The NAA has sent a letter to Brave Software filled with false assertions, indicating that they have fundamentally misunderstood Brave. Here are a few misconceptions we’d like to clear up:
In sum, and contrary to the misstatements of the NAA letter, Brave is the solution, not the problem, for users and publishers. We provide speed, privacy, protection from malware, and a new, anonymous payment model that helps the whole industry and publishers in particular, compared to the status quo.
The privacy point is overlooked in the NAA’s attack on Brave and worth emphasizing. The violation of individual privacy has reached epidemic proportions. The news industry has been an active participant in violating individual readers’ privacy by benefitting from non-consensual third party tracking and ads. Here is the before vs. after Ghostery tracking graph for just one popular site:
News industry leaders rightly decry the violation of privacy inherent in some NSA or FBI tactics, yet their own complicity in tracking individuals to even more invasive degrees is not addressed.
Furthermore, the NAA's letter misconstrues how Web standards and browsers work by design: the Web is a system that allows users to consume content in any combination and presentation that user-chosen software can achieve. Browsers do not "republish", copy, serve, syndicate, or distribute content across the Internet or to any computer other than the one on which they run.
Browsers do not just play back recorded pixels from the publishers’ sites. Browsers are rather the end-user agent that mediates and combines all the pieces of content, including third-party ads and first-party publisher news stories. Web content is published as HTML markup documents with the express intent of not specifying how that content is actually presented to the browser user. Browsers are free to ignore, rearrange, mash-up and otherwise make use of any content from any source.
If it were the case that Brave's browsers perform "republication", then so too does Safari's Reader mode. The same goes for any browser with an ad-blocker extension installed, or the Links text-only browser, or screen readers for the visually impaired.
Make no mistake: this NAA letter is the first shot fired in a war on all ad-blockers, not just on Brave. Though the NAA never reached out to us before firing this shot, we would be happy to sit down with them for an opportunity to discuss how the Brave solution can be a win-win for our users and the publishers they browse. We will fight alongside all citizens of the Internet who deserve and demand a better deal than they are getting from today's increasingly abusive approach to Web advertising.
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