Fuelling Creativity and Expanding Possibility with BAT
Since its March debut, the Brave Rewards 3.0 Partner Program has continued to accelerate, expanding Basic Attention Token (BAT) utility across Web3. The program connects partners with Brave’s over 91 million monthly users through premium placements—including in-browser New Tab Takeovers and the new Rewards Offer Wall—and amplifies reach through social, in-app, and on-chain experiences.
In July, our partners found creative applications for BAT across digital identity and collectibles, physical merch, cause-driven campaigns, and immersive social games. This post covers that progress, and what’s coming next.
In July, the Brave browser featured numerous New Tab Takeover campaigns from Rewards 3.0 partners, including Coinage, Decentraland, GolfN, GuanoCoin, Karate Combat, Novacast AI, Ubisoft, and Unstoppable Domains, bringing premium visibility to partners while rewarding users with BAT.
Users can earn BAT for viewing these campaigns on Brave’s New Tab Page with Brave Rewards enabled. To turn on Rewards, click the BAT icon in the browser’s address bar or navigate to brave://rewards/.
In parallel, Brave joined Pudgy Penguins’ viral profile picture campaign on X, sporting custom BAT and Brave-themed Pudgy PFPs. The playful collaboration generated a wave of positive engagement on social media, with shoutouts from fans, Pudgy Penguins, and Pudgy CEO Luca Netz.
Additionally, a recent Brave Rewards update introduced the ability to add banner images to the Rewards Offer Wall, enhancing the browsing experience and showcasing partner content more dynamically. (See examples below.)
Bandit’s $1M Growth Fund, announced in June, is now live, with a detailed launch article published on Cryptopolitan. The fund supports Web3 projects running self-hosted campaigns through Brave Ads, powered by Bandit’s proven tools like quests, referrals, and NFT mints. Bandit is actively sourcing participants with a focus on authentic, product-led growth. As Brave approaches 100 million users, the Growth Fund offers a powerful opportunity for Web3 builders to find early market fit within one of the most crypto-native audiences on the Web.
In July, Bandit also helped GuanoCoin launch a new on-chain quest for BAT holders on Solana, offering over 5M GUANO in rewards. (See the GuanoCoin section below for details.)
On Friday, July 11, Brave and the BAT Community, alongside Billions Network, hosted Masked but Human, an immersive metaverse event in Decentraland. The event drew in attendees from 31 countries, many of whom shared real-time updates on X. The evening opened with a presentation on Brave and BAT, followed by an interactive afterparty featuring live music from DJ Billy Teacoin. During the event, over 75 limited-edition Brave-themed character mask Wearables were minted by event attendees.
Building on the success of Masked but Human, the BAT Community plans to host more immersive gatherings and multiplayer experiences in Decentraland. Fans who missed the July 11 event will have future opportunities to claim the collectible Brave Wearable, with additional Brave and BAT-themed Wearables and Emotes already in the works.
Download the Decentraland app now to get your avatar ready for the next event.
Brave and Fanon continue to work closely to develop Brave Games: an interactive campaign that merges Fanon’s social gaming platform with Rewards 3.0 partner activations to create a gamified, community-powered adventure—with BAT fueling the fun.
Players will join teams, solve clues, complete missions, and outlast rivals across multi-layered rounds that blend prediction mechanics, social strategy, and surprise twists (including undercover “moles”). The game unfolds across the Brave browser, Fanon’s platform, and social channels like X and Discord, immersing players in a uniquely Brave experience that weaves in themes of privacy, security, and digital defiance.
Top KOLs from across Web3 will also join the fray, rallying their communities and stirring up team rivalry. With high suspense, shifting alliances, and plenty of chaos, Brave Games is coming soon.
Get on the list now and Follow on X to get the alpha.
Brave and GolfN are putting the finishing touches on an exclusive merch capsule for the GolfN Pro Shop, featuring custom Brave golf towels, tees, and ball markers. This launch introduces new lifestyle-oriented utility for BAT, with items available for purchase using BAT, other cryptocurrencies, or credit cards. A dedicated banner in the Brave Merch Store will direct users directly to GolfN’s storefront.
This drop marks the next step in a partnership that links on-chain rewards with off-chain adventures on the fairway. Teasers of the upcoming merch can be found below.
In June, GolfN CEO Jared Phillips joined episode 79 of The Brave Technologist to discuss how AI and crypto are transforming the future of golf.
Since joining the Rewards 3.0 Partner Program in March, GuanoCoin’s BAT Cave has grown to over 250,000 BAT locked—an 11% increase since last month—signaling rising community engagement and long-term confidence in the BAT ecosystem. By locking BAT in the Cave, holders help reduce circulating supply and strengthen BAT’s utility on Solana, all while earning GUANO rewards.
In July, GuanoCoin partnered with Bandit to launch a new Web3 quest for BAT holders on Solana. The first 1,000 participants to complete simple tasks, such as joining GuanoCoin Telegram community or engaging on social, will be entered to win a share of 5 million GUANO. The quest is live until August 17 at quest.guanocoin.com. GuanoCoin also established a BAT/SOL liquidity pool on Meteora with nearly 30,000 BAT and 30 SOL locked. The pool has generated 1,500 BAT and 1.5 SOL in fees to date, which have been reinvested to deepen liquidity and support the BAT ecosystem on Solana. Most recently, GuanoCoin was verified on CoinGecko, boosting its visibility and paving the way for GUANO to appear as a recognized asset in the Brave Wallet.
