This note analyses additional granular data from Dutch publisher NPO, and presents lessons for the publishing industry about privacy and revenue based on six months of data from a publishing group that removed 3rd party tracking.
This note shares new data on publisher revenue impact from switching off 3rd party ad tracking.
Procter & Gamble invited Dr Johnny Ryan of Brave to give a (remote) keynote about how advertisers should adapt to the privacy-first future.
Senior representatives of advertisers, publishers, and intermediaries discuss two years of the the GDPR in a discussion hosted by Brave.
Brave’s submission to the UK Competition & Markets Authority shows how to fix the RTB market and end Google’s advertising monopoly.
This note highlights the inadequacies of Google and IAB proposals to reform RTB, and rebuts the argument for inaction.
The ICO has today announced that it will be taking no substantive action to fix “RTB”, the largest data breach ever recorded in the UK. Regulatory ambivalence cannot continue. We are considering all options to put an end to the systemic breach, including direct challenges to the controllers and judicial oversight of the ICO.
This note examines the GDPR requirement that marketers conduct data protection impact assessments (DPIAs) when buying digital media using “real-time bidding” advertising.
Brave presents new RTB evidence, and has uncovered a mechanism by which Google appears to be circumventing its purported GDPR privacy protections.
IAB Europe fails to answer questions from Irish Data Protection Commission arising from formal GDPR complaint by Brave’s Dr Ryan against IAB Europe’s “forced consent” and consent walls.