Marketing in the Metaverse: Introducing Season 6 of The Brave Marketer Podcast

Digital marketers respond to the challenge—and opportunity—of the metaverse in this new, 10-episode season of The Brave Marketer podcast.

Brands are navigating the new Web3 world, and its opportunity for experimentation, innovation, and engaging consumers in entirely new ways. In this season of The Brave Marketer Podcast, we’re discussing Web3 marketing and how to market in the metaverse.

The first episode of season 6 features an interview from Avery Akkineni, President of Vayner3, a Web3 consultancy launched alongside serial entrepreneur Gary Vaynerchuk. Avery covers a wide range of pressing topics such as:

  • The difference between stunt campaigns and always-on marketing in the metaverse, and what it will take to succeed in Web3 channels.
  • Web 2.5, and why it’s going to be a game changer in 2023.
  • The best partnerships and activations that have happened in the metaverse so far.

Topics in this new 10-episode season include crypto marketing, privacy, cookieless advertising, the blockchain, and more. You’ll hear from marketers from some of the biggest brands and agencies including MintDropz, PlayEmber, Dentsu, and Skiff.

the Brave Marketer podcast season 6, episode 1

In this new season, we’ll tackle the tough questions facing marketers today such as:

  • How do you advertise in the metaverse?
  • Is the timing right to jump in, or is it better to wait?
  • What should marketers ask when evaluating a metaverse strategy?

Listen to the trailer for Season 6 here:

Transcript

Season 6 Trailer

Brands are navigating the new Web3 world and with it comes an opportunity for experimentation, innovation and engaging consumers in entirely new ways. As we shift to a decentralized world, how we view ownership has changed, and marketers must now decide how they can contribute and add value in this new economy to their consumer.

But where do you start… when… and how? In this new season of The Brave Marketer Podcast, we’re talking Web 3 Marketing and how to market in the Metaverse. We also discuss how to use NFTs, cryptocurrencies and the blockchain in different elements of marketing.

You’ll hear from marketers from top brands and agencies who will help us leverage this exciting moment in time, and take our brave marketing moments to the next level.

They’ll also help us answer important questions facing marketers today. Questions like:

  • How do you advertise in the Metaverse?
  • Is the timing right to jump in, or is it better to wait?
  • What questions should marketers ask when evaluating a Metaverse strategy?

Hosted by me - Donny Dvorin and Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse.

The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software—the makers of the privacy-respecting Web browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is the browser with Web3 users, and the best onramp to Web3 and the metaverse.

Subscribe here: https://brave.com/podcast/

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