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Season 2 | Episode 7

P&G Beauty: Experimenting w Virtual Gaming and Shifting to Privacy as a Mandate

Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life’s virtual world. He also shares his perspective on why privacy is a mandate, and how first party data plays an integral role in any marketing strategy.

Brave pick of the week

This week's Brave Pick of the Week is Herotainment. Check out their website here.

Show Notes

In this episode of The Brave Technologist Podcast, we discuss:

  • P&G’s responsible beauty initiative and how they’re building an inclusive brand and collection of products
  • Earning consent from consumers through active participation in data collection
  • Why personalization will play a big role in how brands and advertisers will be able to reach consumers in the future
  • How to leverage first party data to better understand consumers

Guest List

The amazing cast and crew:

  • Sergio DosSantos - Director of Technology and Digital Transformation, P&G Beauty

    Sergio DosSantos is the Director of Technology and Digital Transformation at Procter & Gamble Beauty. Sergio was born and raised in Venezuela where he graduated as an Electrical Engineer and first joined the team at P&G. Shortly after Sergio moved abroad into different international assignments in Western Europe and is currently located in Geneva, Switzerland at the European Headquarter for P&G.

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About the Show

Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

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