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Episode 110

How SheFi is Onboarding More Women into Web3

Maggie Love, Founder and CEO of SheFi, discusses the critical role of the community in managing decentralized spaces and making crypto accessible and relatable for all. She delves into the importance of building technology that works for everyone (not just early insiders), and details the urgent mission she’s on with SheFi: to ensure women aren’t left behind in the next era of the Internet.

Transcript

Luke: You’re listening to a new episode of The Brave Technologist and this one features Maggie Love, who is an educator, entrepreneur, and founder of She I, a platform where women learn to navigate and shape the next era of the internet, including crypto, AI and digital ownership. She’s passionate about turning buzzwords into real world access and opportunity.

In this episode, we discussed our new ship partnership between Brave and She I, including current scholarships being offered for listeners interested in joining the next she. I cohort the role that community plays in building trust on chain and onboarding more people into Web3 and keeping them engaged in decentralized spaces and what the future of the internet could look like for women builders and their mission succeeds.

And now for this week’s episode of the Brave Technologist.

Maggie, welcome to The Brave Technologist. How are you doing today?

Maggie: Well, first of all, thanks for having me, Luke. I’m doing super well. How about yourself?

Luke: Likewise, likewise. I’m [00:01:00] looking forward to the conversation. Glad we could make it happen.

Maggie: Me too. I’ve really enjoyed partnering with Brave to Date, and so I’m excited to come on the podcast and chat a bit more.

Luke: Yeah, definitely. so just to kind of kick it off and, and set the table a little bit like you know, you, you dedicated chief I to kind of helping women navigate and shape the next era of the internet you know, what moment made you realize this kind of education and empowerment was urgently needed?

Maggie: Yes. So I’ve been in crypto full time since 2017, and I started off in the Ethereum space and around 2019 I noticed this first set of use cases were coming live on the blockchain. So before 2019, you could. Purchase crypto, hold it in your wallet, but you couldn’t do anything with it. And then in 2019, defi or decentralized finance came to life.

So now you could lend, you could swap, you could earn interest on your tokens. And it really felt like we were building, you know, the new Wall Street, right? The inclusive and accessible Wall Street. But what I noticed is all [00:02:00] these apps were coming online and everyone building them happened to be men, like 90%.

And so I saw this happening. I had already felt a little left out of the traditional financials ecosystem, like I felt left out of Wall Street, and I just didn’t want that to happen again for myself and for my fellow peers. So I just started asking women at the company I was that at the time consensus like, are you learning defi?

Are you doing defi? And they’re like, no, I would love to learn, but I’m so busy. And I was like, okay. I am going to make sure that women are not left behind, and so while I teach myself decentralized finance, I’m going to create it into a format where others can learn along with me. So it was just seeing defi take off, not wanting to miss out, and not wanting others to miss out as well.

Luke: That’s awesome. Yeah, it was definitely like a magic time. You know, when, when definitely it felt like things were coming together in a really cool way, and all of a sudden there, there’s these really neat tools that, you know a such a good time. And, and also I totally hear you too on like the, male [00:03:00] female split in the space.

and I notice it too, just more broadly in tech, it’s just like very 70% male kind of dominated, which is odd ‘cause everyone I know is using this stuff. So it’s, it’s, I mean like technology wise, you know, like is, there’s just like a gap there. So it’s really cool to hear that you all are filling it and, you know, for, for people hearing about she five for the first time, you know, how do you explain kind of what it means to onboard women into Web3 and beyond?

Maggie: Yeah. When I’m thinking about onboarding women, it’s, it’s not that I need to dumb it down or, or just give them a lot of information. Like we see, I’m really thinking about how do we take what’s being built in crypto and, you know, give people that analogy or that context, like what I’m trying to say is that.

We’re building all this new stuff, but the, the piece that we’ve built the most is like a new dictionary, right? Mm-hmm. For these financial tools. And so all I’m trying to do is find a way to connect what’s being built today to something you already know. Mm-hmm. So that’s what I think about when I’m thinking about [00:04:00] onboarding people.

