[00:00:00] Donny: The world is waking up to the power of crypto. And we are seeing this with new NFT and token launches every day, all using blockchain technologies. We’re also seeing huge marketing spends by crypto exchanges and platforms. And so this season, we are speaking to the marketing leaders of those crypto companies hosted by brave software in me, Dani, Devon.

[00:00:27] You’re listening to a new episode of the brave marketer podcast. And this one features David Feinstein, head of partnerships at super rare labs. If you’re not familiar with super rare, they’re the premier digital art marketplace in the NFT world. And they often get compared to the new age Christie’s or Sotheby’s for the traditional art market.

[00:00:49] And what David does is he leads their partnerships team and works with top brands and agencies. To bring NFTs and crypto art to the masses through empowering the [00:01:00] artists and the collectors in the super rare community. I really think you’re going to like this episode because we get deep into NFTs, valuing digital art, like NFTs and how it compares to the economics of the traditional art world.

[00:01:12] How luxury products, designers, and brands kick in into the web three game via the Subaru marketplace. And with social media channels, you know, with Twitter, how they’ve driven most their business for them before we get into today’s episode, we have the brave pick of the week. So every episode we choose a brand that’s running the ad campaign with brave as our pick of the week.

[00:01:30] And today we’re choosing BTC. BTC media around sponsored images and push notifications to promote Bitcoin 2022 conference. That’s taking place in April and Miami brave users are crypto enthusiasts. So this was a clear cut audience for them to promote to, and they saw a lot of success. And with no further ado now for this week’s episode of the Brady

[00:01:55] David: marketer,

[00:01:55] Donny: [00:02:00] David welcome to the brave marketer podcast. How are you today?

[00:02:07] David: I’m doing great. Made it to Friday, but alive and well. So,

[00:02:12] Donny: and you’ve been traveling, you did some Jackson hole, some east Denver. How were those trips?

[00:02:17] David: it was awesome. I mean, there was no snow in Jackson hole. The amount of people that are interested in NFTs and crypto from the Jackson hole side to obviously going right in the east Denver, which was 20 something thousand people that were interested.

[00:02:34] It was just crazy to see, like three years ago, there was like 500 people at east Denver and Ethan was a hundred bucks. So. Awesome to see the progression of

[00:02:43] Donny: this. Do you, I find that, um, more people are interested in NFTs or in crypto right

[00:02:48] David: now. NFTs are like the hot topic. Everybody asks is this like the hyper, like the top of this like hype cycle?

[00:02:57] I, it seems like everybody knows what Bitcoin and Ethereum [00:03:00] is. And then everybody just is now just trying to figure out what the word NFT means. And, is it just a bunch of like made up food, Ghazi, vaporware type of thing?

[00:03:10] Donny: So, what do you tell them when they say or NFTs? Just these JPEGs that are getting charged a ton of money online?

[00:03:19] How do you answer that? Everyone’s got a different, answer for it.

[00:03:22] David: So, I mean, I just, yes, 98% of the things you see on a lot of these platforms like me and you can go create. And NFT and yeah, it probably is going to be priced. So it will be worth something to us or maybe to your parents or to your kid or something.

[00:03:39] So if you go and buy just something that is just out there and doesn’t come from a person that has a community and following, and it’s not tied to like something. that you would want, or that has a demand from that community that you always hear about. yeah. You’re going to probably [00:04:00] feel like you got scammed and you think you just bought this like JPEG that’s worthless.

[00:04:04] what we’re seeing and what’s super rare has done quite a good job of doing is like we curate and make sure that. We are picking the best artists that are creating content that is essentially going to our goal is, is to curate the best top talent, make sure that it is real and authentic. And it comes from the artist and not from like a fake company or brand or name or Russian wallet or you name it.

[00:04:32] and our goal is to make sure that it’s something that will hopefully like we don’t promise this, but we will have. A chance of having a value, in the future.

[00:04:41] Donny: What’s the biggest determinant of value for you?

[00:04:44] David: so I mean, in the art market, like when you think of the traditional art market, it’s a $50 billion market.

[00:04:50] Like why is a Picasso or a Monet considered valuable? It has to be real like, so you have to have confidence that it is the real world. [00:05:00] Yeah, it has to be something that other people want or demand. Obviously that’s what drives up the price or creates the perceived value. and then the provenance is there, like, you know, Bought it who owned it before, that it is authentic.

[00:05:15] those are the things that like ultimately create the value in our eyes.

