[00:00:00] Donny: Brands are navigating the new Web three world, and with it comes an opportunity for experimentation, innovation, and engaging consumers in entirely new ways. But where do you start and when? In this new season of the Brave Marketer Podcast, we’re talking Web three marketing and how to market in the Metaverse.

[00:00:19] You hear from marketers, from top brands and agencies who will help us leverage this exciting moment in. And take our brave marketing moments to Next Level hosted by Brave Software and me, Donnie Devork. You’re listening to a new episode of The Brave Marketer Podcast, and this one features Maria Conan, who is the marketing director of the Decent Land Foundation, the first fully decentralized virtual world that is built, governed, and owned by its users.

[00:00:46] She has a background in video games marketing, global digital marketing and brand marketing. She is passionate about the Metaverse community, co-creation, and social driven gaming and ED Entertainment. You’ll love this episode because we. , the role that art plays in [00:01:00] the central land and how they’re getting ready for the Metaverse Fashion Week, which is one of four events their foundation puts on each.

[00:01:06] We also discuss best practices for marketing metaverse events, and driving traffic in your existing audience to your activation in giving the power and tools to the community to freely create user-generated content and unlock its true creative potential. It. With no further ado, here’s this episode of The Brave Marketer.

[00:01:28] Hi Mario. Welcome to the Brave Marketer Podcast. How you doing? .

[00:01:31] Marja: Hi, Don. I’m good. it’s been a really fun year already. Nice. That’s

[00:01:35] Donny: amazing. What’s made it fun?

[00:01:37] Marja: I think it’s kind of like that little break that you get between like Christmas, new Year’s and just have a little bit of breeding time and that was actually really nice.

[00:01:45] In web three there was a quiet, like kind of dialed down sign for people to breathe and to see what we’ve been doing and doing recaps. It’s acute mental exercise also. Wrap up the year and then start thinking what is it that we’re gonna do? And one of the first things we did was, [00:02:00] the manifesto for the press for, for 2023.

[00:02:03] And that really just kind of sets you up, you know exactly what you’re gonna be doing. So that helps a lot.

[00:02:08] That’s great. A lot of people are very familiar with Decent Land. This is actually our season of Metaverse and Web three, but for those that don’t know decent lands, can you give us an overview and then also just kind of delineate the difference between Decent Land Foundation and Decent

[00:02:25] Land.

[00:02:26] Yeah, sure. Okay. So there’s kind of three different topics that we need to talk about. There’s the Decent Land platform, there’s Decent Land Foundation, and then there’s decent Land Doo. So let’s kind of go through each of these. it’s gonna be a long story. I’m sorry, Donny . That’s okay. We have some time.

[00:02:42] The platform, or the project, as we could also call it, is, the world’s first decentralized virtual world and it’s totally owned by its own users. bit of history. So in 2017, the first white paper was written and then the platform, the 3D virtual world called decentralized launched in 2020 February.[00:03:00]

[00:03:00] So with us about in the celebrating our third birthday. . What’s cool and quite unique is that behind the platform, there isn’t like a traditional profit driven company or corporation, but it’s actually run by a dao, so decentralized autonomous organization and that DAO consists of thousands of people from the community, anybody actually who holds any of the cryptocurrency or owns the land, or NFT from the decentralized marketplace that gives you voting.

[00:03:27] and they are the actual, the true owners of the platform. The ones that are also governing. A lot of the future developments vote on decisions on what should be done. There’s a digital governance system where they can do a lot of this ownership or budgeting or giving out grants to people. I’m with the Decent Land Foundation and there’s a reason for that because a DAO is not still seen as a legal entity.

[00:03:48] So we have a nonprofit, decent and foundation and that. Purely for the course of handling the ips, the marketing partnerships. We have an annual delegation right from the Dow to [00:04:00] execute this kind of work. For example, developing the client that you can access decent land platform through. So that’s kind of like the separate, there’s a platform, there’s the foundation that handles a lot of these kind of day-to-day contractual topics.