I’m thinking about actually taking all these words, this new dictionary and relating it to something they know because it is things they already know. Just like a lot of finances. Things people know already as well, but it’s hidden under all this jargon. Yeah, so the number one thing I think about when I’m onboarding people is how do we cut through the jargon and create an association?

And I think in crypto, what people get wrong is they think we’re just gonna share information, right? We’re just gonna tweet information and, and, and talk on stage. But they’re not thinking about education. And the more I do, she, I, the more I realize that education is entirely separate from information, right?

Mm-hmm. So we think about onboarding people, we have to educate, make it accessible, give them something they know, and then yes, there’s always gonna be something new. So you have to help them with an analogy, get to that. New understanding, but really if you can just cut through all that and you can educate people more and more people can join this space.

So that’s really what I focus on, is not giving information, but [00:05:00] providing education.

Luke: That’s awesome. Yeah. ‘cause I feel like, especially in the crypto space, it’s really hard even for people that are technical and in a space because the definitions and terms change, like almost seasonally, right? Like it’s tough.

I find myself struggling with it because I think, and maybe it’s a mix of it being so tribal too, and that like, okay, this, this group over here. Frames it this way, and that one over there frames it another way. And really you’re just like, I’m trying to understand what the hell’s going on here. You know, like, what, what, what are you actually getting at?

Youhow much of this also is like a problem between how the terminology or, or how the information’s presented. Alongside, like meeting people where they’re at. I mean, because, that’s the other thing is that crypto’s kind of like an echo chamber, right?

Like is it breaking through? Or, or figuring out how would I get the messaging out to different people in different places? I’m really curious for your take on that.

Maggie: Yeah. I think crypto has this tension of, we found this thing. You know, now we found it a long time ago actually. It’s been around for a while.

Right. And therefore, we wanna make sure that [00:06:00] we get in to the thing early and on the inside and just make sure our little group is in it, kind of like you said. And then there’s this tension like, oh wait, we’re supposed to be building tools for the masses. Mm-hmm. Right. And the masses are busy. They have their own jobs, they have hobbies outside of their jobs.

They have families, they have, you know, other commitments. And so you can’t have things just for an in-group and it be really hard to use and, and technical, and you have a different word for the same tool that somebody else has, just so it can be more niche, right? So we really have to like, break out of that thinking and we have to think about, well, what is the everyday person who has.

Lots of things on their plate and lots of options and way to spend their time. How do we get them to spend time in crypto? And that is where you have to be able to be that translator. So I really think of myself as this translator for the masses because. If everyone’s not using it, then we really haven’t fulfilled our promise.

Luke: Amen to that. That’s so true. I know you mentioned at this earlier too, that Braves uh, recently partnered [00:07:00] with Shefa. Like how do you see that as helping reach the mission and you share with our listeners a little bit more kind of about the collaboration.

Maggie: Yeah, so a little bit about how xFi works is it’s a live cohort educational program.

So you sign up to come to live classes with me and I educate you on a topic. Let’s say brave and I not only educate you, but then I help you through an on chain action. So that is setting up your brave wallet. Or, you know, being able to receive the tokens for turning on ads, right? Mm-hmm. Within Brave.

Mm-hmm. And so when I went to Brave, or when we partnered with brave, it was about helping people understand, you know, what is brave The browser what is brave the wallet. Then, you know, how can you receive these tokens or earn these tokens for doing a certain action, which is the, the advertisement for watching ads, you know?

And so, every cohort. We do three cohorts a year. We look for a variety of partners. And why do we do that? Well, because [00:08:00] we give out a lot of scholarships. So Shefa works with these partners, so then we can offer scholarships to women all over the world who may not be able to afford the course. And so, in order to provide education, we have sponsors, we have partners.

And so Brave was one of those partners. And it was great ‘cause we talked about Brave in the very first class. What is a, you know, what is a crypto enabled browser? Then we went through and we said, you know, what is a browser based wallet? And we talked about Brave and we showed them how to set up their wallet and what was so great about, you know, having a browser.

Having a wallet in your browser, right? Not having to download a third party extension, taking them through the safety tips and tricks of managing this wallet. And then also, you know, how to turn on those, how to share on those ads. And Brave has a bunch of AI stuff going on too. So we actually do a class on AI as well.

