Brave at Mobile World Congress #MWC19

by BraveMar 7, 2019Announcements, Community, Press

Last week, Brave attended Mobile World Congress in Barcelona and unveiled its experiential booth to explain how it’s reinventing online advertising with its global ad platform built on privacy. Check out Brendan Eich’s showfloor interview with Mobile World Live for more details, or the Brave white paper shared at the event. For a virtual visit of our booth, be sure to watch this video.

On Tuesday, February 26th, we announced a partnership with TAP Network, the first advertising and data network that connects brands to reward consumers directly using blockchain. In the next few months, this partnership will enable Brave browser users to redeem their earned Basic Attention Tokens (BAT) for real-world rewards offered by over 250,000 top brand partners in the TAP Network. Brave users will be able to choose from hotel stays, restaurant vouchers, entertainment experiences, or gift cards, and will be able to donate BAT to various charities. In turn, brand advertisers through the TAP Network will have the opportunity to reach a guaranteed engaged audience that has opted-in to viewing advertisements in the Brave browser. You can read more about this in AdWeek.

On Wednesday, we shared new research that shows that Brave on Android consumes 40% less battery than other leading browsers. These significant savings mean that Brave users can expect up to two and a half extra hours of browsing per battery charge. More details are available on our site and in this Cnet article. Greenspector, which provides tools for application efficiency and measures energy and resource consumption for mobile apps, shared their recent research at MWC that ranks Brave as the least energy-hungry browser for smartphones. We also previewed Brave Rewards on Brave for Android in the booth that day, so stay tuned for more details.

We hosted a networking event on Wednesday evening in the booth alongside our partners. Uphold, Qwant, TAP Network, and Tresorit were present on our stand all week and held demos of their integration with Brave. Guests were treated to cocktails prepared by a mixologist, appetizers, and the famous Brave beanie!

Privacy and security were a focus of many of the booths this year. In addition to the partners in our booth that share our vision for better privacy and security, a surprising amount of companies and startups approached us to share their mission, products, and progress, and to explore potential partnerships with Brave. The team also had numerous meetings with leading advertisers eager to test and place spend in our private ad platform. We’re excited to see that brands have an interest in the potential to reconnect with consumers through a new, rewarding ad experience that protects privacy and delivers brand safety.

BAT Roadmap 2.0: Update 1

At Brave, we want to make crypto usable and defi accessible for everyone, and towards that end we are excited to share the progress we have made since we published the BAT Roadmap 2.0 in February 2021.

Brave Today now lets users add RSS feeds to customize their favorite content

Brave Today, the privacy-preserving news reader integrated into the Brave browser, now features RSS feeds for users. This option is available today with Brave’s iOS app update (v1.24), and coming soon to the Brave desktop browser.

Brave and Gala Games Unveil Their Second Physical NFT Collectible

During a recent livestream AMA broadcast, Brave and Gala Games revealed a second upcoming collectible NFT collaboration: the Brave x Gala Games Farm Bot Pickaxe Physical NFT, coming exclusively to the Brave Swag Store on April 1st, 2021.

Announcing The Brave Marketer Podcast

With topics like ethical advertising + privacy, this podcast provides views from marketers who are rising to the challenge.

Brave (BAT) Joins the BSC Ecosystem To Accelerate DeFi Adoption

Basic Attention Token (BAT) is now also available on Binance Smart Chain (BSC) as wrapped BAT. BAT holders can use numerous bridges that connect Ethereum and Binance Smart Chain to participate in the DeFi ecosystem on BSC.

Brave Sponsors Upcoming Tournament in Gala Games’ Agricultural Simulation Game, Town Star, With $5000 in BAT

Brave and Gala Games are teaming up again, this time to bring fans the first-ever BAT Tournament in Gala Games’ Town Star, the blockchain-based agricultural simulation game from one of the founders of Zynga and some of the creative minds behind FarmVille and Words With Friends.