[00:04:13] And then there’s the doubt that is the true owners of the.

[00:04:17] Donny: Got it. That makes a lot of sense. So talk to us a little bit about exciting things that you’re working on right now in your role in more

[00:04:24] Marja: detail. Yeah, so as I mentioned about the manifesto, and I think that was super fun to work on as well, like actually outlining what you’re gonna be working on for the whole year.

[00:04:33] And what is the team? The team of the year for us is the creators, because at the heart, Anything. Web three is the creators, the ones who are actually creating and owning the content because decentralized is an open source protocol. it’s all about empowering the individual to own their work, their own data, their own services.

[00:04:50] So that was kind of like the, big inspiration for us and for me personally, I’m, I’m pretty excited. Decentralizing things, obviously. Mm-hmm. , it’s kind of like part of the name as well. [00:05:00] So right now what I’m working on is like, how do we actually like decentralize, even all the community events, coordination, hosting of hackathons and game jams, how do we.

[00:05:09] Give that power to the community so that they have the playbooks, the funding, the ways of doing this, and they can make those practices even better. So kind of stepping away from that and giving them the tools and the funding to start organizing things that traditionally would have been organized by the foundation.

[00:05:26] Donny: Got it. So can you talk tell us about some of the marketing programs that you’ve run. How do you promote decent? Yeah,

[00:05:33] Marja: decentralized quite organic, and I guess at the heart of it, it’s all the user generated content, and that’s something that traditionally we would be talking about as influencer marketing or viral marketing, but.

[00:05:43] I feel, quite uncomfortable with those terms when it comes to web three because I think an influencer doesn’t really capture the essence of the creators. I would definitely call them creators. They are creative people. They are creating 3d, they might be streaming, they might be creating variables or organizing events, but they’re [00:06:00] extremely creative and they’re contributing to the project.

[00:06:02] So a decentralized marketing. is actually working with these people and, giving them the opportunity to shine and just amplifying that. So when we talk about web three, the ethos is all about that, like the individual and the community that the individual belongs to. I think also the community marketing is the most important part.

[00:06:21] So I try to constantly step away from like being the, the centralized author of marketing who makes, you know, decisions. and try to give that creative freedom and the tools for the community to do so guiding them towards that as well.

[00:06:36] Donny: so what are some of the examples of the things that you’ve done?

[00:06:39] Marja: Okay, so lately, I guess what we are working on right now is the Metaverse Fashion Week. This is one of the four tens events that the foundation organizes. Let’s put this in a context. So last year we had thousand and 600 events on decent land. 99.9% of those would be organized by the community, [00:07:00] by anybody to be honest.

[00:07:01] But therefore, events that the foundation organizes and one of those is the Metaverse Fashion Week. It’s quite a pioneer when it comes to virtual fashion. A lot of brands coming through there and they are showcasing their virtual collections and there’s, a lot of community room fashion as well. And that’s something.

[00:07:18] Marketing, of course, takes quite seriously because that’s where we can participate and we are able to use our own channels as well as our partner channels to talk about the topic. It’s a lot of thought leadership, a lot of panel discussions, and participating in those conversations of what is it that we actually do?

[00:07:33] What is virtual fashion? who are the, creators in that space? So giving the platform for both the brands as well as the community creators and let them discuss and share thoughts. So, As I mentioned, marketing is really about amplification for us and, giving a platform for those stories that are coming from those who are actually creating them.

[00:07:52] Donny: So those 99.9% of programs the users are creating, those aren’t necessarily marketing campaigns. What type of campaigns

[00:07:59] Marja: are [00:08:00] those? They are events quite often, so these are coming from the, community of creators. There’s weekly nightclubs, so there’s communities that are organizing their own meetups and parties.

[00:08:11] There are venues, there’s a lot of music happening. There’s usually a concert every day. You can definitely find that there’s, poker games, there’s standup comedy. I’ve definitely seen some really cool stuff as well. Live poetry really. So anything really goes, and you don’t need to own NFTs or even have a crypto wallet to participate in this or to organize one.

