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Season 4 | Episode 1
Crypto.com Believes That “Fortune Favors The Brave”
Steven Kalifowitz, CMO at Crypto.com, shares the strategies and tactics he’s implementing on his team’s quest to become a world renowned brand like Coke and Netflix. This includes how they’ve approached their partnerships with the UFC, Formula One, Matt Damon and the Sixers, along with their record breaking naming acquisition of the Staples Centre in LA.
Show Notes
In this episode of The Brave Technologist Podcast, we discuss:
- The importance of having a consistent, single message when reaching a global audience
- Why telling great stories will always remain a top marketing strategy
- What differentiates Crypto.com’s NFT marketplace and its future applications
- How Crypto.com is leveraging the power of word of mouth marketing.
Guest List
The amazing cast and crew:
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Steven Kalifowitz - CMO at Crypto.com
As the CMO of Crypto.com, Steven Kalifowitz and his team have led the mainstream adoption of crypto around the world and elevated the conversation about crypto, most recently with a global campaign featuring Matt Damon, and the renaming of the Staples Center to Crypto.com Arena. A two-time Emmy Award winner, Steven began his career in the film & TV industry and has spent over two decades working with the world’s most popular platforms, brands, and content around the world.
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About the Show
Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.
