Crypto Goes Mainstream: Introducing Season 4 of The Brave Marketer Podcast
Jan 31, 2022
Crypto marketers share how they’re leveraging this exciting moment in time in a new 10-episode season of The Brave Marketer podcast.
Nouns DAO and Brave: Engaging with the Web3 community to champion transparency and decentralized collaboration
Jan 12, 2022
A unique collaboration that led to a novel on-chain transaction to purchase paid advertising space by a decentralized autonomous organization (DAO)
Challenger Brands Take Over Season 3 of The Brave Marketer Podcast
Oct 18, 2021
Marketers from challenger brands unveil the strategies and tactics behind the risks they’ve taken in a new 10-episode season of The Brave Marketer Podcast.
New Study by MAGNA & Brave Shows That Consumers Are More Likely to Support Brands in Ad Environments Where They Have Control
Jul 21, 2021
Study finds that three in four people find privacy protected ads and the option to control the number of ads they see daily appealing.
THEMIS RFC&C Wrap Up
May 26, 2021
We received 10 RFC&C proposals from teams focusing on both L1 and L2 tech that brought practical insights on how to improve the original THEMISv2 protocol spec. In this blogpost, we’ll dive into each of the received proposals and provide pointers for the material each team submitted for the RFC&C.
Brave and dentsu international Show that Advertisers’ Messages Resonate with Ad Choosers
Mar 10, 2021
New whitepaper provides overview of privacy-preserving digital campaigns where Brave Ads served to “Ad Choosers” outperformed those compared to publishers with more traditional ad models.
THEMIS RFC&C: Update #2
Mar 9, 2021
The THEMIS RFC&C event, which started early February, has brought independent researchers and over 10 companies together with the Brave research team to comment and propose directions for the future of the Brave Ads protocol.
THEMIS RFC&C Update
Feb 8, 2021
A month ago we announced an RFC&C for the THEMIS protocol which is meant to progressively decentralize the Brave/BAT Ads infrastructure, while providing users and advertisers with the ability to verify that the protocol is properly computing user rewards.
New Brave Ads Use Cases Show Up to 15.8% Click-Through Rate, Unmatched Engagement
Sep 14, 2020
Brave Ads campaigns are now supported in 191 countries with over 2.4 billion ad confirmations to date (a 140% increase from our last report in July). To date, there have been 2,039 campaigns…
An Introduction to Brave’s In-Browser Ads
Sep 3, 2020
Introduced in April 2019, Brave Ads provide Brave's current 18M monthly active users the choice to opt-in to privacy-preserving advertising.
THEMIS: Progressive Decentralization with Smart Contracts and Sidechains (Part 2)
Aug 17, 2020
Brave Research presents THEMIS, a private-by-design ad platform that makes a significant step towards decentralizing the ad ecosystem.
Update (Six Months of Data): lessons for growing publisher revenue by removing 3rd party tracking
Jul 24, 2020
This note analyses additional granular data from Dutch publisher NPO, and presents lessons for the publishing industry about privacy and revenue based on six months of data from a publishing group that removed 3rd party tracking.
New data shows publisher revenue impact of cutting 3rd party trackers
Jul 1, 2020
This note shares new data on publisher revenue impact from switching off 3rd party ad tracking.
THEMIS: Towards a Decentralized Ad Platform with Reporting Integrity (Part 1)
Jun 25, 2020
Brave Research presents THEMIS, a private-by-design ad platform that makes a significant and important step toward decentralizing the ad ecosystem.
Johnny Ryan’s privacy keynote for P&G
Jun 15, 2020
Procter & Gamble invited Dr Johnny Ryan of Brave to give a (remote) keynote about how advertisers should adapt to the privacy-first future.
Brave Launches Ad and Rewards Campaigns to Support Non-Profit Organizations Fighting COVID-19 Pandemic
May 7, 2020
Brave is offering organizations like Khan Academy, No Kid Hungry, GetUsPPE and others free space to advertise and fundraise for their COVID-19 relief funds.
Sponsored Images now available on all Brave platforms, rewarding users who opt into Brave Rewards with 70 percent of the ad revenue
Feb 12, 2020
Brave users will notice that their new tab page features a Sponsored Image, which is shown in every fourth new tab and alternates with Brave’s regular background images for new tabs.
Introducing Sponsored Images in Brave
Jan 15, 2020
Today we’d like to introduce “Sponsored Images”, the latest addition to Brave’s private advertising platform. These branded images will appear in the form of large, beautiful background images within our new tab page. Sponsored Images will bring additional revenue to support Brave’s mission, and give users a new reason to turn on Brave Rewards so they can get compensated for their attention. These images will begin to appear across our mobile and desktop browsers over the next few months. As always with Brave, Sponsored Images are private.
In Partnership with The Giving Block, Brave Selects The Tor Project as the Latest Grant Recipient of Brave Ads
Nov 4, 2019
In Partnership with The Giving Block, Brave Selects The Tor Project as the Latest Grant Recipient of Brave Ads
Brave Expands Advertising Platform to Mobile Devices and Launches Brave Ads Certified Vendor Program
Jul 11, 2019
Privacy-preserving Brave Ads now available on Brave Android browser, rewarding users with BAT