[00:08:33] You can just do those quickly as well. A lot of the content that I see on, daily basis is art galleries. Art has a very strong role in the metaverse, especially in decent land. It is a place for kind of creative expression, and I think that’s kind of where the story comes from as well. It’s not about owning virtual land, it’s about what you’re building on that virtual land, and a lot of these people use that creativity to express themselves through art.

[00:08:59] Also, [00:09:00] there’s a lot of like art gallery type of experiences or maybe some more immersive pieces of art as well.

[00:09:06] Donny: Got it. So for those that don’t know, can you just kind of give an overview of like, I’m coming into Thera Land, I buy a piece of land, I wanna hold an event. Like what is that process like? And then switching over to the marketing, if I’m a brand, how would I then go and like create an experience on, the

[00:09:23] Marja: brand side?

[00:09:24] Yeah. So there’s various ways to come about this. Traditionally you would be a landowner and you can start building different kind of 3d. Architectural buildings, traditional buildings, or maybe more spatial architectural ones that can float or can have various different dimensions going on. But there are also other ways to do this.

[00:09:43] So for example, we have a feature where you can rent land. So you can rent it for a day or 30 days or a whole year. , there’s different ways to do this. And just recently we launched something in beta called The Worlds, which are your private 3D spaces. So you can create your own private, [00:10:00] experience, a fully immersive 3D space that you can build whatever you want to build on.

[00:10:05] But it still has a lot of the functionalities that the, general decent land would have. But I guess the main point here is that because it’s all U G C. , all the tools are there for free for anybody to use. So the builders, the editors, the code, there’s a repository of. Awesome things. So a lot of open source files that you can just kind of drop into your land.

[00:10:26] You don’t need to start from beginning. A lot of the code and tutorials are available. And then there’s events tool, which is also a self-service tool. So if you’re creating an event, you can just go and, set it up and there’s a billboard kind of website where you can see all the events that are happening.

[00:10:40] And while you are in world, you are able to also see the current events that are taking. So it’s pretty easy to engage the existing audience in Central Ad, but also most brands are using these events to drive traffic into that kind of landing page, and then people are able to jump into the right coordinates immediately from that landing page.

[00:10:59] I think the journey is [00:11:00] kind of the same for individuals and brands alike. It’s the same tools and the same experiences that they both have.

[00:11:06] Donny: So can you give some examples of some brands that you’ve been impressed by and what they’ve done inside of Thera Lands?

[00:11:12] Marja: Yep. Yeah, that’s an awesome question cuz you know, supervisors happen.

[00:11:16] We managed to see the Super Bowl ad from Doritos few days before it was aired and that’s easily my favorite brand activation this year. I was, Like in giggles when I, looked in and I went to have fun in the activation. So they were using the, story from the ad that hadn’t aired yet, but you you could see that alreadyin the space.

[00:11:36] It was a building built by Dorito, so it was all about the triangle shape, but also the musical instrument. So you were able to play the triangle and participate in, different kind of quests. You got to talk with different bottle. Also familiar from the Super Bowl ad. So they had really taken a lot of the different elements from the ad and made it more immersive so you could actually interact with.

[00:11:56] Elements of the ad within a 3D space. And [00:12:00] what I really enjoyed was the community aspect of this one. Doritos was able to engage a lot of the community members by booking them as sts, and there was one amazing video where one of the community members, Nessa, she built this decent land logo out of Doritos.

[00:12:18] So I was like seeing. The different brands really taking shape physically as well as in the metaverse. It was quite fun to see. There was a park challenge built out of floating Doritos. People were able to jump around there. It’s super fun, kind of gamified, but immersive experience based on an ad that would usually pizza something that you passively consume on tv, but you are able to actually just activate the ad and participate in it really.

[00:12:44] Yeah.

[00:12:44] Donny: That’s awesome. I was looking it up while you were chatting and looking at me, Elton John, and reading about like, you know, all the tweets and people are just so excited about what you put together here. it’s great. Now, do you think that Doritos advertises the fact that they’re running on [00:13:00] land in this outside of the land or like, so how do they tell people that they’re doing this Activat.

