Johnny Ryan’s privacy keynote for P&G
Procter & Gamble invited Dr Johnny Ryan of Brave to give a (remote) keynote address about how advertisers should adapt to the privacy-first future.
The presentation covers the problems with conventional advertising technology, risks to brands and media sustainability, and sets out several alternative models. See the video here.
For reasons made clear in this keynote presentation, the largest advertisers in the world are increasingly serious about grappling with privacy. The new World Federation of Advertisers data ethics principles, drafted by Jamie Barnard of Unilever, are a sign of things to come.
This note analyses additional granular data from Dutch publisher NPO, and presents lessons for the publishing industry about privacy and revenue based on six months of data from a publishing group that removed 3rd party tracking.
This note shares new data on publisher revenue impact from switching off 3rd party ad tracking.
Following a court decision on Friday, it is now highly likely that California will introduce legislation that curtails adtech tracking.