Accurately Predicting Ad Blocker Savings

Oct 21, 2019

We have written before on Brave’s performance, energy and bandwidth benefits for the user. Brave Shields is our primary mechanism for protecting user privacy, but many users know by now that ad and tracker blocking (or just ad blocking for short) makes the web faster and generally better for them. So far Brave’s estimates of the users’ time saved have been very conservative and somewhat naive: we take the total number of ads and trackers blocked, and multiply that by 50 milliseconds.