And so then we talked about, you know, all those AI built in features that Brave has. So wherever we can, you know, fit these partners into the curriculum and use them as a great use case and example, that’s how we work with these different [00:09:00] partners.

Luke: That’s awesome. Yeah, no, I think it’s like a, really, is definitely filling or kind of, you know, bridging a gap there.

Like, because I mean, I know we’re mostly like a engineering kind of focused org and Yeah, like there’s just a lot of stuff goes right over people’s heads and, and that that was one of the things that when we started talking with you all, I was super excited about just kind of seeing how, that’s one thing I like to do too is just like, let other people kind of explain it because you really get a sense of like.

how people value the thing, when they’re using their own terms. And then, you know, especially if you’ve got an audience where we’re, we’re in that bucket too, where it’s just like very male dominated. And I, and a lot of this I’m, I’m just like, gosh, we’re just probably, we pro the communication is like so key.

So it’s awesome that, that we were able to kind of work together on this because we want everybody to be using. What we’re doing. And I think it’s like a, a really cool thing to people like yourselves are just working to kind of like bridge this and get it out there in front of more of the population.

‘cause you’re right, like it’s, if we don’t forget Mass is doing it, then what the hell are we here for? Right. Like, what’s the point of all this? And you’ve really built kind of one of these most [00:10:00] trusted communities in the space that, but based on being trustless. So like what does that look like? What does real trust kind of look like on chain from your point of view?

Maggie: Yeah, that’s a really good question. decentralization is a, is a tricky topic because in 2017 when I joined, it was all about decentralization,

Luke: right?

Maggie: No banks, no ETFs, no bitcoin, ETFs, you know, no going to money. 2020 is the main conference of the year, right? No going, hanging out with the suits. We were never gonna wear suits and we were all going to self custody and we were gonna interact with anybody in the world and we wouldn’t have to know who they were.

Because we had this, you know, trust built in into the technology. But yeah, I think there’s always going to be that tension and, when you’re building a community like trust and trust, right? And so, you know, when I’m talking about the technology itself and we think about trust, well first we start with like self-trust, right?

We’re gonna teach you how to self custody. We’re gonna teach you how to move your, your money between different apps and we’re gonna. Build that like self [00:11:00] trust and then, in a way have the ability to interact with these trust technologies. And we’re gonna, I’m going to teach you like, well, what is a smart contract and what are you interacting with?

And, and in that way you’re building, once again, going back to education, you’re building trust into this trust technology. And another way I think that like trust comes in, is in She, I, we open a zoom and you can see everybody’s face. That wants to turn on their camera. So yeah, you open a zoom to, you know, thousands or hundreds of women, like all smiling back, all excited to learn, asking questions.

And then as you are building that self-trust, you’re doing those actions for the first time. You’re also seeing my peers downloaded their wallet. My peers did that swap, my peers did this. And so you’re building, you know, that communal trust and that trust in yourself. Again, you know, it’s kind of, all of it builds on top of each other.

And so I kind of think about that and having that trust in yourself and your community then enables you to interact with this trustless technology or this technology that [00:12:00] builds trust without actually needing that peer validation. But I think whenever you’re learning something for the first time, that community piece is super important.

That’s how you really drive the trust home, is not just yourself doing it, but seeing other people do it or someone asking a question that you had that you might. Have not asked, and then you’re like, oh, other people have my same question, like, I’m not alone. And so I think when I think about building trust, it’s, you know, through that education and then also through making sure people can see that their peers are going through the same journey as them.

And then, when we think about the technology, then it’s like you trust yourself, you trust the peers around you interacting with it, and therefore you can accept trust as well.

Luke: That’s awesome. Yeah. And I’d be really curious to get your take on this too, like given you’ve had so much exposure to people where that are new to this space.

and also given your depth and time in this space. Right. Like, I mean, you know, I, I’ve been in this space too since like 2015. I mean, the tools back then, the friction back then was just like. It was way, way tougher [00:13:00] than now. But I mean, having that exposure to, to people that are brand new to this stuff now, like how much of the issues that you see with people understanding the technology are friction with how the UX is and the design.

