Brave’s use of Direct Mailers
As Brave continues to grow, we find many users who haven't heard of us yet, so we try new marketing channels for efficacy, reach, affordability, and privacy.
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Brave is kicking off the 2023 back-to-school season with an opportunity for all US full-time college students who are at least 18 years old to enter to win a scholarship.
From September 18 to October 18, 2023, US college students can submit their best photo art to Brave. The winner will have their photo art seen by Brave’s 60 million worldwide users as a featured background on the Brave browser new tab page. They’ll also win a $2,500 scholarship to use toward tuition, books, or anything else college requires!
To enter the scholarship contest, applicants must:
Choose one (1) original piece of abstract landscape, nature, and/or architecture photo art (no people or personally identifiable info can be visible), with a minimum resolution of 2560x1440 pixels
Submit the photo as a JPEG file via either 1) a post to one of Brave’s official social media handles on Twitter (@brave) or Instagram (@bravebrowser) with the hashtag #BraveScholarship; or 2) the scholarship Web form
Provide us with their name, university name, email address, and home address (provided on either the scholarship Web form, or during the winner confirmation process*)
A panel of judges will review the submissions and select one winning photo using the criteria set forth in the Official Rules. Brave will notify the winner on November 6, 2023, via the email contact information provided in the entry process. We will announce the winner on or around that same date, and the winner’s original photo art will be featured on rotation on the Brave new tab page.
See the Brave $2,500 College Scholarship page for the Official Rules and more information.
Important note:
NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Open to residents of the United States who are at least 18 years old at the time of entry and are enrolled at an accredited college or university in the United States. Begins 12:01am PST on September 18, 2023 and ends 11:59pm PST on October 18, 2023. To enter, entrants must upload an uncompressed landscape, nature-themed, or architectural photograph to the form accessible on the Brave Scholarship webpage, or else post the photograph on Instagram or Twitter tagging @bravebrowser or @brave. One winner will win a $2,500 cash prize. See the Official Rules to learn more. Sponsor: Brave Software, Inc.
*Note: name, university name, university email address, and home address will not be shared publicly, and will only be used in connection with administering the contest.
Photo by Sean O’ Riordan
Photo by Spencer Moore
Photo by Aleks Eva
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