Brave launches Brave Rewards 3.0 Partner Program

Brave presents the Rewards 3.0 Partner Program, expanding BAT utility while giving Web3 brands premium visibility. Launch partners include Bandit’s Badchain, CHOMP, Decentraland, GuanoCoin, Karate Combat, Pudgy Pop, and SOL Incinerator.

Brave Rewards 3.0 is the next evolution of Brave’s unique in-browser rewards program, allowing users to support content creators and earn Basic Attention Tokens (BAT) for viewing privacy-respecting ads. Rolling out in phases over 2025, Rewards 3.0 introduces a new Offer Wall experience, more earning opportunities, self-custody payout options, and exclusive benefits from partners for Brave Rewards users and BAT holders.

Learn more about Brave Rewards 3.0 in BAT Roadmap 3.0: The On-chain Era.

The Brave Rewards 3.0 Partner Program will be a key part of the Rewards 3.0 rollout, ensuring users can continue earning BAT with their attention while unlocking even more ways to earn, spend, and interact with BAT in the broader Web3 ecosystem.

The program offers unique opportunities that only Brave—and its 82 million monthly active users—can provide. Partners will gain high visibility exposure to new audiences, along with valuable insights into messaging and incentives that resonate most with loyal Rewards users. By integrating BAT utility into their platforms and activations, participating partners will drive engagement and adoption across e-commerce, gaming, digital content, DeFi, and beyond.

For Brave Rewards users, this means direct access to real-world benefits like discounts, premium goods or services, and Web3 experiences—all directly through the browser.

Karate Combat-sponsored Brave New Tab Takeover

Partners gain visibility across and beyond Brave’s ecosystem:

• Rewards Offer Wall: A dedicated space where users can discover ways to earn and spend BAT
• Brave Ads exposure through the New Tab Takeover (NTT), Notification, and Newsfeed ad units, all part of the privacy-preserving Brave Ads platform
• Program promotions through updates, social promotions, and community activations

The Partner Program will grow BAT and Brave

The Brave Rewards 3.0 Partner Program enhances BAT’s utility while advancing Brave’s mission to build a privacy-first Web that empowers users. Partners contribute to BAT’s ecosystem by paying for the program in BAT, and integrating new secondary BAT utilities, which will ultimately drive adoption across Web3.

Brave Rewards and BAT were first made available to users in 2017. Rewards 3.0 builds on that foundation by bringing added value to Web3 within Brave’s expanding user base and in the broader multichain attention economy.

Rewards 3.0 also leverages BAT’s growing adoption: 

• Over 99% of the 1.5B total BAT supply is already in circulation
• BAT ranks as the 14th most distributed token by on-chain holders on Ethereum
• 1.5M+ verified creators accept BAT contributions
• 600+ advertiser campaigns have leveraged Brave Ads, cementing BAT’s role in a thriving, user-first ad economy

“In a space that’s become tired with hype cycle after hype cycle and fly-by-night engagement farming, we’re aiming to do something different with the Brave Rewards 3.0 Partner Program. We’ve created a program for product teams that provides a mix of exposure, duration, and addressable lead users needed to experiment and find early market fit in Brave. We welcome partners to the program that want to grow with the Brave Rewards ecosystem, and that share our interest in bringing useful products, value, and Web3 adoption to millions of new users.”

— Luke Mulks, VP Business Operations at Brave

The first Brave Rewards 3.0 Partner Program members

Over the next six months, a new group of partners will be announced and added to the program each month. Partners in the program will be adding and updating offers throughout the duration of the program. To kick off the program, Brave welcomes our first group of partners:

Bandit’s Badchain

Bandit’s Badchain is a satirical blockchain by Bandit Network, designed to poke fun at the hype-driven world of Web3. Embracing the hilariously terrible, it turns epic fails into an art form—because sometimes, being bad is the whole point.

Bandit Network is a leader in white-labeled quest solutions that drive engagement through interactive experiences. In addition to powering quests for Rewards users, Bandit will be featuring Brave as a B2B channel partner to grow the Rewards Partner Program.

CHOMP

CHOMP is a subjective oracle wrapped in a gamified quiz experience. It harnesses crowd wisdom to determine the best answer, using research-backed algorithms that analyze user responses. Players share opinions, predict how others will answer, and earn rewards.

As part of the program, CHOMP will feature a weekly BAT or Brave-themed deck, exploring core values like privacy, attention, and community. Brave Rewards users can put their instincts to the test, ‘CHOMP the deck,’ and compete for BAT rewards.

Decentraland

Decentraland is a social virtual world. From community-built landscapes to immersive events, Decentraland offers a vibrant open-source playground where anyone can dive into a world of endless creativity, exploration, and connection.

Decentraland will collaborate with the BAT Community on activations and engagements within Decentraland, exclusive rewards, and bringing both communities together through joint community calls and X Spaces. 

GuanoCoin

Created by a group of dedicated fans and developers from the BAT Community, GuanoCoin ($GUANO) is a memecoin designed to help grow BAT’s ecosystem on Solana. The team recently launched the GuanoCoin Cave, where BAT holders can lock their BAT to earn GUANO over time—now holding over 160,000 BAT. Through the program, GuanoCoin will offer incentives and quests to help Rewards users maximize their on-chain rewards.

Karate Combat

Karate Combat is the world’s premier full-contact striking league, blending live-action martial arts with immersive CGI environments powered by the Unreal Engine. Broadcast in over 100 countries, it delivers high-energy combat sports with a futuristic edge.

Karate Combat’s involvement builds on an ongoing media partnership with Brave, with plans to use the program to experiment with activations involving BAT and Karate token utility, and new ways to bring both communities together.

Pudgy Pop

Pudgy Pop is a tile-matching game set in the adorable Pudgy Penguins universe. With strategic challenges, charming characters, and a community-driven spirit, it offers a fresh twist on a classic puzzle experience.

Pudgy Pop will collaborate with Brave to promote Web3 gaming through social campaigns and in-person events throughout the program.

SOL Incinerator

SOL Incinerator is a Solana-based platform that lets users permanently burn unwanted tokens and scam NFTs from their wallets while reclaiming SOL—or BAT—in the process. Designed to keep portfolios clean, it turns burning junk into a rewarding experience.

The program provides a great opportunity for Brave Rewards users to learn and utilize SOL Incinerator to burn unwanted tokens for BAT for added value.

How interested partners can get involved

The Brave Rewards 3.0 Partner Program is just getting started. Each month, we’ll share updates on new partners and exclusive offers for Brave Rewards users.

Web3 projects interested in participating can get in touch to learn more.

Stay tuned for more partner announcements and ways to engage with BAT.

Brave is a driving force leading the way for Web3 adoption, directly supporting Web3 into the broader Web through its privacy browser, independent search engine, and browser-native, multi-chain crypto wallet. Brave currently has over 80 million monthly active users. Learn more at brave.com and basicattentiontoken.org.