And, and how that kind of rubber meets the road versus just people either being unaware of it, like, like how much of that is still a blocker from your point of view? Like are you saying if this was only this much easier to use, like it would be getting this much more adoption or, or is it really more of just like getting it in front of people in a way that they understand?

Maggie: Yeah, I think crypto’s largest and longest running problem is, is ux, and I think probably the biggest point of friction today, like I think the interfaces are definitely getting better, but I think it’s like this chain thing, right? Like,

Luke: yeah,

Maggie: are you on this chain or that chain?

And if you send the wrong address, you’re not gonna receive your money and you have to move, oh, in order to get this opportunity, you have to move your chains and pay money to go to this, you know? Yield opportunity. So I’d say I think that’s still like the biggest friction, is the fact that we don’t have true interoperability to the point where it does not matter what you’re [00:14:00] doing on the app.

You know it’s being taken care of. It doesn’t matter what chain you’re on, you don’t have to know what chain you’re on. And I believe that that will be fixed in the next year to two years. And I think that will be like the greatest unlock that you can take certain actions, like you can swap, you can lend, you can save, you can earn, you can pay, and it’s just going to work what’s happening under the hood.

You don’t have to know, oh, I have this stable coin on this chain. Therefore I must send it to this address. Right? Or I have, I see that I have five USDC in my wallet. Oh, but I can’t pay for this coffee activation because it’s not on the right network. So I think that’s still a really big point of friction in explaining all these different chains and layers is a bit of a headache as well.

And like almost like two in the weeds. Yeah. So I think that’s a big point of friction, but I do think it’s getting better. Each and every year. However, it just does take a lot of knowledge to become like a human who self custodies, [00:15:00] right? And like that forever will be the biggest hurdle. And that does take really thorough education.

So, you know. I make everyone do affirmations at the beginning of class, like money affirmations. But for the seed phrase in private key, I, I make them say I will not share my seed phrase in private key. Right? And maybe in the future with smart account wallets, you won’t have to know as much about that, but you still have to understand like the, it’s being abstracted away somewhere so you can self-manage these funds.

So I think that’s honestly always going to be a pretty big hurdle because, we’re used to having everything taken care of for us.

Luke: it makes me really think about something you said earlier too, around like having a collective group of people together going through that.

Because one thing I’ve noticed just from kind of like leaning over the shoulder of people you know, family members and other folks who wanna get into this, that who haven’t, is it, sometimes there’s just questions people are afraid to ask. You know, because they don’t wanna sound dumb or, or whatever.

I would imagine that having people as a group [00:16:00] together is one of those awesome ways ‘cause you hear people talk about this with AI too. Like a lot of people use AI tools because they, you can ask the AI a question that you wouldn’t.normally you might be embarrassed too, or, or language barriers or other things like that.

So it’s really interesting. like in your experience, what really keeps people engaged in these decentralized spaces?

Maggie: Yeah, I’m just gonna say community for self-paced learning courses when they’re just so low. I think the completion rate is around, let’s say 10 to 25%.

I don’t remember the exact numbers. I actually just posted about this the other day. And then Harvard noticed when they added a community component to their online courses, it jumped up to like 85% completion, right? Mm-hmm. So. Humans like to be in groups,

Luke: right?

Maggie: That’s, you know, age, that’s how we are here today, right?

Because we have communities and, and different forms over, over our evolution. And so I really feel like at this stage in crypto, going direct to community [00:17:00] is going to be the best way that. You can get people to use your product and that those people will actually stick around. Mm-hmm. When we do things in groups, you’re actually creating stickiness and so when you’re in something like Shifa and you’re continuing to grow this community, you know there’s people that are still, who took Shifa in 2021 who are still in it and super active and welcoming these new people in.

Right. And it’s because of that community layer. If this was just a course and there was no community piece, I don’t think it would be as successful as it is today. I had that choice. Am I, I was like, am I just gonna create courses, do self-paced and just like set it and forget it? Or am I going to invest in, you know, creating spaces for these women to actually meet, ask questions, learn from each other, get together, and their local geographies.

So that’s a huge piece of this. And we do a lot of C community building virtually and in person. So I really think that. If you have something and you can steward a really passionate community around it and keep [00:18:00] growing that community and make that community meaningful, not just like, oh, we all have this thing in common, but create spaces for them to connect and build meaning in between themselves.

