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Season 6 | Episode 4

Why Marketers Need to Make Blockchain Invisible

Jon Hook, CMO at PlayEmber, discusses their efforts to attract more gamers by removing the blockchain infrastructure as a barrier. He also explains how marketers can apply this across sectors outside of gaming to increase mainstream adoption of their Web3 projects.

Brave pick of the week

This week's Brave Pick of the Week is CapitalOneShopping. Check out their website here.

Show Notes

In this episode of The Brave Technologist Podcast, we discuss:

  • Creating custom content for unique social media channels and accommodating their algorithms (advertising on X (formerly Twitter) versus marketing on TikTok)
  • Gaming in the metaverse and how the experience is (and is not) changing for players
  • Mental health in Web3 and gaming: why the problem is only getting bigger and the role leaders and companies should play

Guest List

The amazing cast and crew:

  • Jon Hook - CMO at PlayEmber

    Jon Hook is the CMO at PlayEmber - a creator monetisation platform to help games studios, brands, web3 artists and NFT collections monetise their products and services.

    Previously he was CEO at BoomBit Group, CRO at Homa Games, and the co-founder of Odyssey Mobile

    Jon is also an active angel investor in the gaming sector with investments covering mobile games studios, Web3 games and platforms, gaming tech.

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About the Show

Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.


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