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Season 2 | Episode 3

The Benefits of B2B Content Marketing and Measuring ROI on Blogs and Podcasts

Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers.

Brave pick of the week

This week's Brave Pick of the Week is eToro. Check out a case study we created with them here.

Show Notes

In this episode of The Brave Technologist Podcast, we discuss:

  • Utilizing blogs for keyword ranking and organic search
  • Demonstrating value through advertising to earn audience attention
  • How to effectively advertise and sell to highly motivated buyers
  • The power of integrating your brand and product marketing teams together
  • How the next generation of marketers can leverage gaps in the market for early career progression

Guest List

The amazing cast and crew:

  • Natalie Mendes - Brand Content Team Lead, Atlassian

    Natalie Mendes, Brand Content Team Lead at Atlassian. With a background in journalism, PR, and advertising, Natalie is a full-stack content marketer who specializes in building brand-centric content programs.

    In her work at Atlassian where she is the Brand Content lead, her work has earned multiple awards, including one from Digiday, and delights her customers every day.

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About the Show

Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.


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