That is what is going to make, any crypto app or any really product or brand or group of people successful?

Luke: as someone making a curriculum kind of in, in helping to steer the thing? has it helped you kind of creating curriculum to get that feedback from the community too?

I would imagine so.

Maggie: Yes. The people in chief, I ask the best questions because they aren’t so bought into the technology that they just accept things as they are, right? Mm-hmm. In crypto, like I said, with all these chains and layers, why are there 20 layer twos? You know. Right.

I’m not gonna answer that question for you today on the podcast, but you know why? I dunno if

Luke: there’s a good answer.

Maggie: Yeah. We won’t go into the answers. Right, right, right. But I, why do I have to put down money in order to take out a loan? Right. Or, you know, why am I accepting this certain mechanic? That just seems, when [00:19:00] you just say it for the first time, like not.

Yeah. Not forthcoming in a way, or, or, or just like, like why? Yeah. And so I really appreciate those moments because it definitely helps me refine how I introduce concepts and you know, it helps me not fix the content, but fine tune the content for each time. my number one thing my team’s always trying to get me to stop doing, but I love doing, is like, fine tuning the con content.

I love being like, oh, I thought of a better way to explain this, or, oh, that question made me really think we should do it this way. Like, let me just get back in the slides and fix them.

Luke: Yeah. Yeah. it’s also the benefit. Just keep learning as you go with this stuff and, the sooner you can work that in the, the easier people, you know, are taking it on and spreading the word and all that good stuff.

And I know you mentioned the AI stuff earlier too, and, and we’re in this space where you’ve got like, crypto’s kind of, on a path and maturing a little bit, and AI is. it’s everywhere. it’s one of those few things where, there’s such a mandate to get in and all these things that you’re, you’re seeing these two, these two different verticals kind of [00:20:00] emerging.

do you see these two colliding or collaborating? and how do you see that kind of helping to shape how people see the next version of the internet?

Maggie: Yes, AI today feels much like Defi 2019 and I’m like, oh my gosh, I have to get my hands around this.

I’m, you know, we’re getting out the Mac Mini, we’re gonna try downloading Claude code. You know, we really, I really wanna experiment with this stuff and figure out how to have like an AI course, but there’s like so much hands-on tooling people can use now. Really making sure that they walk away from that with like.

The lightest wait way to start vibe coding just for fun that they could. Mm-hmm. So you are seeing that take off and that’s like its whole own thing, but there’s like a couple ways that I think, you know, crypto and now will cross over. One is now potentially anyone could build a crypto app. I’m sure the technologists listening to this are like no.

‘cause the code and you wanna make sure your smart contract doesn’t have bug in it and like an infinite loop and get all your money drained. But It’ll make it more [00:21:00] accessible for anyone to code, right? Mm-hmm. Because now Claude Code or any of these agents can code for you.

You know, you’re seeing the creative Claude code saying, Claude wrote all the lines of code. So I think that’s one way that people will actually use it to, to build crypto. They’ll use it to audit crypto. And then I think, you know, there’s that, and then we’re getting down to like the infrastructure layer, right?

Where, you know. In the ideal decentralized world, people would be able to contribute to models, right? Mm-hmm. People would be able to contribute data to models, and we’d be able to verify what’s true and what’s not true, because AI is, you know, crossing the uncanny valley of what content is true and not true.

And, you know, you might see something of me on the internet that could be totally false. Right? Right. Can blockchains verify, authenticate certain, images? Can they authenticate and verify certain models? And then, you know, can, like the, some of the. Hardware, decentralized hardware, marketplaces, let’s say like a file coin or something like that.

Like can we create marketplaces [00:22:00] around models and around chips and around, you know, can we bring all these chips together to create a, you know, a decentralized cloud for ai? So I really think it’s going to be kind of at this very top layer. Like developers are going to start using it to build apps, to test them, to get things done more quickly.

And then we’re gonna see it at the base layer, the infrastructure layer, to bring marketplaces, to bring compute together marketplaces, to verify marketplaces, to build models, marketplaces, to say, I wanna use this decentralized models. So you’re gonna see it woven into, you know, that, that infrastructure piece.