[00:13:05] Marja: They were extremely active on Twitter, which was really nice to see. So they were both, this was running just few days before Super Bowl, so a lot of the. Excitement ahead of Super Bowl was happening on Twitter and they were driving people into the activation and I think they were also supporting it through different channels at least.

[00:13:23] I was seeing a lot of really cool traffic coming through. Also outside the Metaverse usual audience, and it’s always really interesting to see as well, like who are the brands who really go full in, cuz that’s also, I think, one of those expectations that. I would like to see brands really putting the effort into doing something really immersive and exciting and also using their own channels to bring new audiences in there, really being brave.

[00:13:48] So

[00:13:48] Donny: speaking of brave, I’m glad you brought that up. This podcast, I mentioned it all the time, is about people coming on and talking about their brave marketing moment. So what’s your brave marketing moment? When is [00:14:00] the time that you took a risk in your career, and how did

[00:14:02] Marja: it pay off? Yeah, this was a fun question to think about, but there really is only one, story that I have to tell because it is my favorite ever most exciting.

[00:14:11] And also kind of the scariest collaboration ever because I had no idea what was gonna happen. But this was some years ago, we were working on, a new game for Angry Birds. we had Angry Bird Space and we had this amazing relationship with NASA and. Briefed this idea that what if we launched a game from space?

[00:14:29] Nobody’s done this. It’s not even possible. You cannot even pay for this kind of opportunity. So we’re like, let’s just ask them, let’s. Really call for it and be convincing that this would be a really good idea. And it happened to be that the staff at the International Space Station were extremely cool educators who realized that this is a great opportunity to talk about physics and the gravity, zero gravity, physics.

[00:14:52] How do these things actually happen? And they. By sheer luck happened to have an Angry Bird’s toy at the ISS [00:15:00] at that point. So, and they had cream balloons. So we were able to create this like a simulation of angry Birds in space where the red bird was hitting the cream balloon. That was the pig kind of recreating the game.

[00:15:13] while an astronaut is talking about the physics of it. We did write a script for him. He didn’t follow it at all, but he was even better because he was truly like organic educator who was using the opportunity in space to create something totally unique. that launch video is forever my favorite.

[00:15:30] It’s just something you cannot even, like, ever redo. it’s so special. That’s

[00:15:35] Donny: awesome. I thought you were gonna tell me that people were buying lands on the moon or in outer space. is it only in the world or can you buy outside the.

[00:15:43] Marja: Well, I guess right now we are not tied to a virtual world anymore either.

[00:15:47] So yeah, I guess you can do pretty much anything. I would love to see more, more stuff that is happening outside the physical limitations of land, like anti-crime things happening. what is it that if, you can zoom into the virtual space, what happens there? [00:16:00] That would be really cool to see.

[00:16:01] Yeah.

[00:16:02] Donny: Is there a limited quantity of lands? Like what percent of land is.

[00:16:06] Marja: So in decentralized case, we have 90,000 parcels and that was sold back in the day already some years ago. But there is a marketplace where you can like sell and buy, buy land. But also we just released a couple new features, rental feature where you can rent land from this land owners within the neighborhood and really get the food traffic of that as well.

[00:16:25] And then, Something that is now in beta, which is called Decent Land Worlds, and these are like your private individual 3D spaces. Kind of like if you think like U R L would be something that is your like special domain, what if you have your 3D domain and that would be your name. within that world and anybody can come and visit your 3D website kind of like that.

[00:16:46] it’s a bit tricky to describe, but I would definitely call it more like a 3D website where, you’re able to create whatever you want, but you don’t have any neighbors. It’s kind of like a secluded. Private space. I think that’s gonna be really interesting to see what is it that, what people will be [00:17:00] building in those places.

