Brave Passes 20 Million Monthly Active Users and 7 Million Daily Active Users
Brave now has nearly 1 million Verified Creators,
and delivered over 2,000 ad campaigns in nearly 200 countries
November marks one year since we launched Brave 1.0, the most private, safest, and fastest (3-6x) browser. Over the past year, we’ve seen amazing growth on multiple fronts and we’re happy to celebrate Brave 1.0’s first anniversary by announcing that we officially passed 20 million monthly active users (20.5), up from 8.7 million this time last year. This represents a 2.3x increase in one year.
Brave also passed 7 million daily active users, up from 3 million this time last year, showing a 2.3x increase in DAU over the year. Over the past year, Brave received numerous positive reviews and is now the #1 rated browser in Google Play. Since our iOS browser became a default option on Apple devices with iOS 14 this past September, our iOS daily active users have grown by 34%.
“Users are fed up with surveillance capitalism, and 20 million people have switched to Brave for an entirely new Web ecosystem with an opt-in ad economy that puts them back in control of their browsing experience,” said Brendan Eich, CEO and co-founder of Brave. “The global privacy movement is gaining traction, and this milestone is just one more step in our journey to make privacy-by-default a standard for all Web users.”
Brave’s growth is also apparent throughout its ecosystem:
- Verified creators: There are now nearly one million Verified creators and publishers (972,000 as of Nov. 2nd), up from 300,000 last year, showing a 3.2x increase in 12 months.
- Advertisers and advertising campaigns: Brave Ads campaigns are now supported in nearly 200 countries with over 2 billion ad confirmation events to date. There have been 2,215 campaigns from over 460 advertisers, from brands such as Verizon, The Home Depot, The New York Times, Progressive Insurance, Newegg, Chipotle, Chess.com, Privacy.com, PayPal/Honey, Ledger, Amazon, Harry’s Razors, CBS, KIND snacks, Logitech, Lenovo, Grubhub, Belkin, Quickbooks, and Evernote. The average CTR (click-through rate) for a Brave Ads campaign is 9%, well above the industry average of just 2%, but many brands are seeing even higher engagement.
- Amount of BAT donated to publishers and creators: Brave users have rewarded their favorite publishers and creators by contributing 26 million BAT to them. Brave users can support websites, or creators on YouTube, Twitch, Twitter, GitHub and more, by activating Brave Rewards and its integrated Brave wallet on both desktop and mobile. This feature allows users to send BAT as tips for great content, either directly as they browse or by defaulting to recurring monthly payments. Brave users earn BAT by opting in to view privacy-preserving Brave Ads (70% of ad revenue share).
- Partnerships: Over the past year, Brave has partnered with Binance, Gemini, Guardian VPN, bitFlyer, NYIAX, Splinterlands, TAP Network, Travala.com, and others to expand its product offerings and BAT utility. Brave also launched Global Privacy Control alongside The New York Times, The Washington Post, Financial Times, Automattic (WordPress.com & Tumblr), DuckDuckGo, Mozilla, Disconnect, Digital Content Next (DCN), Consumer Reports, the Electronic Frontier Foundation (EFF), and others.
- Community: Over the past year, the Brave community saw Reddit membership across r/BATProject and r/brave_browser nearly double, from 43,000 members to over 82,000. The community YouTube channel, which features the Weekly BAT Podcast, guest interviews, and other media content, grew to 6.3K subscribers—a 300% increase. Brave Community support forum went from 890,000 views per month to over 2,000,000, with over 40,000 new accounts created. Brave Help Center went from 250,000 monthly views to over 700,000.
The Brave open source browser fundamentally shifts how users, publishers, and advertisers interact online by giving users a private, safer, and 3-6x faster browsing experience, while funding the Web through a new attention-based platform of privacy-preserving advertisements and rewards. Brave is available for download for Windows, macOS, Linux, Android, and iOS, in 80 languages. To download for free, visit brave.com/download, Google Play or the App Store.
Continue reading for news on ad blocking, features, performance, privacy and Basic Attention Token related announcements.
Brave acquires search engine to offer the first private alternative to Google Search and Google Chrome on both mobile and desktop
Today Brave announced the acquisition of Tailcat, the open search engine developed by the team formerly responsible for the privacy search and browser products at Cliqz, a holding of Hubert Burda Media. Tailcat will become the foundation of Brave Search.
Brave and Splinterlands Announce Upcoming BAT Tournaments, Discounts When Using BAT for Land Purchases in Splinterlands, and Limited NFTs
In October of 2020, Brave announced a partnership with Splinterlands, the most popular blockchain game. Brave and Splinterlands both share a similar mission of rewarding users for their time and attention, as well as increasing their privacy on the Web.
Capitalizing on our user base and the success we have had with BAT adoption, we intend to make crypto and decentralized finance (DeFi) accessible and usable for everyone through the following efforts.
We are excited to introduce support for NFT purchases on the Brave Swag Store. The new implementation allows customers to purchase Non-Fungible Tokens (NFTs), such as limited-edition digital collectibles tokenized on the blockchain…
A month ago we announced an RFC&C for the THEMIS protocol which is meant to progressively decentralize the Brave/BAT Ads infrastructure, while providing users and advertisers with the ability to verify that the protocol is properly computing user rewards.
Over the past year, we have more than doubled the number of our users, going from 11.6 to 25.4 million monthly active users, and from 3.8 to 8.6 million daily active users.