Season 5 | Episode 9
Collaborating with Creators to Solve Marketers’ Most Pressing Challenge
Lisa Marie Paul, Head of Content and Partnerships at Talenthouse AG, discusses how millenial and Gen Z mindsets have changed consumer expectations surrounding advertising. We examine how marketers are challenged with creating large amounts of content very quickly, without compromising quality, authenticity or relatability.
Brave pick of the week
This week's Brave Pick of the Week is Polkadot. Check out their website here.
In this episode of The Brave Technologist Podcast, we discuss:
- What brand marketers can learn from the “race to space”
- How brands can evaluate where to spend their marketing dollars to make the biggest impact on their target audience
- Why the ability to lean into future technologies starts with education and awareness
- Ways to track ROI and specific metrics for evaluating the success of campaigns
The amazing cast and crew:
Lisa Marie Paul - Head of Content and Partnerships at Talenthouse AGLisa Marie, Head of Content and Partnerships at Talenthouse AG, is focused on leading dynamic teams to build out world-class strategies, authentic content for diverse audiences and driving revenue from partnerships. Plus, advocating and campaigning for equality and diversity within the workplace, mentoring women across the creative industry and acting as a vocal voice for leading, socially-focused businesses.
About the Show
Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.