Industry discussion on the GDPR at 2 years old, and future EU regulatory development
May 20, 2020
Senior representatives of advertisers, publishers, and intermediaries discuss two years of the the GDPR in a discussion hosted by Brave.
New data on GDPR enforcement agencies reveal why the GDPR is failing
Apr 27, 2020
New data from Brave reveals that European governments have not equipped their national authorities to enforce the GDPR. Brave has called on the European Commission to launch an infringement procedure against 27 European governments.
Formal GDPR complaint against Google’s internal data free-for-all
Mar 16, 2020
Brave filed a GDPR complaint v Google for infringing the GDPR “purpose limitation” principle. Enforcement would be tantamount to a functional separation of Google’s business.
Failure to enforce the GDPR enables Google’s monopoly
Feb 18, 2020
Brave’s submission to the UK Competition & Markets Authority shows how to fix the RTB market and end Google’s advertising monopoly.
Why marketers must conduct GDPR Data Protection Impact Assessments of RTB
Sep 24, 2019
This note examines the GDPR requirement that marketers conduct data protection impact assessments (DPIAs) when buying digital media using “real-time bidding” advertising.
Brave uncovers Google’s GDPR workaround
Sep 4, 2019
Brave presents new RTB evidence, and has uncovered a mechanism by which Google appears to be circumventing its purported GDPR privacy protections.
A summary of the ICO report on RTB – and what happens next
Jun 26, 2019
This note summarizes the ICO report on real-time bidding, which vindicates the GDPR complaints initiated by Brave, and points toward the solution.
Major publisher group DCN tells regulators “the sky won’t fall” if RTB switches to safe, non-personal data.
Jun 19, 2019
DCN's CEO, Jason Kint, says removing personal data from bid requests might disadvantage adtech companies, but the sky won’t fall for publishers.
Google faces first investigation by its European lead authority for “suspected infringement” of the GDPR, following formal complaint from Brave
May 22, 2019
Today, Ireland’s Data Protection Commission (DPC) has announced a major GDPR probe into “suspected infringement” by Google’s DoubleClick/Authorized Buyers advertising business. The probe was triggered by a formal complaint from Dr Johnny Ryan, Chief Policy Officer at Brave, the private web browser.
Ad Tech GDPR complaint is extended to four more European regulators
May 20, 2019
GDPR complaints about Real-Time Bidding (RTB) in the online advertising industry were filed today with Data Protection Authorities in Spain, the Netherlands, Belgium, and Luxembourg. The complaints detail the vast scale of personal data leakage by Google and other major companies in the “Ad Tech” industry. This week marks one year since the introduction of the GDPR.
Formal GDPR complaint against IAB Europe’s “cookie wall” and GDPR consent guidance.
Apr 1, 2019
A Formal GDPR complaint against IAB Europe’s “cookie wall” and GDPR consent guidance has been filed with the Irish Data Protection Commission.
New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.
Feb 20, 2019
New evidence to regulators: IAB documents reveal that it knew that real-time bidding would be “incompatible with consent under GDPR”.
Update on GDPR complaint (RTB ad auctions)
Jan 28, 2019
Brave and co-complainants in Poland, Ireland, and the UK submit new evidence about massive adtech leakage of highly intimate data.
French regulator shows deep flaws in IAB’s consent framework and RTB
Nov 20, 2018
French regulator's decision against Vectaury confirms that IAB “Transparency & Consent Framework” does not obtain valid consent, and illustrates how even tiny adtech companies can unlawfully gather millions of people’s personal data from the online advertising “real time bidding system” (RTB).
Brave calls for a “United States GDPR” in letter to the National Telecommunications and Information Administration
Nov 6, 2018
Brave presents the case for a US federal privacy law that builds on the GDPR, protecting innovation, interoperability, and supporting US leadership.
Why GDPR is Kryptonite to Google & Facebook on Anti-Trust
Oct 10, 2018
Brave's submission to Margrethe Vestager, the EU Anti-Trust Chief.
Brendan Eich writes to the US Senate: we need a GDPR for the United States
Oct 1, 2018
Brendan Eich, the CEO of Brave, has written to the US Senate Committee on Commerce, Science, and Transportation, to present the case for GDPR-like data protection standards in the United States.
Regulatory complaint concerning massive, web-wide data breach by Google and other “ad tech” companies under Europe’s GDPR
Sep 12, 2018
Simultaneous complaints have been filed with European data protection authorities against Google and other ad tech firms under the GDPR
Critical data protection problems in the IAB’s new OpenRTB 3.0 Spec
Sep 4, 2018
Today, Brave writes to the IAB (an ad tech trade body) in response to IAB TechLab’s request for feedback on the beta version of OpenRTB 3.0.
