Season 3 | Episode 10
Virgin Voyages is Disrupting the Cruise Industry with Risk built into their DNA
Virgin is a powerful brand that’s succeeded across many ventures: media, airlines, mobile and more. Now, they’ve set their sights on the cruise ship industry. They’ve launched an entirely new cruise line during the pandemic, and are taking the guest experience to a whole new level with massive success.
Brave pick of the week
This week's Brave Pick of the Week is Near Protocol. Check out their website here.
In this episode of The Brave Technologist Podcast, we discuss:
- Ways that Virgin Voyages is differentiating the guest experience for their users (aka sailors) through entertainment, food and novel itineraries
- How they’ve tweaked their marketing messages to ensure safety and a feeling of trust for a post-covid world
- Campaigns and tactics they’ve implemented to grow brand awareness including celebrity endorsements and referral campaigns
- How the halo effect and established goodwill of the Virgin brand has impacted the success and market adoption of their new products, including Virgin Voyages
The amazing cast and crew:
Mariana Fonseca - VP of Digital & Loyalty and VP of Growth, Virgin VoyagesMariana Fonseca is the Vice President of Digital Experience and Loyalty at Virgin Voyages. Mariana oversees the teams that curates irresistible digital journeys for its Sailors on web, app and on-board digital properties. She works across different teams to drive brand loyalty by leveraging all customer touchpoints and experiences. Before joining Virgin Voyages, Mariana spent ten years at American Airlines in various leadership positions in finance, alliances, planning and product management.
Justin Terry - Senior Director of Growth, Virgin VoyagesJustin Terry serves as the Senior Director of Growth at Virgin Voyages. In this role, he leads a team responsible for introducing the world to Virgin’s new cruise brand, and driving growth through a data-driven, sailor-centric, and FUN approach to paid media, organic social, partnerships, and brand work.
About the Show
Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.