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Season 6 | Episode 11

Grassroot Marketing Strategies That Scale

Hugo Feiler, Co-Founder and CEO of Minima, shares how they’ve been partnering with their community to stress test their technology, and amplify their brand message through token based gamification. He also shares the role that creators will play in the adoption of Web3, and in educating the masses.

Show Notes

In this episode of The Brave Technologist Podcast, we discuss:

  • Empowering their community with marketing materials and resources to attract new users
  • How to evaluate grassroot marketing strategies such as sponsoring podcasts and events
  • The creative meme competitions they’re running with their community as a growth marketing tactic
  • Why a mobile native blockchain is so important for Web 3.0.

Guest List

The amazing cast and crew:

  • Hugo Feiler - Co-Founder and CEO

    Hugo Feiler is the Co-Founder and CEO of Minima - the world’s only mobile native blockchain. Prior to launching Minima, Hugo spent two decades in marketing communications. He was Co-Founder of London based creative agency Alpha Century, Managing Director at Grey London creating global campaigns for brands including Vodafone, Toshiba and Sony Electronics.  He also served as General Manager of marcomms at Sony Europe for its computer and audio divisions.

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About the Show

Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.


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