[00:05:19] Donny: So I get a little bit more into the work that you’re doing now. I always like to ask our guests, what is the most exciting thing that you’re working on right now?

[00:05:28] David: so yeah, I’m head of partnerships. And what that consists of is figuring out how to work with brands and agencies.

[00:05:36] partners to, amplify our superhero like the community. So I think the big things is fashion and luxury retailers are, they’re all coming to us and saying, how do we get into this? And 98% of the time we just let them know that they should probably find an artist or empower

[00:05:57] they’re designers. Maybe if it’s a, the [00:06:00] head designer at a big brand and they have these ideas that they want to create this new line of a fashionable wearables, we would want to empower, bring them on onboard them. The web three, empower them via the super rear network. Along with the brand versus web two is all about this whole like web two and the traditional.

[00:06:23] The company owns you and you’re an employee and you create these works and the company owns everything. So we’re flipping it upside down. And most brands are like, Don’t get it. And it probably is going to take them awhile and they may be, we’ll never get it. the ones that do get it are the ones that are in our eyes are the ones that are seeing successful and creating valuable NFTs by empowering these content creators.

[00:06:49] So happened to work at these companies to create amazing stuff that is ultimately going to get them like organic marketing and have that community back them [00:07:00] versus the other way around. So for

[00:07:02] Donny: those who don’t know, super rare, can you give us a, just a general overview of the company itself?

[00:07:08] David: Yeah, it’s a super as the premier digital art marketplace. Like for one of one, like high-end. For now, we are these Sotheby’s and Christie’s of this, like the new age art market. So Sotheby’s and Christie’s are the traditional art, marketplaces where you buy and sell or where collectors would, sell.

[00:07:32] Monet’s or Picasso’s so we essentially, and they curate what, like, you can’t just take a piece of art and sell it like under Sotheby’s. Like they essentially curate what they think people are going to want to buy. So what we’ve done is, 2018, our co-founders, Created this marketplace and they’ve decided that curation is key.

[00:07:53] Like we didn’t want to just let opens the existed then. So we just wanted to, have a standard you had to apply to [00:08:00] beyond super rare, show that you are an artist and indeed that you have a craft and put in an application. so fast forward to today, we have about, I think 1800 artists, There is 150 artists a day or applications a day coming in.

[00:08:16] And, we have a curation team that goes through those applications. And, now we’re working with brands and partners to that are thinking in the same way that we want to, uh, curate the artists from their, perspective or what they think are, is considered art, to enable them to, create art on our platform.

[00:08:34] Donny: And you

[00:08:34] David: guys are built on. Yeah. So we’re a theory and based, I mean, the co-founders came from consensus. so they are early on adopters of Ethereum also. we see that most of the value I get is the most structurally for now. It’s like, if you’re going to create an NFT that you think is going to have long sustaining value, like you’re going to want to put it on the most.

[00:08:57]

[00:08:58] David: prominent blockchain for [00:09:00] now. So, which is a theory from, a lot of our collectors and, or a lot of artists asked like when Solano or when avalanche and all that. So I think like one day I think if we look out into the future super will be chain agnostic and the artist will choose what they decide.

[00:09:19] And then the collector can decide like what the value is for if it’s done on a theory and we’re done on MADEC or done on Avalon. Yeah.

[00:09:27] Donny: And is there a lot of curation going on

[00:09:30] David: on yeah, I think there’s five curators now superior to Datto. I guess that’s a good leeway. Like we realized like, okay, right now, So many people want to get on super rare and we just don’t have the bandwidth.

[00:09:43] So like, and also who considers what is good art like in Africa, that type of art there is going to be totally different. And probably like what are five curators think is good art? How do we really know? So we created this thing called now we’re, a Dao, which is, [00:10:00] a decentralized autonomous organization.

[00:10:02] and the whole idea behind this is now you can put it in. An application, whether you’re an artist, a collector or gallery to essentially create your own virtual storefront or your own super rare franchise, essentially. So you have to put in an application, say, Hey, I’m from like, here’s an example. One of our artists in Mexico city, Carlos Marciel put in an application, he wants to highlight, the south American artists and the community approved his application.

[00:10:32] So he just rolled out a super rare, essentially called metaphase Physica. We gave him all the tools that super creative, but he’s in control of the curation or his team that he has like a couple of curators that he put together. so now he can essentially onboard, like right now he’s onboarding, emerging, Latin American female artists.

