Brave’s submission to the UK Competition & Markets Authority shows how to fix the RTB market and end Google’s advertising monopoly.
This note highlights the inadequacies of Google and IAB proposals to reform RTB, and rebuts the argument for inaction.
The ICO has today announced that it will be taking no substantive action to fix “RTB”, the largest data breach ever recorded in the UK. Regulatory ambivalence cannot continue. We are considering all options to put an end to the systemic breach, including direct challenges to the controllers and judicial oversight of the ICO.
This note examines the GDPR requirement that marketers conduct data protection impact assessments (DPIAs) when buying digital media using “real-time bidding” advertising.
Brave presents new RTB evidence, and has uncovered a mechanism by which Google appears to be circumventing its purported GDPR privacy protections.
IAB Europe fails to answer questions from Irish Data Protection Commission arising from formal GDPR complaint by Brave’s Dr Ryan against IAB Europe’s “forced consent” and consent walls.
This note summarizes the ICO report on real-time bidding, which vindicates the GDPR complaints initiated by Brave, and points toward the solution.
Major publisher group DCN tells regulators “the sky won’t fall” if RTB switches to safe, non-personal data.
DCN’s CEO, Jason Kint, says removing personal data from bid requests might disadvantage adtech companies, but the sky won’t fall for publishers.
Google faces first investigation by its European lead authority for “suspected infringement” of the GDPR, following formal complaint from Brave
Today, Ireland’s Data Protection Commission (DPC) has announced a major GDPR probe into “suspected infringement” by Google’s DoubleClick/Authorized Buyers advertising business. The probe was triggered by a formal complaint from Dr Johnny Ryan, Chief Policy Officer at Brave, the private web browser.
GDPR complaints about Real-Time Bidding (RTB) in the online advertising industry were filed today with Data Protection Authorities in Spain, the Netherlands, Belgium, and Luxembourg. The complaints detail the vast scale of personal data leakage by Google and other major companies in the “Ad Tech” industry.