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Season 6 | Episode 7
From a 2D to 3D Internet: How Marketing Strategies Must Shift
Mark van Rijmenam, Strategic Futurist and Founder of the Digital Futures Institute, discusses the many complex and exciting ways the shift from a 2D to a 3D internet will impact our lives. He also urges us to fight for an open metaverse as part of this shift in order to protect our data and future digital selves.
Show Notes
In this episode of The Brave Technologist Podcast, we discuss:
- How marketers and advertisers will need to shift their approach - think more deeply and strategically - to market in the metaverse effectively
- Why it’s not enough to say your product will make you consumer happy anymore – your advertisement itself needs to create a joyful experience
- Examples of how augmented reality and a decentralized Web3 Internet will benefit various sectors from manufacturing, sports, gaming and more
- How he wrote his latest book in 5 days using AI (ChatGPT)
- Creating brand experiences to effectively engage with Generation Alpha
Guest List
The amazing cast and crew:
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Mark van Rijmenam - Strategic Futurist and Founder of the Digital Futures Institute
Dr Mark van Rijmenam is The Digital Speaker. He is a leading future tech strategist who thinks about how emerging technologies change organizations, society and the metaverse. He is the founder of the Digital Futures Institute, with a mission to ensure a fair digital future for everyone. Van Rijmenam is an international keynote speaker, and 4x author.
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About the Show
Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.
