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Season 4 | Episode 10

Experiential Marketing and Making Crypto Events More Memorable

Jay Kurahashi-Sofue, VP of Marketing at Ava Labs, discusses how his team disrupted the traditional event experience with their recent Avalanche Summit in Barcelona, along with some of the risks they took that really paid off. He also shares the biggest opportunities for crypto marketers across all stages of the funnel.

Brave pick of the week

This week's Brave Pick of the Week is MoonPay. Check out their website here.

Show Notes

In this episode of The Brave Technologist Podcast, we discuss:

  • How optimizing for speed and cost impacts blockchain adoption and attracting crypto traders
  • The challenges crypto marketers face when advertising on social media channels
  • Upper funnel activations and ways marketers can get more comfortable going horizontal with their channels
  • How user research can play an important role in meeting users where they are, and creating effective marketing strategies

Guest List

The amazing cast and crew:

  • Jay Kurahashi-Sofue - VP of Marketing at Ava Labs

    Jay Kurahashi-Sofue is the VP of Marketing at Ava Labs, a Web3 organization building Avalanche. Prior to Ava Labs, he was the Head of Marketing at Fluidity and AirSwap and also was a strategist at Ogilvy, where he co-founded its first blockchain marketing group. Jay is also the co-founder of BlockMarketers, a virtual and in-person community for marketing executives in the blockchain industry. Outside of Ava Labs, Jay is a photographer and music producer.

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About the Show

Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.


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