Born from the BAT Community, GuanoCoin continues to pioneer creative, community-first ways to engage with BAT on-chain. Follow @GuanoCoin to stay up to date on new quests and experiments emerging from the Cave.
Brave is proud to sponsor Moonwalk for Water, a series of global charity games in support of #TeamWater, a movement led by creators like MrBeast (a verified Brave Creator with over 417M YouTube subscribers), Mark Rober (former NASA engineer and science content creator with nearly 70M subscribers) and hundreds of other top creators across digital platforms.
Running throughout August on the Moonwalk Fitness app, Moonwalk for Water features weekly step challenges to raise funds for WaterAid, a nonprofit dedicated to providing clean drinking water to underserved communities worldwide. Brave is contributing 12,500 BAT on Solana to support the initiative. Half of all donations, including Brave’s, go directly to WaterAid, while the other half powers in-app prize pools that incentivize daily movement and friendly competition.
Additionally, participants can join sponsored charity games by making a $10 nonrefundable microdonation, 100% of which goes to WaterAid, transforming each step into an act of solidarity with the millions who walk long distances every day to access clean water.
Brave has also joined Moonwalk’s new Communities feature, giving fans a dedicated space to join invite-only games, share updates, and compete in group challenges for BAT prize pools. Download Moonwalk Fitness on iOS or Android and search “Brave,” or use our invite link to join.
Brave is teaming up with STEPN for the GMT Pay Raffle, a campaign already underway where users can collect tickets by engaging in STEPN’s GMT Pay ecosystem. The raffle is currently scheduled to conclude in September, with Brave slated to join the campaign shortly, potentially extending the timeline to give more users a chance to participate.
Brave will also sponsor bonus BAT and BAT NFT prizes, introducing more ways for participants to earn and explore utility with Basic Attention Token. Raffle winners will also have the chance to earn GMT Pay-branded sneakers and other collectible NFT rewards.
Stay tuned for more details coming soon. Follow @AttentionToken and @Stepnofficial on X to be the first to know when the raffle goes live.
On July 1, Brave and Ubisoft co-hosted Masters of pETHanque, a satellite event at EthCC in Cannes, France. The tournament welcomed over 150 players and more than 350 visitors throughout the day, offering a hands-on experience to promote the upcoming Brave-themed avatar skin in Captain Laserhawk: The G.A.M.E, a narrative-driven adventure where players shape the story in a dystopian world. (View photos from the event here.)
The upcoming Brave avatar skin embodies digital defiance, created for players who challenge the status quo and value agency both in-game and online. The collectible skin will be available to mint with BAT in the coming months.
Captain Laserhawk continues to gain momentum, with 10K early access players, 3K weekly active users, and added visibility as a Netflix original animated series. Combined with Ubisoft’s 134 million global players and 26.4 million social followers, this partnership introduces Brave to an expansive new audience of gamers around the world.
Adoption of the new .brave on-chain top-level domain, launched in May with Unstoppable Domains, continues to grow, with over 8,500 domains minted to date. Each .brave domain represents a piece of digital identity that lives fully on-chain.
.brave domains enable human-readable crypto transactions via the Brave Wallet, censorship-resistant websites hosted on IPFS and accessible directly in the Brave browser without extensions, and more.
Fans can still claim theirs at get.unstoppabledomains.com/brave, using BAT, other cryptocurrencies, or a credit card.
Native resolution support for .brave domains will launch in the Brave browser and Brave Wallet with version 1.81, targeted for early August.
In June, Zcash Media released a new educational video, “Is This Zcash’s Biggest Upgrade? (Zcash in Brave Browser),” highlighting the impact of Brave’s integration of shielded Zcash transactions. Produced as part of Zcash Media’s collaboration with Brave and the Rewards 3.0 Partner Program, the video underscores our shared mission to protect user privacy and drive adoption of privacy-preserving technologies.
The video explores:
As of April (v1.77 on desktop), users can send, receive, and buy shielded ZEC directly in Brave Wallet, thanks to our continued partnership with the Electric Coin Co. (ECC) and Filecoin Foundation, first announced at Mainnet 2023.
Web3 builders and projects can join the Rewards 3.0 Partner Program to gain access to a highly engaged, privacy-conscious user base, and help shape the next wave of utility for BAT. Get in touch to learn more.
Stay tuned for more partner announcements and ways to engage with BAT.
Brave is a driving force leading the way for Web3 adoption, directly supporting Web3 into the broader Web through its privacy browser, independent search engine, and browser-native, multi-chain crypto wallet. Brave currently has over 91 million monthly active users. Learn more at brave.com and basicattentiontoken.org.
This month, we're sharing progress updates from our existing cohort of partners, highlighting how they're leveraging BAT to power new experiences across decentralized identity, DeFi, fitness, gaming, the metaverse, sports, and more.
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Brave's Rewards 3.0 Partner Program is picking up speed. Designed to expand BAT utility, the program gives partners premium exposure to Brave's 86M+ monthly active users.
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Brave's Rewards 3.0 Partner Program is off to a strong start adding a new slate of partners pushing the boundaries of Web3 media, usability, and engagement.
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