Get rewarded for browsing and support your favorite content creators
Why Brave Rewards
Your attention is valuable. Earn by viewing privacy-respecting ads and pay it forward to support content creators you love.
With your old browser, you paid to browse the web by viewing ads with your valuable attention. You spent your valuable time downloading invasive ad technology that transmitted your precious private data to advertisers — without your consent.
Today, Brave welcomes you to the new Internet. One where your time is valued, your personal data is kept private, and you actually get rewarded for your attention.
HOW IT WORKS
Brave Rewards is built on the Basic Attention Token (BAT), a new way to value attention, connecting users, content creators, and advertisers.
When you join Brave Rewards, your browser will automatically start tallying (only on your device’s local storage) the attention you spend on sites you visit. Once a month, Brave Rewards will send the corresponding amount of BAT, divided up based on your attention, from your local browser-based wallet to the sites you’ve visited. You can remove sites you don’t want to support, and tip creators directly too.
All of this is anonymous: nobody (not even us here at Brave) can see who supported which sites. We can only count up the total support for each site and send the BAT their way. Content creators can use our partner Uphold to convert the BAT they earn into a currency of their choosing.
Where to get tokens
You can fund your wallet with a currency of your choice or earn tokens by viewing ads you’re in control of.
Brave Rewards goes beyond anonymously supporting your favorite content creators. Private ads are enabled by default in Brave Rewards, providing the ability to earn Basic Attention Tokens (BAT) every time you view an ad. Ads are presented separately from your web content at a convenient time, and keep your personal details completely private and anonymous.
You can control the number of private ads you’d like to see, and earn 70% of the ad revenue that we receive from advertisers. In exchange for your attention, you’ll accumulate tokens as you browse. You can contribute these tokens to the sites you love — with more options coming later. Of course, you can also turn off private ads at any time in the Brave Rewards settings page if you no longer want to earn tokens by viewing them.
How are ads in Brave Rewards different?
Private ads in Brave Rewards do not collect information about you.
The business of digital advertising currently relies on companies collecting as much information about you as possible. With Brave Rewards, ad matching happens directly on your device and removes the need to leak personal data to provide relevant advertising.
No hint of your browsing activity ever leaves your device.
Brave Rewards locally picks which private ads to show you based on your browsing activity. Then, Brave uses an anonymous accounting process to confirm ad event activity, keep personal details private, and ensure people earn rewards for their attention.
Private ads in Brave Rewards are not intrusive to your browsing experience.
Private ads are presented as native notifications (separate from the web content being viewed), and open a new Brave tab when clicked. They typically appear in the top or bottom right of your screen.
Earn Basic Attention Tokens (BAT) for every ad viewed.
We put you first, and that means you’re included in the deal. When you view private ads in Brave Rewards, you receive 70% of the ad revenue. Brave encourages you to pass this on to your favorite web content creators.
You're in control of the ads you see.
Choose to view private ads between once and five times per hour. Bookmark and save ad tabs for later. Private ads in Brave Rewards are designed to be shown only when the time is right.
Private ads in Brave Rewards do not replace current web page ads.
By default, Brave blocks privacy-invading web ads and trackers that are embedded in page content. Joining Brave Rewards does not affect your current blocking settings for each website you visit. The private ads you see as part of Brave Rewards are shown separately from your browsing experience and are not the same as the invasive, performance-sapping ads embedded in websites.
At this time, ads in Brave Rewards are available to view in the U.S., Canada, France, Germany, New Zealand, Ireland, Australia, Japan and the U.K.
We are extending support to more regions in the near future.
OPT In And OUT AT ANY TIME
It’s always your choice to be part of Brave Rewards and help creators keep creating.
The web is built by content creators. Most depend on an ad-based revenue stream which allows them to keep creating. Unfortunately, the current system is failing to deliver on that promise — the middlemen and platform operators capture most of today’s ad revenue, while creating malware distribution and ad fraud opportunities. Brave Rewards upends this broken system and provides a new way forward for creator support. Brave Rewards puts every aspect of this process under your control.
You’ve paid with your attention. You’ve earned your reward.
Creators will always need your support to make amazing things. Soon enough, you’ll be able to directly withdraw the BAT you earn rather than using it to support the sites you love. To do this, you’ll need to create a wallet using a partner of ours. Over time, we’ll add more options to connect your own wallet to Brave Rewards. Stay tuned for details; we’ll be announcing developments as they come.
Are you a Content Creator?
Earn more for content you publish on your website, Youtube or Twitch by signing up as a verified content creator on Brave Rewards.
Are you an Advertiser?
Partner with Brave by advertising on the first global ad platform built on privacy. Our superior ad matching system guarantees that 100% of your ad spend goes only to engaged users who want to see ads.