Procter & Gamble invited Dr Johnny Ryan of Brave to give a (remote) keynote address about how advertisers should adapt to the privacy-first future.
The presentation covers the problems with conventional advertising technology, risks to brands and media sustainability, and sets out several alternative models. See the video here.
For reasons made clear in this keynote presentation, the largest advertisers in the world are increasingly serious about grappling with privacy. The new World Federation of Advertisers data ethics principles, drafted by Jamie Barnard of Unilever, are a sign of things to come.
