Season 3 | Episode 9
Why Amex is Taking a Balanced Approach to Competition
Andy Goldberg, SVP, Global Brand Content & Platforms at American Express, discusses how he is reframing the competitive landscape by fighting for finite attention. One of the strategies he shares is thinking about advertising like a TV show you actually want to watch.
Brave pick of the week
This week's Brave Pick of the Week is Telus Mobility. Check out their website here.
In this episode of The Brave Technologist Podcast, we discuss:
- How media buying has changed over the last 10 years and where Andy is investing now
- Elevating the member experience through strategic, value added partnerships
- What it takes to be a bold marketer and finding your unique edge
- American Express’s proprietary scorecard for measuring against engagement and brand lift and more!
The amazing cast and crew:
Andy Goldberg - SVP, Global Brand Content & Platforms, American ExpressAndy Goldberg, joined American Express in May 2019 as SVP, Global Brand Planning, and Content. Since joining in May 2019, Andy has led the American Express brand into the future by driving meaningful ways for key audiences to engage with Amex. He is responsible for developing the global brand strategy and annual brand marketing plans. Andy is driving and reinventing how that comes to life through content on multiple platforms, including leading the future of payment (beyond card) and brand design efforts. Andy has transformed Shop Small from a single day into a year-round global platform, supporting merchants, small businesses, and cardmembers.
About the Show
Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.