[00:17:01] Cuz they can be anything, they can be really immersive experiences. There could be galleries or maybe I would definitely see ad agencies having their offices showing off their portfolio and their cv. Like if you’re thinking like if LinkedIn is my c. I definitely wanna show it in 3d what I’ve worked on, like all the different experiences, what can I build?

[00:17:20] That’s gonna be a really massive game changer for private people to show off their creativity and what they can do. But also, amazingly enough, I’m seeing like the most amazing creative expression when it comes to these spaces, both. World as well as the Rens. Like for example, when we were looking at like what is Rens used for right now, what people are renting land for?

[00:17:42] There was a lot of art galleries, couple of games, but also a tribute to absolutely loved dog that had passed away. That was like your statue of a dog and some videos of this dog. And it was like, I don’t even know who this person is, whose dog it is, but I’m so connected to this person [00:18:00] since yesterday. We saw.

[00:18:02] Absolutely touching a tribute to a pass away friend and an artist and they’ve created a space for her. There’s a Polymetric 3D scan of her body so you can actually go and visit her. She does not exist in the real life anymore, but she’s available in the metaverse to go and and see her art and kind of meet her.

[00:18:22] And that really is quite something else. Like is that what Metaverse could be for in the future to see Passed away. Family members loved people or visit places that don’t exist anymore. We’ve seen a lot of recreation of buildings that don’t exist anymore, but you can still visit in 3d. That’s quite something, and you’re not there alone.

[00:18:42] There’s always other people there too. So it’s a social experience of something that is just not possible anymore in

[00:18:48] the

[00:18:48] Donny: real world. Yeah. So is somebody acting as if that they’re that deceased person? Like how

[00:18:53] Marja: does that. , well in this case there’s a Polymetric 3D scan, so it’s, like a visual that you can just walk around and [00:19:00] see her from all the different sides, and she’s body painted at all as well.

[00:19:03] So it’s like piece of art that feels light. Mm. It’s quite amazing. But I’m sure we’re not far away from NPCs that are gonna be like. recreating some of the features of people that we might have met once, maybe the way they speak or the way they look like, I’m sure we’re not far away from that at all anymore.

[00:19:19] Yeah, but that’s the beauty of user generated content. You never know what you’re gonna get because it’s the creators who are creating, and you just keep them the tools that you see the results and you are just always in a of, oh, like what is this? This is amazing. I did not know you can even do these.

[00:19:35] do

[00:19:35] Donny: you moderate the

[00:19:35] Marja: content at all? No, we don’t have access to moderation of content unless it’s totally illegal. Then of course there are laws in place, but moderation would be something that requires centralized figure, and we want to make sure that landowner have full access and full power over what they’re building, and it tends to be something beautiful.

[00:19:56] Donny: What happens if it’s something racial? It’s not necessarily legal.

[00:19:59] Marja: No, [00:20:00] that would not illegal in, I guess some countries, but at the same time, it is a community that governs itself and it’s very strict. And I, I would definitely say that the values that the community have are the ones that are leading and directing the way.

[00:20:15] there’s a lot of really very interesting discussions in the DOO for that. They are able to ban words, for example, and this is something that happens a lot because people don’t want to see certain kind of content there. They can collectively think about it and agree what those rules might be. So that comes from the community.

[00:20:30] Oh, good.

[00:20:30] Donny: So let’s switch over to the marketing that you’re doing. So how do you market decent land? What does decentralized marketing mean to. .

[00:20:38] Marja: Yeah, so my background is in games. The last 15 years I’ve been doing a lot of mo like mobile game marketing and, and that tends to be very centralized. There’s a marketing team who decides how to market certain features, who to market it for.

[00:20:50] You have your market research and you do your, your plan and strategy based on that. I do a lot of that still. Like I, I do use a lot of traditional marketing [00:21:00] tools, but at the same time, I’m trying to kind of forget it all and start from scratch because. What’s really exciting in decentralized marketing is that there is no one point of Centrify power or in many ways, that’s also the one point of failure.

[00:21:14] If it goes wrong, then it goes wrong. Whereas decentralized marketing is all the different voices, the diverse perspectives of all the creatives and let them shine. So you will see totally different approaches. Some of them will be games, some of them will be art. Some of them will be high quality, some of them will be low.

