Brave Ads Platform

Ad formats

An ad for every moment

Launching a new product? Want to drive more readers to your website? Want to appear in high-intent moments? Brave's suite of ad products fit every stage of the funnel.

Search ads New tab takeovers Newsfeed ads Notification ads

Search ads

Drive direct response or build brand awareness via keyword targeting that respects user privacy.

Brave Search is the fastest-growing search engine since Bing, with over 8.5 billion annualized searches. Redefine your search marketing campaigns with Search ads: privacy-preserving, text-based ads that appear at the top of a user’s search engine results page (SERP).

Ad requirements

Ad copy

  • Headline: 30 characters
  • Description: 90 characters

Click-through URL

  • No redirects/URL shortening

Available targeting

Keyword: List all terms or phrases that a customer might use to describe your products or services

Geo: Country level or global (some restrictions apply)

Pricing

Please contact our sales team to inquire about pricing & availability

Best practices

  • Add context to your headline for clarity, e.g.“Masterclass. Learn from the best."
  • Use unique landing pages such as “advertiser.com/brave” to make measurement easier
  • Use multiple versions of ad creative for testing
  • Use a specific call to action: “Learn More,” “Try Now,” “Buy Now,” “Sign Up,” etc.
  • Vary copy to appeal to different audiences or product features
  • No click-bait headlines
  • No claims of high returns on investments (APY/APR)
  • No all-uppercase lettering
  • No profanity, nudity, violence, or illicit substances
  • No redirect URLS (ads must direct to your owned domain or social media)
Get started

New tab takeover

Brave has more than 70 million users. Hundreds of thousands more download every day. And every time they open a tab is a chance for your brand to be seen.

New tab takeovers are like a digital billboard: Big. Eye catching. And effective. They reach large audiences in a short time, and drive real product & brand awareness.

New tab takeovers appear in rotation with Brave background images (one ad for every three new tabs opened). They’re full-screen, 100% share-of-voice, and include a clickable CTA. Space is available as a full takeover or a 50/50 split rotation with another advertiser.

Ad requirements

Two or three background images

  • 2560 (wide) x 1440 (high), JPEG format only
  • Distinctly different visuals to ensure new-tabs don’t become monotonous
  • Place the main focal point of the background around x:935 y:680 to prevent obstruction by new tab widgets (clock, cards, favorites, etc.)
  • Background images will be cropped for mobile based on main focal range above

Logo canvas

  • 512 x 512, transparent PNG only
  • Will be used for all background images
  • Consists of a brand logo, ad copy, and optional CTA (illustration)
  • White text/logos are preferred but color will be accepted pending approval
  • Minimum 38pt text can be used to ensure legibility on smaller devices

Click-through URL

  • No redirects/URL shortening
  • Will be used for all background images

Available targeting

Geo: Country level or global

Pricing

  • New tab takeovers are sold on a flat rate based on the country or countries selected
  • Contact our sales team to inquire about pricing & availability

Best practices

Get started

Newsfeed ads

Brave News is a private, customizable news feed that appears in every new tab page of the Brave browser. This news feed can be supplemented with display ads that build awareness of new products or services.

Build consideration for products or services through content-adjacent ads in Brave News, a private news reader in every Brave Browser. Display ads combine images and text to fit naturally among articles in the feed, and are best used to drive traffic to content-rich pages.

Newsfeed ads units are engineered for viewability and offer 100% share of voice; your brand’s ad will be placed in an explicit sequence and will not compete with others for attention. Ad events are only reported when ads are 100% in view; brands do not pay for impressions that are not viewed.

Ad requirements

Image

  • 900w x 750h (JPEG or PNG)

Text

  • Title: 90 characters maximum
  • Call to action (CTA): 15 characters maximum
  • Brand name: 30 characters maximum

Click-through URL

  • No redirects/URL shortening

Available targeting

Device Type: MacOS, Windows, Linux, Android, iOS

Geo: Country level or global

*Note: currently available only to browsers with English and Japanese language settings.

Pricing

  • CPM
  • $10K minimum spend on managed service campaigns

Best practices

  • Use multiple versions of ad creative for testing
  • Use engaging imagery such as products, or demonstrative illustrations
  • Use a specific call to action: “Learn More,” “Try Now,” “Buy Now,” “Sign Up,” etc.
  • Limit text in images, some text is fine
  • No click-bait headlines
  • No claims of high returns on investments (APY/APR)
  • No all-uppercase lettering
  • No profanity, nudity, violence, or illicit substances
Get started

Notification ads

With Brave Rewards, users can earn BAT for viewing ads in the Brave browser. While New tab takeovers and News ads appear to all users, notification ads appear only to those who've opted in to seeing them. This makes notification ads the surface that reaches the most discerning—and engaged—audience.

Notification ads feature a title and short CTA; clicks drive users to the advertiser’s desired landing page. Ads are served over content at the browser level, not on web pages, within videos, or any of the more obtrusive practices of traditional display ads.

This unit is an ideal addition for advertisers looking to add engagement, quality site traffic, or acquisition drivers to paid marketing campaigns.

Ad requirements

Ad copy

  • Title: 30 character limit, must include brand name

  • Body: 60 character limit, for key messaging/value proposition/call to action

Click-through URL

  • No redirects/URL shortening

Available targeting

Device type: MacOS, Windows, Linux, Android, iOS

Geo: Country or state level (US Only)

Contextual segments: IAB standard

Custom segments: Talk to a sales representative to learn more

Pricing

  • CPM or CPC
  • $10K minimum spend on managed service campaigns

Best practices

  • Add context to your title for clarity, e.g.“Masterclass. Learn from the best."
  • Use unique landing pages such as “advertiser.com/brave” to make measurement easier
  • Use multiple versions of ad creative for testing
  • Use a specific call to action: “Learn More,” “Try Now,” “Buy Now,” “Sign Up,” etc.
  • Use emojis to help tell your brand’s story with fewer characters
  • Vary copy to appeal to different audiences or product features
  • Share wisdom, Brave users love to learn
  • No click-bait headlines
  • No claims of high returns on investments (APY/APR)
  • No all-uppercase lettering
  • No profanity, nudity, violence, or illicit substances
  • No redirect URLS (ads must direct to your owned domain or social media)

Ready to get started with your first campaign?

Get started

Contact the Brave Ads team