This note shares new data on publisher revenue impact from switching off 3rd party ad tracking.
Following a court decision on Friday, it is now highly likely that California will introduce legislation that curtails adtech tracking.
Procter & Gamble invited Dr Johnny Ryan of Brave to give a (remote) keynote about how advertisers should adapt to the privacy-first future.
Senior representatives of advertisers, publishers, and intermediaries discuss two years of the the GDPR in a discussion hosted by Brave.
New data from Brave reveals that European governments have not equipped their national authorities to enforce the GDPR. Brave has called on the European Commission to launch an infringement procedure against 27 European governments.
Brave has filed a GDPR complaint v Google for infringing the GDPR “purpose limitation” principle. Enforcement would be tantamount to a functional separation of Google’s business.
Brave’s submission to the UK Competition & Markets Authority shows how to fix the RTB market and end Google’s advertising monopoly.
Brave uncovers widespread surveillance of UK citizens by private companies embedded on UK council websites
Brave has uncovered widespread surveillance of UK citizens by private companies embedded on UK council websites. “Surveillance on UK council websites”, a new report from Brave, reveals the extent of private companies’ surveillance of UK citizens when they seek help for addiction, disability, and poverty from their local government authorities.
This note highlights the inadequacies of Google and IAB proposals to reform RTB, and rebuts the argument for inaction.
The ICO has today announced that it will be taking no substantive action to fix “RTB”, the largest data breach ever recorded in the UK. Regulatory ambivalence cannot continue. We are considering all options to put an end to the systemic breach, including direct challenges to the controllers and judicial oversight of the ICO.