What You Do Online Is Your Business, Not Ours

Remember that time you searched for blenders on your phone, then saw an ad for one while scrolling through YouTube on your laptop right after? It’s no coincidence: Google is deliberately following you. Every site you visit, every password you enter,1 2 every video you download,3 and every purchase you make can be stored and shared by your browser without your knowledge or consent…so that advertisers, corporations, and other nosy nellies can make billions in annual profits.4 Together with Facebook and Amazon, Google sweeps in over two-thirds of all digital ad dollars by monitoring your online behavior to generate sales.5 6

The Brave browser is built to protect you from this exploitative surveillance economy. Unlike Google Chrome, which individually identifies and tracks users while they browse, Brave ensures that your data remains private and on your device.7 8 And whereas Google Chrome hoards your browsing history,9 10 Brave never has and never will save your private information.11 No offense, but we don’t want to know you that well.

Brave never has and never will save your private information.

Protect Your Digital Footprint

Whenever you browse with Chrome, Google and other tech giants are invited to monetize your personal data by following you around as you browse.12 These third parties use trackers: tools that can monitor your location, demographics, purchase history…even the movement of your mouse13 Trackers are integral to Google’s business model. In fact, the top five most common tracking tools are all Google-owned.14

Brave blocks trackers by default, so that you can browse freely and anonymously. From foiling attempts to record your online activity to preventing the installation of malware on your computer, Brave’s built-in blocking tool, Brave Shields, works overtime to stop online stalkers in their tracks. It not only makes your browser and your browsing activity harder to recognize, it automatically upgrades you to the most secure connection available every time you visit a new website.15

brave logo vs chrome logo

Privacy by default

Cross-site Trackers

  • Blocked by default Brave logo
  • A few blocked by default Chrome logo
  • No protection

Invasive ads

  • Blocked by default Brave logo
  • A few blocked by default Chrome logo
  • No protection

Secure connections (HTTPS)

  • Blocked by default Brave logo
  • A few blocked by default
  • No protection Chrome logo

Malware & Phishing

  • Blocked by default Brave logo
  • A few blocked by default Chrome logo
  • No protection

Browsing, Uninterrupted

Using trackers, invasive ads collect your personal information to pressure you into making a purchase.16 Google Chrome allows for autoplay videos, huge banner ads, and other distractions to interfere with your Internet surfing experience.17 18 What’s worse, Google can continue to collect your data even if you explicitly ask them not to.19 20

Chrome requires you to download apps and manually adjust your settings to stay protected. Brave blocks creepy ads automatically,21 so the responsibility of installing and managing ad blockers doesn’t rest on you. Keep ads hidden or opt-in to view privacy-respecting Brave Ads and earn rewards. Every ad that you’re served in Brave is pre-approved by our team and tracker-free, so you never have to worry about being followed. Your personal information never leaves the Brave browser.

Privacy Made Easy

Right out of the box, Brave offers more privacy protections than any other web browser. But if you want even more robust privacy protections, we’ve got you covered there too. While Google Chrome’s incognito mode offers some additional privacy over its standard mode, it’s anything but private. ‘Incognito mode’ doesn’t necessarily hide your browsing activity or your location, meaning that this information can be shared with websites, your Internet provider, and even your employer.22 23 24 It doesn’t even stop third-party trackers from spying on you.

Brave, on the other hand, gives you the option to open a Private Window with Tor, which keeps your location and search history hidden from everyone, including us.25

Brave respects your right to privacy and fights to protect it by blocking the bad actors who stand to profit from stealing and stockpiling your personal information.26

Because what you do online is your business, not ours. Join us in building a safer Internet and Download Brave today.


  1. https://thehackernews.com/2016/07/hacking-smartwatch-atm.html ↩︎

  2. https://money.cnn.com/2015/11/12/technology/instaagent-instagram/index.html A recent study from Binghamton University also suggests your smartwatch or fitness tracker is not as secure as you think – and it could be used to steal your ATM PIN code. ↩︎

  3. https://www.google.com/chrome/privacy/ A record of what you downloaded from websites. ↩︎

  4. https://gvwire.com/2020/06/23/how-much-is-our-personal-data-worth/ The CCPA aims to protect over $12 billion worth of personal information annually. ↩︎

  5. https://www.cnbc.com/2018/06/04/facebook-reportedly-gave-personal-data-to-60-companies-including-apple-amazon-and-samsung.html Facebook had formed at least 60 data-sharing partnerships with device makers including Apple, Amazon, Microsoft and Samsung over the last 10 years. Without explicit consent, these deals granted device makers access to a Facebook user’s relationship status, political leaning, education history, religion and upcoming events, the Times reported. ↩︎

  6. https://marketingland.com/almost-70-of-digital-ad-spending-going-to-google-facebook-amazon-says-analyst-firm-262565 Google, Facebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad dollars spent according to eMarketer. More than two-thirds of all digital spending. The three companies are collecting 68.1% of digital ad spending says the firm’s latest estimates. ↩︎

