Brave’s Opt-In Private Ad Platform Enters Second Phase with BAT Rewards for Users and Reporting for Brands

March 8, 2019 | Announcements , New Features , Press , Rewards

Preview available for testing and feedback in Brave Developer Channel

Today, the Brave Ads Developer Channel Preview advances from phase one to phase two. Phase one provided the first public opportunity for brands, marketers, developers, and the community to test the Brave Ads experience from our Developer channel. Advertisers from our Early Access Program (including BuySellAds, TAP Network, AirSwap, Fluidity, and Uphold) entered an important public test and learn phase, providing key examples of early use cases. Users began engaging with a new, inclusive private ad experience for the first time. We received valuable feedback, bug reports and encouragement in the process.

Phase two provides token rewards to users for their attention, and introduces Brave’s anonymous-but-accountable campaign reporting for brands. Public documentation about the ad confirmations protocol can be found here.  All the code necessary to support both ads and confirmations in the browser is open source and can be found here.

With today’s Developer Channel update (version 0.63.4), testers on OS X, Linux and Windows x64 (with 32-bit/x86 to follow shortly) will start to see the ads they are viewing being counted (“ad notifications received”) on the Brave Rewards Settings Page (accessible through brave://rewards)

At the close of the Brave Rewards monthly cycle, testers will see a new option to claim tokens they have accumulated for having viewed ads:

Highlights from phase one (Jan 15, 2019 – Mar 6, 2019)

Ads

By the end of phase one, over 450 ads had been trafficked, and are currently included in the ad catalog available from the Brave Ads server.

Campaigns

A total of 53 campaign commitments were made during phase one, with 1 campaign completing from start to finish, 25 campaigns active in rotation, 23 campaigns pending assets to serve, 2 campaigns paused in the ad server, and 2 campaigns currently undergoing review in our preflight process.  

Brave Ads API Testing

BuySellAds became the first ad partner to leverage our Brave Ads API, providing ads and early revenue from Slack, PaperTrail and other well-known technology brands.

Direct Brand Campaigns

A few examples of phase one campaigns:

Co-Brand: The TAP Network ran a co-brand campaign with their HOOCH app, Warner Music Group and Brave for a chance to participate and win a trip to the Warner Music Group Grammy party. The co-brand campaign was the first Brave Ads campaign to run completely from start to finish.

Direct-to-Consumer: HomeChef is testing with Brave Ads as a new channel to advertise their meal kit subscription service directly to Brave users.

Causes: Non-profit organizations such as The Giving Block are testing different use cases to leverage Brave Ads to increase awareness about privacy and global causes, and messaging to encourage tipping options through Brave Rewards.  

Research: Brave is also providing users with the opportunity to provide feedback through user experience surveys that we’re delivering as Brave Ads.

We’re excited to advance through the next public preview phase, and encourage people interested in helping us to test and engineer a new path forward toward a better Internet where people can browse the web, earn rewards, and support content creation while preserving their privacy.

Please note: The Brave Developer channel is an experimental channel with less stability than our Beta and Release channels. Testers are likely to encounter bugs when running Brave Developer channel releases. We encourage users to share feedback directly with the team here.

Related articles

Brave Passes 10 Million Monthly Active Users, and Sees 19% Growth since 1.0 Launch

Brave 1.0 was released on November 13th and received very positive press reviews, and also saw a surge in user adoption. Brave went from 8.7 million monthly active users in October to 10.4 million MAU at the end of November, a 19% increase across all platforms. This represents a doubling of Brave’s MAU in one year. Daily active users tripled this year, to 3.3 million. The Brave browser combines privacy with a blockchain-based digital advertising platform, and offers 3-6x faster browsing than other browsers.

Read this article →

Brave Launches Next-Generation Browser that Puts Users in Charge of Their Internet Experience with Unmatched Privacy and Rewards

San Francisco – November 13, 2019 – Brave Software, makers of the innovative Brave browser which combines privacy with a blockchain-based digital advertising platform, today announced the official launch of Brave 1.0. The Brave open source browser fundamentally shifts how users, publishers, and advertisers interact online by giving users a private, safer, and 3-6x faster browsing experience, while funding the Web through a new attention-based platform of privacy-preserving advertisements and rewards. In addition to desktop and Android devices, Brave’s private ads and payment platform (Brave Rewards) is now available for iPhones and iPads.

Read this article →

Brave Software Finds 82% of People Wish the Web Were More Privacy-Oriented

Brave exposes an inflection point in the online ecosystem, with more users feeling increasingly concerned with protecting their online privacy and fed up with big tech. Whether due to recent data privacy investigations, high-profile breaches, or emerging government regulations, online privacy is a rising concern for users across the nation. According to a new survey of 1,500 U.S. web users conducted by Brave Software, 76 percent of users feel more concerned with protecting their online privacy than they did one year ago, and 88 percent wish they had more control over how large companies like Google and Facebook use their personal data. It’s time for a change.

Read this article →

Ready to Brave the new internet?

Brave is built by a team of privacy focused, performance oriented pioneers of the web. Help us fix browsing together.

Download Brave Nightly

Select what kind of chip your Mac comes with

Intel Chip icon Intel Chip

Most common

Apple Chip icon Apple Chip

Nov 2020 and later

How to find my chip

  1. At the top left, Open the Apple menu.

  2. Select “About This Mac”.

  3. In the “Overview” tab, look for “Processor” or “Chip”.

  4. Check if it says “Intel” or “Apple”.

Download Brave Beta

Select what kind of chip your Mac comes with

Intel Chip icon Intel Chip

Most common

Apple Chip icon Apple Chip

Nov 2020 and later

How to find my chip

  1. At the top left, Open the Apple menu.

  2. Select “About This Mac”.

  3. In the “Overview” tab, look for “Processor” or “Chip”.

  4. Check if it says “Intel” or “Apple”.

Download Brave

Select what kind of chip your Mac comes with

Intel Chip icon Intel Chip

Most common

Apple Chip icon Apple Chip

Nov 2020 and later

How to find my chip

  1. At the top left, Open the Apple menu.

  2. Select “About This Mac”.

  3. In the “Overview” tab, look for “Processor” or “Chip”.

  4. Check if it says “Intel” or “Apple”.

Brave Wallet for mobile! The secure crypto wallet. Browser-native. Now on Android & iOS!