[00:10:51] Cause we see that there’s like, Essentially a discrepancy. Like we want to bring on more female artists onto this, into this movement and not just be a, male [00:11:00] centric, like our biggest thing is we’re trying to figure out like, and we’ve done a good job at is like, we’re almost 50% male, female.

[00:11:08] so there’s a lot of artists now that are creating Dows or their own space. To highlight females and do things to like bring artists, traditional and new aged artists, to this like phenomenon versus it just being male centric, which it currently is.

[00:11:25] Donny: Got it. Great. Great. So this podcast is all about brave marketing moment.

[00:11:32] So David would love to ask you about your brave marketing moment is a campaign, a product launch. you know, what were the strategies and tactics you used?

[00:11:42] David: Yeah, so I think the big, brave marketing moment that we did last year, I had one of my chief designers, that works closely with me come up with this monolith concept.

[00:11:53] So, it was play on the monolith. From 22,000 space Odyssey. There’s a, [00:12:00] he wanted to create essentially a digital monolith. Like, I don’t know if you remember during COVID there was like monoliths popping up in the middle of like Moab in Utah. And, people were like, what’s going on here? So we kind of wanted to just put a monolith, which was just an led display.

[00:12:16] This was his idea. He was like, Hey, can we create this? I created the renderings. can we do it from Miami art week? Which was last December. we had about a month to go and we already were booked out. And my marketing team already said we were full. I managed to find a partner down there to, construct and create this monolith and funded.

[00:12:35] And like three weeks in Miami just gets stuff done. Like the permit I figured I said to him, uh, permits will take forever. There’s no way we can look at it for like 20, 22 and fast-forward we got it all put together. we went to our community and went to our artists and we had 52 artworks on there.

[00:12:55] we, I don’t think we slept for like three or four days. Cause we had to, like, I became a curator at one [00:13:00] point and was just trying to like put this thing together on top of everything else. And it was like the most organic, amazing thing we’ve done where like these artists created works that were originally not going to create.

[00:13:11] Put it up, tweeted out and told their community to go check this out in Miami, if they’re there, collectors and people that just walked by saw took selfies in front of it, retweeted reshared. So now, I mean, a lot of people get stuck in this whole, like what is a JPEG or NFT, but like now we’re starting to see, like we could put up an activation, like a monolith or a big screen.

[00:13:34] And enable these artists that typically are used to creating things that go on your phone or on the computer. And now we’re getting out of COVID. and we can drive traffic and organic marketing via our community. And we’re empowering artists. We’re giving them an amazing way to showcase their work or we’re empowering the collectors to showcase their work and show it in whether it’s in Miami or if we do it at Coachella or a music [00:14:00] festival, you name it.

[00:14:00] So. that was like an eyeopening moment. And this year we’re hoping to bring it to at least 12 cities around the world. So if brave has any ideas, we’re also down to duke. Joint partnerships. Yeah. We

[00:14:13] Donny: love a joint joint partnerships. We at Ethan V we partnered with, the NIR foundation. they also put us onto, a bus that they had driving around.

[00:14:22] So our logo on that, And with the launch of our wallet. I mean, there’s just so many partnerships. I mean the main partner there is Salana, but we’re, you know, having swaps going on for avalanche and polygon and all the main players. So, partnerships runs in the brave DNS. And then of course there’s a pay for play the ones that want to advertise on brave.

[00:14:44] You know, that’s always an option

[00:14:45] David: to last year. It was just us trying to do marketing and all these other things. And now we have like four people on marketing, which is amazing. Cause they have budgets and yeah, I’ll loop you in, but we’re an open book to like, if you come to us and say, Hey, we’re coming to this.[00:15:00]

[00:15:00] You want to bring the monolith and we’ll bring the artists and figure out ways. Maybe we get an integration. Like we’re always open to, uh, figuring it out. Cause we’re all tackling this together.

[00:15:10] Donny: Yeah. Do you have it all where you apply to the Dow for the marketing dollars or the Dow was only for the curators and the NFC side of the business.

[00:15:18] David: Yeah. I mean, we went as a Dow or essentially switched it from being accompanied to a Dow August of last year. so as super, like now I’m an employee of super labs and then the super labs has a contract or an MSA with the doubt to run it for the next two years. So we do get, there is like ultimately a marketing budget that is given to us.

