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Season 4 | Episode 9

How eToro is Making Crypto Trading More Social

Brad Michelson, Head of US Marketing team at eToro, discusses the unique social features their platform offers in an effort to reduce intimidation and attract new investors into crypto trading. He also shares his thoughts on the biggest challenges with crypto marketing and the effective strategies they’ve implemented to overcome them.

Brave pick of the week

This week's Brave Pick of the Week is Venmo. Check out their website here.

Show Notes

In this episode of The Brave Technologist Podcast, we discuss:

  • What makes the eToro marketplace different from any other crypto trading platform on the market
  • CryptoBowl: how brands like eToro and Crypto.com took over the Superbowl this year
  • The clever way eToro used X (formerly Twitter) and its integration with Giphy to increase the performance of their ads
  • How to leverage online communities like Discord, Telegram and Signal for crypto marketing

Guest List

The amazing cast and crew:

  • Brad Michelson - Head of US Marketing team at eToro

    Brad Michelson is the Head of US Marketing team at eToro, a global social trading platform with over 27 million global users. He is a digital marketer with over ten years of experience taking finTech and e-commerce brands to market. Previously, Brad worked as the Director of Marketing at BlockFi.

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About the Show

Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

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