  7. https://www.pcmag.com/how-to/how-to-clear-your-cache-on-any-browser Chrome doesn’t give you the option to not collect your browser history, but earlier this summer, Google announced it would let people request that Google delete Location History and Web & App Activity every three months or every 18 months. ↩︎

  8. https://protonmail.com/blog/best-browser-for-privacy/ However, unlike Chrome, Brave does not collect any data about your online activity. Your data remains private and on your device. ↩︎

  9. https://www.pcmag.com/how-to/how-to-clear-your-cache-on-any-browser Chrome doesn’t give you the option to not collect your browser history, but earlier this summer, Google announced it would let people request that Google delete Location History and Web & App Activity every three months or every 18 months. ↩︎

  10. https://www.theverge.com/2018/10/24/18017832/google-search-privacy-changes-2018 Google stores a record of everything you search for on Google.com if you’re logged into your Google Account. You can clear your local browser history, but that won’t clear what’s stored on Google’s servers. ↩︎

  11. https://www.computerworld.com/article/3292619/the-brave-browser-basics-what-it-does-how-it-differs-from-rivals.html The web browser from Brave Software relies on an unusual business… sworn that it does not, and will not, store any user data on its servers. ↩︎

  12. https://www.eff.org/deeplinks/2020/03/google-says-it-doesnt-sell-your-data-heres-how-company-shares-monetizes-and Google monetizes what it observes about people in two major ways: It uses data to build individual profiles with demographics and interests, then lets advertisers target groups of people based on those traits. It shares data with advertisers directly and asks them to bid on individual ads ↩︎

  13. Types of web trackers…Cookies,…Super Cookies,…Embedded scripts,…Fingerprinters ↩︎

  14. https://www.technologyreview.com/2016/05/18/160139/largest-study-of-online-tracking-proves-google-really-is-watching-us-all/ That’s one lesson from the largest study yet of the technology that tracks people’s movements around the Web. When Princeton researchers logged the use of tracking code on the Internet’s million most popular websites, Google code was found on a majority of them. Google Analytics, a product used to log visitors to websites that integrates with the company’s ad-targeting systems, was found on almost 70 percent of sites. DoubleClick, a dedicated ad-serving system from Google, was found on close to 50 percent of sites. The top five most common tracking tools were all Google-owned. ↩︎

  15. https://brave.com/features/ Whenever possible using the HTTPS Everywhere list, Brave automatically upgrades to HTTPS for secure, encrypted communications when an ordinary browser would use an insecure connection. ↩︎

  16. https://www.nytimes.com/2018/08/15/technology/personaltech/stop-targeted-stalker-ads.html ↩︎

  17. https://www.betterads.org/standards/ ↩︎

  18. https://blog.chromium.org/2018/02/how-chromes-ad-filtering-works.html ↩︎

  19. https://www.washingtonpost.com/technology/2019/06/27/help-desk-how-fight-spies-your-chrome-browser/ There is one Chrome setting that privacy advocates disagree on: sending a “Do Not Track” request with your browsing traffic. Once upon a time, this was a good idea — but the industry hasn’t taken action on it, and now some data companies actually use it as one more way to track people. The argument for turning it on: You’re telling sites you specifically do not consent to them tracking you. ↩︎

  20. https://helpdeskgeek.com/how-to/how-to-stop-personalized-ads-and-search-results-in-google-and-facebook/ Unfortunately, there isn’t really a way to stop Google from gathering data on what you search… ↩︎

  21. https://ads-blocker.com/brave/ Brave is currently the only browser that works by default as an ad blocker and helps avoiding annoying commercials, strange followers, ugly banners and skips video commercials on the Internet! How awesome is that? ↩︎

  22. https://support.google.com/chrome/answer/7440301?co=GENIE.Platform%3DAndroid&hl=en Incognito mode stops Chrome from saving your browsing activity to your local history. Your activity, like your location, might still be visible to: Websites you visit, including the ads and resources used on those sites Websites you sign in to Your employer, school, or whoever runs the network you’re using Your internet service provider Search engines Search engines may show search suggestions based on your location or activity in your current Incognito browsing session. ↩︎

  23. https://www.mentalfloss.com/article/541658/why-browsing-incognito-mode-isnt-private-you-think Your internet service provider (ISP) can see your activity. If you’re logged into your company or school’s Wi-Fi, your boss or school administrators can still see what you’re doing on that network. ↩︎

  24. https://nordvpn.com/blog/incognito-mode-not-as-private-as-you-think/ Your private browsing mode only blocks your own device from recording your traffic. You can still be tracked with your IP address (we have a tool that shows you what your IP address reveals about you). Your browsing data can still be collected by your ISP, your employer, and any other third party that can track your IP address. ↩︎

  25. https://www.fastcompany.com/90321235/i-protected-my-privacy-by-ditching-chrome-for-brave-and-so-should-you … forwards your request to its final destination. This makes it virtually impossible for the website you are accessing to know that the request came from your computer. ↩︎

  26. https://cxl.com/blog/online-manipulation-all-the-ways-youre-currently-being-deceived/ As the SEO Doctor pointed out, even Google isn’t always so righteous in their practices. He gave two examples of their (possible) dark pattern of disguising ads. ↩︎

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