Looking for ways to monetize your YouTube account? Maybe you’ve dabbled in YouTube content creation before, but you’d like to step up your game a bit and bring in some steady income. the first question you probably asked was “how many views do you need to make money on YouTube?”
But there’s only one problem - there’s no hard-and-fast answer to that question. There’s no “YouTube views to money” formula that will let you plug in the number of hits for your video and see total income.
The Brave browser opens an alternative possibility: with Brave, users can “tip” content creators with BAT from their digital wallets. The tipping system allows users to support their favorite YouTube channels through Brave (which takes a small, 5% platform fee from each tip). Just select an amount and it goes directly to a content creator’s wallet. Tips can be one-time, set up on a recurring basis as a monthly donation, or even calculated automatically based on the percentage of time a user spends watching a channel’s content. Plus, there’s even a Brave referral program for content creators.
In this article, we’ll discuss different ways to monetize your YouTube channel, from views to ads to Brave. We’ll also cover more about how many views you need on YouTube to make money, and how Brave can increase your YouTube income.
How are views converted into income on YouTube?
If there’s not an exact formula, how do you calculate how many views you need? Without a definite number, the best place to start is to join the YouTube Partner Program (YPP), and then learn the differences between ads that pay-per-click or ads that pay-per-impression (view).
1. Calculating views on the YouTube Partner Program
If you have a YouTube account with over 1,000 subscribers and 4,000 watch hours within the past year, you can join the YouTube Partner Program pending YouTube’s approval. Once you join the YPP, you can turn on ads for your videos.
With ads turned on, you’ll start to see ads appear on your channels, and you should start to see income. How much income you generate from ads on your videos is difficult to determine exactly since it depends on the Google Adsense auction system.
2. Google Adsense auction
Put simply, Adsense lets advertisers “bid” for the right to show an ad on your videos. Obviously, you have to consent to show ads before your videos will appear on the Adsense system. If there are enough bidders, Adsense determines a winner based on the cost the advertiser is willing to pay and the quality of their ad. You can find more detailed information from this Adsense Help page.
The actual amount earned per ad depends primarily on the three factors detailed above: the number of advertisers bidding for your videos, the quality of their ads, and how many impressions and clicks the ads receive once they are live on your videos. Those are the main factors; there are a number of others that can affect the final pay dramatically, including what region of the world you live in or are marketing to.
YouTube is also served by numerous smaller advertisement providers other than Adsense. There is also a much smaller “partner-sold” ads program, which allows YPP members to sell ad placements on their videos directly to advertisers. This is a smaller program, however, and generally available only to larger content producers.
3. Views and clicks: key differences
Ads used to be marketed on a cost-per-impression (CPM) model in which ads paid per 1000 views. Today, most advertisers, like Adsense, have moved away from that model. Today’s ads pay-per-click, CPC, requiring a viewer to click on the ad in order for the YouTube creator to make money.
While more views on a video generally mean more clicks on any ads in that video, it’s extremely difficult to give an exact rate. A ballpark figure seems to be that a video with enough ads can make somewhere between $3-5 per 1000 views, but even that figure depends on the quality of the particular ad and the other factors mentioned above.
What other ways can you make money on YouTube?
Today, YouTubers are not relying just on the YouTube Partner Program to make money. Instead, they’re using a combination of revenue streams built off the same YouTube channel.
Basic Attention Tokens (BAT) earned when you view the opt-in ads on the Brave browser are deposited monthly into your secure wallet, and from there you can tip YouTube content creators directly. For creators, Brave’s BAT offers a rare direct source of income, while the token gives users a chance to experience the instant gratification of a tip to their favorite creators.
Brave users can also choose to use the Auto-Contribute feature and automatically give a set amount of their BAT per month to creators. Creators looking for another source of income can also apply to join Brave’s Creator Referral Program.
2. Affiliate links
Affiliate links work well if you frequently share items and encourage your viewers to purchase them. You can also direct traffic to non-YouTube sites and push affiliated merchandise there.
3. Brands commissions
Commissions pay very well if you have a considerable number of viewers, and are looking for a one time sum in exchange for supporting a particular brand.
Selling your own merchandise lessens your dependence on views and ads, but you still need a dedicated following who want your products. An online store or YouTube merchandise shelf provides a way to organically self-promote while making money.
Some content creators look outside YouTube altogether. On Patreon, supporters on average pay $7 per donation with Patreon keeping 5% of the overall payment. Patreon provides a way for content creators to generate monthly subscription fees, as well as one-time donations, so it pays well to make frequent videos for your channel. Most experts recommend having at least 20,000 subscribers before beginning a Patreon, but each channel is different. It is really up to you as the creator to determine when is best.
Using a variety of different ways to make money diversifies your means of income.
Some YouTube content creators rely on thousands or even millions of views to generate the ad revenue they need to support themselves. Others lessen their reliance on ads by diversifying, with affiliate links and merchandise shelves.
For all YouTube content creators, Brave browser provides an additional source of income. With the ability to tip directly, Brave helps content creators avoid the percentages taken by YouTube or Adsense; creators keep 100% of the tips they receive. In turn, users gain a sense of participation and gratification; rewarding their favorite content creators and helping to transform the Internet economy.