The Brave Marketer Podcast Kicks off Season 2 with Marketing Expert from Disney+
Marketers from top brands and agencies will share insights on the most pressing challenges in online advertising over the new 10-week season
Modern marketing changes fast, and great marketers need an edge. They need to be Brave.
The Brave Marketer podcast launched in Spring 2021 and gave listeners a backstage view of how experienced marketers were responding to the issues facing the rapidly changing advertising industry. Season 1 consisted of 10 episodes, featuring industry influencers such as Sarah Stringer, EVP, Head of US Media Partnerships at dentsu international, Cammie Dunaway, Chief Marketing Officer at Duolingo, and Kevin Rose (True Ventures), amongst others.
Our first season was a huge success resulting in:
- Ranking in the top 5-10% of all podcasts based on downloads per week
- 86% of listeners converting into subscribers, indicating high content value
- A global reach with listeners in 114 countries
The standout themes from Season 1 were:
- The impact of Big Tech on consumer privacy and user consent
- How advertisers are preparing for a cookieless future
- Navigating crypto (everything from taxes to marketing strategies)
Today, we’re launching the first episode of Season 2 of The Brave Marketer podcast, featuring an interview with Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney+ who discusses how they exponentially surpassed growth targets, and why “killing the hypothesis” led to massive product adoption. The season will then feature 10 episodes with marketers from IPG, Beach Body, Atlassian and more.
You can listen to the trailer for Season 2 below.
The Brave Marketer podcast is hosted by Donny Dvorin, Head of Sales at Brave Software. Every Monday, you’ll hear guests from top brands and agencies share the strategies and tactics behind their brave marketing moments, and discuss how they’re shaping today’s most influential brands. If you’re an agency, brand marketer, or entrepreneur challenged by the changes in ethical advertising, privacy, crypto marketing, brand safety, and a future without 3rd party cookies, The Brave Marketer podcast is for you!
Continue reading for news on ad blocking, features, performance, privacy and Basic Attention Token related announcements.
This note analyses additional granular data from Dutch publisher NPO, and presents lessons for the publishing industry about privacy and revenue based on six months of data from a publishing group that removed 3rd party tracking.
This note shares new data on publisher revenue impact from switching off 3rd party ad tracking.
Following a court decision on Friday, it is now highly likely that California will introduce legislation that curtails adtech tracking.