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The ICO’s failure to act on RTB, the largest data breach ever recorded in the UK

The ICO’s failure to act on RTB, the largest data breach ever recorded in the UK

The ICO has today announced that it will be taking no substantive action to fix “RTB”, the largest data breach ever recorded in the UK. Regulatory ambivalence cannot continue. We are considering all options to put an end to the systemic breach, including direct challenges to the controllers and judicial oversight of the ICO. 

Ad Tech GDPR complaint is extended to four more European regulators

Ad Tech GDPR complaint is extended to four more European regulators

GDPR complaints about Real-Time Bidding (RTB) in the online advertising industry were filed today with Data Protection Authorities in Spain, the Netherlands, Belgium, and Luxembourg. The complaints detail the vast scale of personal data leakage by Google and other major companies in the “Ad Tech” industry.