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Season 3 | Episode 5

Challenger Brands That Pick Fights and Exhibit Brand Courage

Chris Kneeland, CEO of Cult, discusses what marketers can learn from brands that have a cult-like following. He shares how his agency clients are challenging the status quo and exhibiting massive brand courage. Chris also points out the philosophy around competition, for example Southwest Airlines isn’t competing against other airlines; they’re competing against the road trip.

Brave pick of the week

This week's Brave Pick of the Week is Avalanche. Check out their website here.

Show Notes

In this episode of The Brave Technologist Podcast, we discuss:

  • How big brands like Gatorade, Red Bull and Patagonia take risks and exhibit bravery in their marketing campaigns
  • Why demographic segregation can actually hurt more than it can help when buying media
  • The actual insights that cause customers to buy, and how to elevate the customer experience
  • Ways employer branding and HR can impact your brand’s success in the marketplace
  • Applications of crypto in third world countries

Guest List

The amazing cast and crew:

  • Chris Kneeland - CEO, Cult

    Chris Kneeland is the CEO of Cult and one of the veteran marketers out there - he is the senior advisor to CMOs at Zappos, Harley Davidson, Best Buy, Godaddy, and dozens of other brands.

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About the Show

Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.