Luke: Do you see like, a lot around, like quality of life improvements too, or, or, or mostly around efficiency and things like that?

Maggie: I think I’m still out on, you know, I could say like, AI improves my life. Like it makes things easier for me. But, you know, I think much like we would say social media was a good thing, and now we’re kind of like, maybe social media is not the best.

It’s not like an inherently bad [00:23:00] thing, but we’re like. Jury’s still out on whether it’s, you know, a net benefit for our mental health. I think AI is so personal with each person that’s using it. We don’t know, like who is on the other side, so I’m gonna say jury’s out, but I use it every day. I love ai.

Like I’m, I’m obsessed with racing Claude and Chat, GPTI wanna learn more, but I think there’ll be tons of, of, of positive benefits for people.

Luke: Yeah. No, that’s, it is, it’s a good, it’s a good point. I think it’s a fair, a healthy, healthy position, right? Like, this stuff is kind of, some of it’s been around for a long time and then in some ways it’s like the way it’s interacting with people is like so new that like, you know, the jury definitely is out and, and it’ll probably change a lot too, I imagine.

I mean, how, how do you think like with this being so personal now, like in, in, in, you know, this tech getting more and more embedded in our lives, right? Like, how, how do you. How should we hold tech leaders and companies accountable, you know, for the impact when things go right or [00:24:00] wrong with this stuff?

Maggie: I would love to say I have a way to hold tech leaders accountable for anything they do. I think we see the government trying to do that. Like they get dressed in suits and they go to, you know, in front of Congress. But yeah, you know, I think that. You know, I think with a lot of things there’s so much out of our control, but that’s why communities like She, I are really important because you, we can talk about this like you’re interacting with this technology built by this company, led by this person.

Like you can make informed decisions and I think a lot about that with She I is helping people make informed decisions, right? Helping people understand what’s under the hood, what’s a liquidity pool? You know, what’s this technology? Because that’s like one of the big hurdles, right? ‘cause people have gotten hurt by other forms of centralized technology, right?

Mm-hmm. Even like exchanges or banks. And so I’m trying to teach people like what’s actually happening here under the [00:25:00] hood so you can go make an informed and risk. Based decision. So I think the same thing with ai. Like I have no way to control whether the US is gonna be friendly, not friendly, what they’re gonna keep here, not keep here, what Sam Altman’s gonna do, what Elon’s gonna do, right?

But we can talk about this and we can do our best to understand like what’s going on under the hood. If we can, right. Kind of like what’s the different things, anthropic versus open AI versus Google have done and how much of this is open sourced? Right. That’s a big thing we talk about in chief. I it’s open source.

You could take the code, you could put it into an AI and you could ask it like, what’s going on here? Right. So I, I think that’s what I, that’s like what I have control over, like my sphere of influence is helping people understand. What are the things to look at so I can make the most informed decision about the technology that I interact with?

And, you know, the rest is up to people with legitimate forms of power and how, and keeping,

Luke: yeah.

it seems like [00:26:00] it, it groups of people tend to move things so a lot more in this space, you know? And, and even if a regulator’s falling short or government’s screwing up, you can see how, Things can change when enough people are are, pretty passionate about it together.

So I, I think it’s, it is really more of a testament to like, what you all are doing

and if we really want this stuff to scale, like you’ve gotta build communities of all different backgrounds can come into a, a place and learn it. And then, they can kind of collectively move the needle in a better direction too, directly or indirectly.

Right. what conversation from your point of view, you know, in the race to innovate things like, are we not having enough of right now from when you, when you, you think about all the dialogue out there?

Maggie: what conversations are we not having enough of?

I think one is like we’re not talking about like. This is all a black box, right? Like we, in no way. I think there’s a lot of like unsaid stuff happening. I’m talking to these different LLMs daily they have a lot of information about my business, about my personal life, about my financial life, about, you know, everything and, not [00:27:00] stored forever.