[00:15:44] To market, but we also do have quite a bit, it’s the first profitable company that I’ve started up. I’ve ever been part of. that’s super rare labs has quite a bit of runway to like, whether we’re covering the monolith or doing events, et cetera.

[00:15:58] Donny: Got it. Yeah. I bring it up [00:16:00] because like, we worked with the, uh, nouns dot that’d be TF and we applied to their Dow for marketing dollars and then they ran a couple of sponsored image days.

[00:16:08] And so I got to see firsthand, you know, the process of applying to a Dao. To when marketing dollars. and we can have a separate conversation about super rare and advertising on brave, but basically we have 55 million users and 75% of them have treated crypto in the past 30 days. So, I can’t say this definitively, but we’re pretty much the largest crypto centric advertising marketplace that, you know, crypto companies can advertise on.

[00:16:41] and there’s a lot of products now, you know, when I started, it was just push notifications and then we added sponsored images. And a few months ago we added brave news and. Fingers crossed in April, we have a search. So similar to Google ad words, you’d be able to buy search ads right on the brave browser.

[00:16:59] [00:17:00] Anyway, So as far as your marketing goes, you know, you said you haven’t done a lot of it, but you’ve done some what’s worked well with.

[00:17:07] David: Well, so going back, we finally did like a marketing persona and see like who it is.

[00:17:11] And of course it was like, who, like who’s coming to our website and, it’s of course, crypto centric people that we’re going after. That’s like the low hanging fruit. So I think there are many ways that we could partner whether it’s paid or organic. and yeah, 55 million users is a. Into crypto is obviously a great sign and what we’re looking for.

[00:17:31] I think for us, like the big thing, and this is, I’ve been in crypto for quite some time. so we’re going through like a big redesign, but it’s really like, how do we make like, to the regular crypto user? And I think this is not just a super rare thing, but like web. Connecting a wallet. First off, when you talk about a wallet, it scares people and then everybody’s starting to hear.

[00:17:51] So I think a lot of people get scared when it comes down to signing up and we see people like a lot of people drop off, like when it’s [00:18:00] like log in or sign up and you have to connect your wallet. so we’re going through like the whole process of figuring out, like how to make that an easy seamless process, from the marketing perspective.

[00:18:11] It goes back to like, I mean, everything, at least for us is pretty much done on Twitter. Like Twitter runs the game. So, We are always coaching and talking to our brand, any brand or PR or artist that is aspiring blue chip artists, or, anybody that’s trying to get into this space, as we just say, get your Twitter up and running.

[00:18:31] Like that’s where most of our business and most of the big NFT sales happen. and it’s the most organic way for now that we’re seeing traffic and business. A lot of the artists are like, Hey, we got a million followers on Instagram, but we have yet to really see as much like traction or like traffic from Instagram to super rare, or at least in the form of like, like new client or new like collectors or artists.

[00:18:58] So that’s the biggest thing. And a lot of people are [00:19:00] scared. Like I had 10 followers to a year ago and it just takes time and it’s just not easy.

[00:19:12] Donny: David you’ve had some big name investors. You early on, you had, you know, mark Cuban, you had asked him Kutcher. so there was an infusion of dollars. And so what’s the best way as you’ve been able to leverage those dollars, you know, for marketing or for other things.

[00:19:27] David: Yeah. So, I mean, when we got this, we did a series, a $9 million series, a like right when I joined and it was to grow the team out. So I think I was like under 10 employees or nine employees, but the most of the. Marketing has been through building like community efforts, like building out the discord, getting a community manager, creating like a very easy onboarding flow for artists and ways to just like enable like them and empower them.

[00:19:58] it’s essentially teaching [00:20:00] them how to like, be successful. So it isn’t like the most, it’s not like we just paid to like, get ads, like we have yet to really do any of those paid advertising. it’s been going to these events and like, so we’ve obviously been attending like Miami art week and a lot more like Ethereum, Denver and doing a lot more like our own party for the first time.

[00:20:21] But, it’s not the thinking back to other startups. I’ve been part of. And thinking of other investors, it’s really all about like putting, like, we now have several people that are running our discord and our community efforts and our chat like features cause really what it is, is like, how do you make the artists and collectors can go to a million platforms?

[00:20:44] Like why do they pick super rare now when there’s like 35 or 40. On this sheet that I follow and what we’ve done and where a lot of the marketing goes to is into. How do we train these people to be sufficient on their own? Kind of [00:21:00] like what I mean, you can just see like from our S or sales and like volume, it’s just been increasing. Can you

[00:21:07] Donny: share any metrics on your

[00:21:08] David: volume? Yeah, I mean, it’s all on, on chain.

