Season 6 | Episode 15
Decentraland Offers Brands Creative Freedom and Limitless Possibilities
Marja Konttinen, Marketing Director of Decentraland Foundation, discusses building on the open metaverse and some of the most creative pieces of user generated content she’s seen on the platform to date. She also explores the unique opportunity marketers have to write a new playbook for marketing in Web3 – starting with rethinking metics.
In this episode of The Brave Technologist Podcast, we discuss:
- Metaverse Fashion Week and the role that art plays in Decentraland
- Best practices for marketing metaverse events and driving traffic from your existing audience to your Web3 activation
- Doritos Case Study: How they built and marketed a 3D immersive experience for this year’s Super Bowl brand activation
- How brands have complete freedom creativity when renting or buying virtual land and how to get started
The amazing cast and crew:
Marja Konttinen - Marketing Director of Decentraland FoundationMarja Konttinen is the Marketing Director of Decentraland Foundation, the first fully decentralized virtual world that is built, governed, and owned by its users. She has a background in video games marketing, global digital advertising and brand marketing. She is passionate about the metaverse, community co-creation, and social-driven gaming and edutainment.
About the Show
Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.