Advertising in a Brave New World: Season 7 of The Brave Marketer Podcast is Live!

Brave marketers share how they’re responding to an ever-changing market in this new, 15-episode season of The Brave Marketer podcast.

Marketers everywhere are getting creative - they’re being asked to do more with less, and rising to the challenge. In this new season of The Brave Marketer podcast, we’re exploring advertising in a brave new world: The challenge (and opportunity) of changing consumer preferences within a volatile economy.

Topics in this new 15-episode season include ethical advertising, consumer privacy, Web3 marketing, crypto, the creator economy, and more. The Brave Marketer podcast is finding out how marketing innovators are creatively and strategically stepping up and being BRAVE during times of uncertainty.

This season, we’ll tackle the tough questions facing marketers today such as:

  • How has marketing changed since the economic and crypto downturn?
  • How can marketers get creative with their dollars?
  • Which advertising channels are proving to be the most effective?
  • Which CTAs are truly moving the needle?
the Brave Marketer podcast season 7, episode 1

As a special bonus, you’ll hear several of our episodes coming to you live from CoinDesk Consensus 2023! Brave is the official podcast sponsor for the event, and we’re taking The Brave Marketer podcast on the road to talk to marketers onsite.

Today, you can listen to the first episode of season 7, featuring an interview with Jennifer Kattula, Senior Vice President of Marketing at Polygon Labs, who tackles important topics such as: 

  • Marketing in a downturn and getting scrappy with emerging technologies like AI 
  • What Web 2.0 and Web3 marketers can learn from each other
  • How attribution will work in a cookieless world

Check out the Season 7 trailer here:

Transcript

Season 7 Trailer

Marketers everywhere are getting creative - they’re being asked to do more with less, and rising to the challenge.

In this new season of The Brave Marketer Podcast, we’re exploring advertising in a brave new world: The challenge (and opportunity) of changing consumer preferences within a volatile economy.

What are some creative ways to use your marketing dollars right now? What are the scrappiest campaigns that really stand out and earn your attention?

Every Monday you’ll hear how leading marketers are responding to the most pressing challenges brands and agencies face today. Topics include ethical advertising, consumer privacy, Web3 marketing, crypto, the creator economy, and more. Together, we’ll find out how marketing innovators are creatively and strategically stepping up and being BRAVE during times of uncertainty.

Hosted by me - Donny Dvorin and Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse.

The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software—the makers of the privacy-respecting Web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is the browser for Web3 users, and the best onramp to Web3 and the metaverse.

Subscribe here: https://brave.com/podcast/

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