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Season 3 | Episode 3

Celebrity Partnerships and the Big Risks That Paid Off

Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian’s bold ideas got this company featured in national news television, resulting in $20k of sales in three minutes and landing the cover story in their local newspaper. Ian also shares how he’s challenging large and established brands in the competitive CPG market.

Brave pick of the week

This week's Brave Pick of the Week is Crocs. Check out their website here.

Show Notes

In this episode of The Brave Technologist Podcast, we discuss:

  • Successfully pitching Whoopi Goldberg to gain a celebrity endorsement and partnership on a new social marketing campaign
  • Examples of the death life message and how scare tactics grab attention
  • Getting creative with on-site activations and experiential marketing campaigns
  • Ian’s process for developing the brand voice for his clients by ensuring the brand doesn’t just check boxes, but actually resonates

Guest List

The amazing cast and crew:

  • Ian Wishingrad - Co-Founder, Three Wishes Cereal

    Ian Wishingrad is the Co-Founder of Three Wishes Cereal, Founder of branding and advertising agency BigEyedWish and host of “I’m with the Brand” on ADWEEK. Before creating Three Wishes Cereal, Ian was an “ad man” building his agency working on clients like AT&T, DIAGEO, and Nestle and many more. After the birth of his son, Ellis, he and his wife / business partner Margaret, were on a mission to feed him wholesome food, which sprang the beginnings of Three Wishes. Their passion and experience positions them perfectly to turn Three Wishes into the next big cereal brand.

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About the Show

Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.


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