Announcing The Brave Marketer Podcast
A New Podcast about the Most Pressing Challenges in Online Advertising
Every great marketer has been faced with this moment: an opportunity to exhibit bravery in the midst of uncertainty, or to take a risk on something they truly believed in.
We wanted to hear from the marketers who said yes to the challenge. With Brave’s unique insights on online privacy and advertising in a cookieless world, we set out on a journey to explore what influential marketers at top brands and agencies are doing to respond to the most pressing challenges facing the industry today.
Our 10 episode season will cover various topics, including:
- Ethical advertising
- Consumer privacy
- Changing consumer needs
- Increasing expectations
Listen to our trailer here!
Here’s what we have in store for our first few episodes:
- Scoring Your Brand Values Against Your Ad Dollars: Listen to Israel Mirsky, Executive Director, Global Technology and Emerging Platforms at OMD share his latest endeavor: The Brand Decision Framework. Listen Now.
- Betting on Your Brand With a Super Bowl Ad: Listen to Duncan Bird, VP of Brand Marketing & Digital at Fiverr, discuss the major ad spend Fiverr invested in during the 2021 Super Bowl for their ‘It Starts Here’ campaign. Airing April 5.
- The Future of Advertising is Cookieless: Listen to John Marshall, Head of NA Digital Activation at HP, who discusses the death of the 3rd party cookie. Airing April 12.
Subscribe to The Brave Marketer podcast on your favorite player here and stay tuned for weekly episodes airing every Monday!
Continue reading for news on ad blocking, features, performance, privacy and Basic Attention Token related announcements.
This note analyses additional granular data from Dutch publisher NPO, and presents lessons for the publishing industry about privacy and revenue based on six months of data from a publishing group that removed 3rd party tracking.
This note shares new data on publisher revenue impact from switching off 3rd party ad tracking.
Following a court decision on Friday, it is now highly likely that California will introduce legislation that curtails adtech tracking.