Season 7 | Episode 1
How Polygon is Building Community to Decentralize Their Brand
Jennifer Kattula, Senior Vice President of Marketing at Polygon Labs, discusses how they approached their recent rebrand. This process forced their team to critically review how they articulated their brand ethos to the right audiences, both now and in the future. She also shares the role the community will play in their ongoing effort to decentralize their brand.
Brave pick of the week
This week's Brave Pick of the Week is Swarovski. Check out their website here.
In this episode of The Brave Technologist Podcast, we discuss:
- What Web2 and Web3 marketers can learn from each other
- Marketing in a downturn and getting scrappy with emerging technologies like AI
- How to find and target the right communities based on who you’re serving
- Decentralizing your own brand values and identity
The amazing cast and crew:
Jennifer Kattula - Senior Vice President of Marketing at Polygon Labs
Jennifer Kattula is the Senior Vice President of Marketing at Polygon. She oversees all aspects of their marketing: brand, community, PR, digital, and more.
She’s a marketing executive with over 20 years of experience at explosive-growth Web2 and Web3 organizations and is passionate about the infinite positive impact that Web3 will have for people, communities, and businesses around the world.
About the Show
Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.