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Season 5 | Episode 3
Favorability Focused Storytelling For Nestlé’s Locally Minded Audience
Liz Caselli-Mechael, Global Head of Digital & Content for Nestlé, discusses how she’s built her career around purpose-driven digital storytelling and engagement. She shares how to focus on favorability rather than driving sales, by integrating important values like sustainability, social responsibility, and climate action into Nestle’s brand strategy.
Brave pick of the week
This week's Brave Pick of the Week is AgeOfGods. Check out their website here.
Show Notes
In this episode of The Brave Technologist Podcast, we discuss:
- Measuring favourabilty and brand lift with specific target segments
- Being willing to fail forward and iterate quickly from audience signals when your messages turn out to be wrong
- Getting involved with nonprofits and local communities to use their brand as a force for good
- Ways to showcase “who is behind the logo” for Nestle’s many consumer facing brands and challenging internal perspectives of the brands
Guest List
The amazing cast and crew:
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Liz Caselli-Mechael - Global Head of Digital & Content for Nestlé
Liz Caselli-Mechael is the Global Head of Digital & Content for the Nestlé master brand and has built her career around purpose-driven digital storytelling and engagement. Her team leads in-house content and creative development for Nestlé digital channels and campaigns, crafts audience strategies for both consumers and KOLs, uses data and insights to craft and refine reputation messages, and supports local market teams in 50+ countries to develop their own digital capabilities.
About the Show
Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.
