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Season 6 | Episode 11

Grassroot Marketing Strategies That Scale

Hugo Feiler, Co-Founder and CEO of Minima, shares how they’ve been partnering with their community to stress test their technology, and amplify their brand message through token based gamification. He also shares the role that creators will play in the adoption of Web3, and in educating the masses.

Show Notes

In this episode of The Brave Marketer Podcast, we discuss:

  • Empowering their community with marketing materials and resources to attract new users
  • How to evaluate grassroot marketing strategies such as sponsoring podcasts and events
  • The creative meme competitions they’re running with their community as a growth marketing tactic
  • Why a mobile native blockchain is so important for Web 3.0.

Guest List

The amazing cast and crew:

  • Hugo Feiler - Co-Founder and CEO

    Hugo Feiler is the Co-Founder and CEO of Minima - the world’s only mobile native blockchain. Prior to launching Minima, Hugo spent two decades in marketing communications. He was Co-Founder of London based creative agency Alpha Century, Managing Director at Grey London creating global campaigns for brands including Vodafone, Toshiba and Sony Electronics.  He also served as General Manager of marcomms at Sony Europe for its computer and audio divisions.

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About the Show

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.


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