Brave Launches New Merch Store

March 21st, 2023 — We’re excited to announce that Brave’s new Merch Store is finally here! Our fully customized storefront is now the ultimate destination for official Brave and Basic Attention Token-branded merchandise.

With a product range that prioritizes style, comfort, and easy-to-wear designs, the Brave Merch Store features a brand-new cozy zip-up fleece hoodie, luxuriously soft 100% cotton tees, and other never-before-seen items. We’re also bringing back well-loved fan favorites, including our knit beanies, embroidered Champion jackets, baseball hats, and stickers. Plus, we’ll introduce seasonal products on rotation, as well as limited edition designs from our Design Team, Brave Creator community, and BAT NFT Program collaborators. 

Building our Merch Store from the ground up allows us to minimize the personal data we store on our servers and on your device, and create a solution that aligns with Brave’s core values of privacy, security, and user control. At present, the store integrates with Printful for worldwide drop-shipping and Stripe for secure credit card payments. Key additions, including Web3 payment transaction support for BAT and other digital assets, Brave Wallet connectivity, digital collectibles, and order notifications are on the Merch Store roadmap. The Merch Store’s source code is also open-source and fully auditable on GitHub and in scope for our security bug bounty program.

To celebrate the launch of our new Merch Store, we’re offering an exclusive discount: From today until Monday, Mar 27, 2023 at 11:59 PM PDT, use the code LAUNCH20 at checkout to get 20% off your order. Take advantage of this opportunity to be among the first to score all-new Brave & BAT merch!

Have any feedback, product requests, or know a Brave Creator whose work you’d like to see featured on the Merch Store? Join our BAT Brigade Discord and let us know in the #merch-store channel. We can’t wait to hear from you!