[00:21:11] So is, I think we’ve done in the last year. I think it was like 240 million us, Shopify does. Like, if you want to open up a store to sell shoes, they give you all the tools and resources and help desk features and, and like how to use to be successful.

[00:21:27] And that’s kind of like what we’ve done at super rare, which ultimately keeps people coming back yeah. And how you measuring

[00:21:33] Donny: the impact.

[00:21:34] David: uh, in volume. I think the big key thing is, is that almost half of that, or like 45% of that is secondary sales. So that’s the big differentiator. Like when you’re asking, like, how do you know if, these are they going to retain value, which we obviously can’t promise it’s art.

[00:21:51] But if you look at the history of like the art artists that we brought on, and if we kind of like give them the tools and resources and I’m like, Hey, this [00:22:00] is what the successful ones are doing. And this is the ones that like, if you want to create a ton of. It’s all about like creating digital scarcity and like, making sure that your collectors, when they buy it, depending on where you’re at, like we let the artists decide where they fit in on the ecosystem.

[00:22:15] We have some artists that might create 300 works and they’ll have a lower price point. Or you might have some that create one every three months or one every six months. So are thing is, is that like our average sale is like around 10 to 12 eighth, which is quite high. comparatively.

[00:22:32] the other part is, is that the secondary sales is now starting to really just ramp up and we’re starting to see like more secondary sale volume than there are primary, which is not happening anywhere else.

[00:22:45] Donny: So early on, we talked about some of the events that you’ve been attending, Ethan Denver in Jackson hole.

[00:22:51] But what about, events that you guys have hosted and has there been anything successful for you?

[00:22:59] David: Uh, [00:23:00] so we haven’t like had our own. we had an event like aside, like a collector meetup, or a super rare, community meetup during eat Denver and had a few of our like artists like play and just get everybody together.

[00:23:15] I think this summer we’re looking at doing like a. super rare awards, like let the community decide like best female artists, best male artists. And kind of let the community curate, like what awards. And, we talked about doing this, I think, in London this summer and it’s in the works.

[00:23:32] other than that, that’s about all we have on, the docket, but we typically use. Oh, other things that we’re looking at, another couple of things is like second, everybody saw, I dunno. Did you see that? Sotheby’s did a auction the other day or tried to sell off like a hundred, crypto punks and they pulled it like last minute.

[00:23:53] No, it didn’t see how to go. Well, so they tried to do an auction, like off chain with on [00:24:00] chain, like NFTs and Something happened to where, like they flew everybody out. Everybody came in New York, they’d pulled it and they essentially ended up not doing it. So there’s been times where.

[00:24:10] Sotheby’s and Christie’s will do auctions. And they’ll just like, if it doesn’t sell for a certain price, they’ll just cancel it. So I think in March, we’re going to be doing something, I guess, at the end of March with Taglia Tola, it’s a big blue chip gallery in New York, and we’re going to highlight traditional artists and bring them onto web three onto the.

[00:24:31] And then also bring, some of our collectors that have like these like original like NFTs, to sell them and let them let it be done all on chain. So the whole idea is that like, nobody, whether it’s super rare or a entity can just like cancel the auction, like it’s up to the buyer and seller to decide.

[00:24:52] and we know for a fact that like the funds are there. And it’s empowering the collector and the artist versus letting a [00:25:00] central entity like Sotheby’s, or Christie’s decide that like it’s not a high enough price, so they’re going to just cancel it. So we’re going to have a few of those coming up this year.

[00:25:08] I think it’s a lot of our collectors and communities asking for this, like, Hey, why do we need to like, play by the old rules where they can just cancel something? And put the control back into like the people that are actually like creating and selling and wanting to make the transaction happen. Yeah.

[00:25:28] Donny: So stepping out of super rare and just kind of looking at the whole marketing landscape for crypto advertising, you mentioned Twitter being very good. where do you see kind of crypto advertising going over the next year or two

[00:25:43] David: or? Yeah, I mean, I guess we saw like all these FTX and crypto.com.

[00:25:50] I mean, we still have a very like niche market, like place. So we always get hit up asking like, do you want to sponsor this team and all this? And for now we’re just very [00:26:00] concentrated. Like, it doesn’t make sense to like, take that until we have like an offering or like the ability to like have smaller price things that like more people can afford.

