This note analyses additional granular data from Dutch publisher NPO, and presents lessons for the publishing industry about privacy and revenue based on six months of data from a publishing group that removed 3rd party tracking.
This note shares new data on publisher revenue impact from switching off 3rd party ad tracking.
Procter & Gamble invited Dr Johnny Ryan of Brave to give a (remote) keynote about how advertisers should adapt to the privacy-first future.
Senior representatives of advertisers, publishers, and intermediaries discuss two years of the the GDPR in a discussion hosted by Brave.
Brave has written to EU Member States to urge the prohibition of cookie walls, and the inclusion of privacy by default, in the ePrivacy Regulation.
Brave and a coalition of more than 30 businesses and organizations urges European Governments to break the deadlock on the ePrivacy Regulation in an open letter.
Welcome to the third post in our series of BAT Community-run AMAs. The ongoing AMA series on Reddit is a six-month long event that features various guests from the Brave and BAT teams. The goal of the series, which will run until January 2019, is twofold: to give fans...
Brave Writes to All 28 EU Member States, Defending ePrivacy Regulation’s “Privacy By Design and By Default”
A ruling of the European Court of Justice this month in the “Facebook fan page case” exposes marketers to severe legal risk from programmatic advertising.