Brave Passes 25 Million Monthly Active Users
Other key milestones include 8 million Daily Active Users
and 1 million Verified Creators
Over the past year, we have more than doubled the number of our users, going from 11.6 to 25.4 million monthly active users, and from 3.8 to 8.6 million daily active users. We passed 20 million MAU just this past November, and we’re looking forward to more amazing growth in 2021 as more and more users seek privacy-by-default browsing to protect their daily Web usage.
We also recently passed the 1 million mark for our Verified Creators, underlining that the Brave ecosystem is growing for all our participants: users, creators, and advertisers.
Brave users have rewarded their favorite publishers and creators by contributing 26 million Basic Attention Tokens (BAT) to them. Brave users can support websites, or creators on YouTube, Twitch, Twitter, GitHub and more, by activating Brave Rewards and its integrated Brave wallet on both desktop and mobile. This feature allows users to send BAT as tips for great content, either directly as they browse or by defaulting to recurring monthly Auto-Contribute payments. Brave users earn BAT by opting in to view privacy-preserving Brave Ads (70% of ad revenue share).
BAT utility has also grown with the support of over 12 million wallets and 4.3 million monthly transacting BAT users.
Brave continues to prove that private-protecting ads that reward attention with BAT are not only possible, but in demand. Brave Ads revenue has grown 28x over the past 16 months. Brave Ads campaigns are now supported in nearly 200 countries with over 2 billion ad confirmation events to date. There have been over 2800 campaigns from over 465 advertisers, from brands such as Verizon, The Home Depot, The New York Times, Progressive Insurance, Newegg, Chipotle, Chess.com, Privacy.com, PayPal/Honey, Ledger, Amazon, Harry’s Razors, CBS, KIND snacks, Logitech, Lenovo, Grubhub, Belkin, Quickbooks, and Evernote. The average CTR (click-through rate) for a Brave Ads campaign is 9%, well above the industry average of just 2%, with many brands observing even higher engagement.
“25 million people have made the switch to Brave in order to protect their privacy and to regain control of their browsing experience. Users are realizing that a new way to browse the Web is just one click away with a seamless Brave download, and that they can opt out of the surveillance economy and instead get rewarded for browsing,” said Brendan Eich, CEO and co-founder of Brave. “As the global privacy movement swells in 2021 and as less users trust Big Tech, we look forward to bringing more innovative privacy-protecting tools to our users, and to reforming invasive Web tracking practices.”
The Brave open source browser fundamentally shifts how users, publishers, and advertisers interact online by giving users a private, safer, and 3-6x faster browsing experience, while funding the Web through a new attention-based platform of privacy-preserving advertisements and rewards. Brave is available for download for Windows, macOS, Linux, Android, and iOS, in 80 languages. To download for free, visit brave.com/download, Google Play or the App Store.
Continue reading for news on ad blocking, features, performance, privacy and Basic Attention Token related announcements.
New Study by MAGNA & Brave Shows That Consumers Are More Likely to Support Brands in Ad Environments Where They Have Control
Study finds that three in four people find privacy protected ads and the option to control the number of ads they see daily appealing.
This is the eighth in an ongoing, regular series of blog posts, describing new privacy-related features in Brave. Written by Peter Snyder, Director of Privacy.
At Brave, we want to make crypto usable and DeFi accessible for everyone, and towards these ends, we are excited to share the second update since we published the BAT Roadmap 2.0 in February 2021.
Today, we’re launching the first episode of Season 2 of The Brave Marketer podcast, featuring an interview with Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney+ who discusses how they exponentially surpassed growth targets, and why “killing the hypothesis” led to massive product adoption.
Brave Search beta now available in Brave browser, offering users the first independent privacy search/browser alternative to big tech
Starting today, users have a new independent option for search which gives them unmatched privacy. Brave Search is built on top of a completely independent index, and doesn’t track users, their searches, or their clicks.
We propose a new privacy-first framework to solve recommendation by integrating federated learning with differential privacy. This work on private federated recommendation is only one example of how we intend to leverage federated learning with privacy on the Brave browser in the future.