[00:21:32] That’s cool. It’s, not created by a team with this sales approach, but it’s, it’s actually quite organic and giving that place for the creators. that’s kind of what, I get excited about. I also noticed this in my previous career as well, that we would do a lot of ab testing of video trailers and we would have a video trailer done by the marketing team that like ticks all the box.

[00:21:55] High quality and then we have somethingfrom the community, just total user generated [00:22:00] content, no marketing people working on that. And that would quite often perform better, significantly better. Even that just showed that the power of organic, real, authentic, sincere marketing content coming from the community is, is just, just shows it without thrills.

[00:22:14] It shows what it is and what you’re actually getting, and quite often it is something from the community. So it tells the story of the. What is it that they’re doing there? Come and, and participate, be part of this community. That’s the story that they are telling, and that’s quite beautiful and that really does work beautifully as well.

[00:22:30] So I was thinking that one of the examples that I could maybe mention is the ownership of marketing in a way. Like it’s a journey. For example, when we are launching a new feature, We develop it in the open so people can see it on the GitHub and they can just go and see the code, but they can participate as alpha testers, for example.

[00:22:48] So we already engage people very early on to come and test it out, work with us, work with us through the bugs, and figure out what the features really matter, how do we make this better? And through that journey, they are [00:23:00] already part of the team. They have ownership over that feature because they’ve been building it and they tend to be the best marketers for it as well, cuz they know exactly.

[00:23:08] How it’s better than the earlier product, how to use it, all the different use cases. How do you really use this tool? So I, actually love following some of our alpha testers and partners and their Twitter, because they do the best recaps of that product that I would not do as well, because I look at it from the marketing perspective and they look at it from somebody who actually owns that product.

[00:23:30] They know exactly how to explain it, like to the detail. So I love working with, people from the community because they are through owners of the platform and al also a lot of the features.

[00:23:40] Donny: So as far as when a brand wants to participate in decent land, I mean, are there teams selling sponsorships or you just go and buy land and you can just do something virtually?

[00:23:52] Like are you. , I mean, to say it kind of very, you know, matter of fact, are you selling

[00:23:56] Marja: ads? No, we don’t sell anything at all. So [00:24:00] as I mentioned, we’re a nonprofit foundation, so our job is just to onboard and educate. That comes from any, any visitor to the website, to community members, to the do members, to brands.

[00:24:11] They all get the same treatment, so we try to explain what’s going on and how to start using it. Sometimes it’s a bit of handheld, but most of the time brands get it. They can do whatever they want and they can do it on their own. They don’t need curation from us, they don’t need too many advice, but it’s, really about this kind of web three ethos, the mindset of, let’s get started, let’s get done, let’s get going.

[00:24:33] Like, that’s what it’s about. People. The freedom of creativity. Also brands. And they can either come up with their own concepts and start building or find excellent partners who will help them to do that. But they all have all the self-service tools to start creating. And I think one of my favorite success cases is when one of the fashion brands actually.

[00:24:52] Started doing their own events, they had their wallets set up. They were able to set up different events and learn how to use all the [00:25:00] different self-service tools that are very specific to web three and become totally native within the environment. And that’s really amazing because they don’t need now like marketing agency in between, they can do their own events because that’s what they should be doing.

[00:25:13] They own their brand and their story. So I think there’s a lot of opportunities for brands to kind of. Hands deep in there and start really building themselves and engaging communities. Or they can test it out through different agencies and se service partners, from our side, everybody’s welcome and to come and, and participate.

[00:25:31] I think the easiest way right now for like, for the fashion brands is to participate in the Fashion Week. It’s an open call for anybody to participate so they can throw a party or publish wearables, give out free things to the community. There’s various ways how to.

[00:25:46] Donny: Love it. And so when a brand comes onto decent land, I know that you’re like not participating in it, but do you find that they’re coming in and doing like a one-off event?