Well, it’s like, yeah, like, you know, we’re, we’re giving up a lot of. Data. And I think that’s something that we’re not talking about if we’re thinking about like the AI side of things because it’s like the technology is so useful and so helpful and we’re all so busy and we’re all trying to get ahead that we’re like, I’ll almost do anything to make my life easier.

Right. Give away whatever information.

Luke: Yeah. And, and it’s not necessarily even transparent to people like what they’re giving up, like, like, or what they’re feeding into the system, right. Like, or to the degree that it’s, you know, doing things too. And I think it’s, that’s a great, it’s a great point. You know, one bold prediction you have for the future that you’d be willing to bet on today as far as tech goes,

Maggie: one bold prediction, we’ll all be using, you know, stable coins and, and crypto credit cards.

And, you know, payments is just going to happen in the next two years. Mm-hmm.

Luke: Awesome. And, and then just to kind of wrap it up too, like, you know, if she fire’s, vision Succeeds, you know, what does the internet look like for the next generation of women builders?

Maggie: Yeah. The internet looks like, [00:28:00] somewhere where they’re, they’re not feeling like they have to catch up.

Right. The goal offi is. To not, you know, it’s to exist in some form, maybe in like the community form. But, you know, the goal is that, you know, we’ve, we’ve all contributed to this internet. So when someone comes from that different background or that different age group or whatever it is that they’re like, oh, I, I belong here.

And it’s easy to use and it’s intuitive because somebody thought about me. While it was being built, right? So that’s really the goal. Right now we have this huge gap and we have this huge disparity, but, you know, hopefully in the future we won’t because, you know, you bring one person into SHE five, they bring their friend, their friend gets hired by a crypto company.

They’re in a position of power to hire. They hire, you know, people, more women. And so that’s really what, what the hope is. And so if we’re all contributing to it, then hopefully we have the voice and the power to. Impacted in a way that we know it’s helping the people coming behind us.

Luke: I love it, Maggie, and, and really like hats off to, to you all for, [00:29:00] for putting this out there and, and getting us going and getting more people into this and it, it, it’s a thing like you’ve said, so many good keywords that are just so translatable.

Like, you know, reward by earn all these good things that people are familiar with. And, and I think that the, the biggest shame over the past 10 years is that there’s these tools there and these. This potential that’s just kind of, you know, it’s not necessarily moved on the user side as much as it should have at least for my own bias take.

but seriously, like, I really appreciate you, you taking the time to come and, and share about qfi today with our audience and you know, where, where can people find out more about Shefa or follow your work or anything like that.

Maggie: Yes, we are. She fi org, that’s S-H-E-F-I-O-R-G, on all social media, so on Twitter.

Awesome. On, on X, on Instagram, on TikTok or she fi dot. On the web, right? So if you put the.org there, you get our website. If you make it one word, you’ll find us on all social media. And if you have any questions, you can reach out to me. I’m just [00:30:00] Maggie, love on X, Maggie love on LinkedIn. She, I post a ton on LinkedIn as well, so you can, you can find us, you know, wherever you’re looking for information out there on the internet.

Luke: Awesome. Well thanks again Maggie. I really appreciate you making the time and, and love to have you back too, to check back in on how things are going.

Maggie: Great. Thanks so much for having me, Luke. Thanks for the discussion.

Luke: Thanks for listening to the Brave Technologist Podcast. To never miss an episode, make sure you hit follow in your podcast app.

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Show Notes

In this episode of The Brave Technologist Podcast, we discuss:

  • SheFi’s collaboration with Brave, including scholarships offered for their next cohort
  • What real crypto onboarding should look like: education beyond buzzwords
  • Why community is the missing layer in crypto adoption, and current friction points holding Web3 back
  • How AI and crypto may collide at both the application and infrastructure layers
  • What the future of the internet could look like for women+ builders if their mission succeeds
  • What it takes to build technology that works for everyone (not just the early insiders)

Guest List

The amazing cast and crew:

  • Maggie Love - Founder and CEO of SheFi

    Maggie Love is an educator, entrepreneur, and the founder of SheFi, a platform where women+ learn to navigate and shape the next era of the Internet, including crypto, AI, and digital ownership. She’s passionate about turning buzzwords into real-world access and opportunity.

About the Show

Shedding light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!
Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you’re a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.