[00:26:08] it doesn’t make sense, but like, I think what’s going to happen this whole web three movement where it’s like, you can give coins or membership or a NFT. Like, I think there’s going to be a lot more of these companies that use, like what Coinbase did, or maybe you scan the QR code and you get an NFL.

[00:26:26] And then it unlocks something. Yeah. We’ve

[00:26:29] Donny: been getting approached by so many, you know, mainstream advertisers from Dentsu and IPG and, group M and all their Browns are saying, how do we get into NFTs? And they, it’s really hard to conceptualize NFTs. And what I say to them is. And NFT just think of it as like a digital coupon.

[00:26:50] Like let’s just start there. So if you had a coupon, you would go and redeem it in the store and you would buy some, you know, Starbucks and [00:27:00] McDonald’s, you know, it’s not really a coupon, but you know, you use your app. So imagine that’s the NFT. but then that NFT has cool artwork. So you can use the coupon.

[00:27:09] Then you can resell the NFTE after you use it, then there’s a secondary market. and then it’s like, oh, I was one of like, you know, the first, thousand people that use the NFT to get 20% off of my Adidas sneakers. And, and then it’s like an image of those Adidas sneakers. And like, there’s like, there’s just so many ways that you can justkeep taking it.

[00:27:32] So. I like to start with like the coupon as the way to understand and to explain it to you know, marketer that’s just getting into NFTs. What are other use cases and, and how would you explain it to a mainstream market?

[00:27:46] David: Yeah. I’ve been pitching it to artists and photographers.

[00:27:49] Photography is like the big buzzword or like where we, are seeing like a ton of interest or tracking. And everybody’s like asking for like, what is the utility behind it? [00:28:00] So I’ve suggested to some, this is an example, like REI big, Y or like sports store, like out here. Like if you want to go camping or backpacking, they have all sorts of photos.

[00:28:11] Like if this was apparently they hire a photographer to go take all the photos in that region, and then they decide what to put up. Photographers, take thousands of photos. so what if we did something where the photographer mince, all those photos and that’s like the NFT, those are the placeholders for like the membership.

[00:28:28] They already have a membership card where you get like 10% off a year and all sorts of other things to like entice you to come. And they could essentially either give the, like, use that as an NFT or even sell it for like a very small amount. and the coupon is a great idea, but it’s really a coupon that just keeps on giving.

[00:28:46] Like, and once you get sick of that coupon, yeah. You can go give it to somebody else or sell it. I think at least from the superior perspective, it, it’s an interesting way to empower these people that you normally are artists and creators. [00:29:00] You would normally pay a very small fee for, and then they can now get a 10% royalty for the life of anything they create.

[00:29:07] And they can also empower these brands through their artwork that they, or photography or whatever it is as well. So I think the whole NFT thing is a lot of brands and companies don’t really understand the power of like having all these cheerleaders, all these colder. Organically going out and promoting your product.

[00:29:29] If you put some thought and create. way to like give back to those holders for doing that.

[00:29:36] Donny: Got it. Cool. Well, we’re coming up on time here. This has been fascinating. I love the NFT conversation and I always say that our most listened to podcast, I think to date was the one where I interviewed Luke milks on the biz dev team here at brave.

[00:29:50] And we talking about NFTs the entire time. So David, maybe it’ll be. ‘cause NFTs seems to be a very, very tough, popular [00:30:00] topic. So, any last words for the listeners before we tie up the

[00:30:03] David: podcast? yeah, I mean, check out. We’d love to come check out super rare. We’re, opening up the, like with these spaces, there’s going to be just so many more chance of your creator, like, or if you haven’t gotten the NFTs, like, whether you’re an artist or photographer, give it a shot.

[00:30:20] Like you can go mint, a free NFT, like, or your own NFT on open. See, does brave do NFTs yet?

[00:30:27] Donny: well we have a wallet and we’re adding NFTs And then, so many advertisers are using the advertising units that we have to advertise their NFTs.

[00:30:36] David: Cool. So. Go measure NFT and get on super. And by the time this goes live, maybe we can get a, to be part of that wallet.

[00:30:43] Donny: David, thank you so much for coming on the brave marketer podcast. We really enjoyed interviewing you today.

[00:30:51] David: Thank you Donnie for having me really enjoyed it. Have a great weekend.

[00:30:55] Donny: If you like what you heard today and found it valuable, it would be super helpful.

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