[00:25:56] Or are there brands that are having like an always on, you know, [00:26:00] marketing campaign that’s, that’s extended in decent land?

[00:26:05] Marja: Yeah, I’ve seen both. I think both work, but it really depends on the. So the Doritos, example that was running for three days only, just before Super Bowl. Whereas, Samsung has had a absolutely amazing activation for a year and they keep on doing regular content there.

[00:26:21] There’s a lot of events constantly, so there’s a reason to go there constantly. So it’s really depending, like what is it that you are, you’re building? Is it a product launch or a engaging content for your. Various ways of doing this. I would really advise brands to think about few things. First is like, how do you learn about 3d?

[00:26:39] A lot of brands don’t actually exist in 3d, so they have 2D assets and brand guidelines. How do you transform that into 3d? How do you look like in a 3D virtual world? . And then how do you start communicating with your community? Do you have a web three community to start with? Do you want to maybe engage with the existing decentral and community?

[00:26:57] And how would that work? Do you want to start [00:27:00] building a relationship with them on the long term? So a lot of questions that you need to ask before you, go in there.

[00:27:06] Donny: Yeah, that makes uh,ton of sense. So last question is like, what do you think is the biggest opportunity for crypto marketers right now, and how are you leveraging.

[00:27:15] Marja: What I, I’m really enjoying is that we have an opportunity to rewrite the playbook fully because there is no, playbook right now, but we don’t need to take too many of the legacy things either, and I think this is the opportunity to really rethink, especially metrics. What is a success metric for a marketer in Web three?

[00:27:30] I’m coming from games. As I mentioned, retention was the biggest thing. Is that actually something we need to track in web three? Do we want to create that kind of psychological hooks that keep you coming, like make you return every day or various times a day because you’re getting something out of it?

[00:27:46] Or is it enough to visit. Few selected events every now and then, there’s a lot of different things we should really start discussing. And now as we are moving away from the advertisement model as well, what are the different new business models and monetization models that we [00:28:00] can bring that might be a bit more fair for all of us and not just the corporations.

[00:28:05] So a lot of big deals that we can really discuss as marketers in web. what really makes this successful industry for us in a fair way where we all win in the end.

[00:28:16] Donny: Can you nominate another brave marketer to be on the show?

[00:28:19] Marja: Yeah. I’m gonna nominate a fellow Finn uc McKinnon. He works at Barrio vr.

[00:28:24] It’s absolutely my favorite, favorite mixed reality headset that Bario is working on. It really blew my mind when I got to test it, so I’d love to hear what he’s working on, the VR side, really pioneering the industry.

[00:28:36] Donny: Got it. And how can people get in touch with you? Malia?

[00:28:39] Marja: I am on LinkedIn.

[00:28:40] That’s probably the best way to come and, follow my journey through the rabbit hole of work. Three. I try to share my learnings there. That’s Ely, the best place to make friends. Got it. I’ll

[00:28:51] Donny: connect with you right now while we’re on the phone on the podcast. . Thanks Tony. So thank you so much.

[00:28:56] Marja: Any last words for the listeners?

[00:28:58] That was really fun. Thank you [00:29:00] so much. I hope you get something out of that and new ideas of how to enter the open metaverse where. the user, the visitor, the, owner is the key. Right. Thank you.

[00:29:10] Donny: Good. Thank you. Thanks so much for listening to another episode of The Brave Marketer Podcast. Four quick things before you go.

[00:29:19] Number one, if you like what you’ve heard, it’d be really awesome if you’d rate us. Or write us a review on your podcast player, and if you didn’t like what you’ve heard, then don’t worry about it. Number two, if you would like to advertise to Brave’s 60 million users and have a budget of $10,000 or more, simply email us at add.

[00:29:39] sales@brave.com. That’s ad S A L E s brave.com. And let us know you’re our podcast listener for a 25% discount. Number three musical credits. Go to my brother Ari Devork. And finally number four, go use brave@brave.com and we will see you next time on The Brave [00:30:00] Marketer.