This post is a follow-up to our announcement, Brave Introduces Support for NFT Purchases on the Brave Swag Store, Powered by Origin, from February 2021.
Last year, Brave and Origin announced their partnership, and together unveiled the Brave Swag Store powered by Origin Protocol’s decentralized e-commerce platform, Dshop. The partnership symbolized a departure from old-world e-commerce solutions that track users and clash with Brave’s core privacy values, and a marked step forward in Brave’s progressive decentralization goals. Over their 18-month partnership, Brave and Origin have continued to deliver real-world utility for the decentralized web through the introduction of a cryptocurrency payment option on the Swag Store as well as support for Non-Fungible Token (NFT) purchases.
Today, we are excited to announce our latest collaboration with Origin, TABONG: a series of six digital Brave x Origin NFT collectibles created in celebration of Brave and Origin’s partnership!
The exclusive series will go live on tabong.brave.com on Wednesday, June 2nd. One week later on Wednesday, June 9th, all six NFTs in the collection will become available for fans to purchase in an open edition-style sale lasting only 30 minutes. Customers can pay for their NFTs with a credit card, or, for those who prefer to use cryptocurrency, with the following stablecoins: DAI, USDC, USDT, and OUSD. In addition, customers who want to deposit ETH can do so via a convenience link to Uniswap which converts ETH to USDC and deposits it in a single transaction.
TABONG runtime in different time zones on Wednesday, 9 June:
- 12:00 p.m. – 12:30 p.m. Pacific (Los Angeles)
- 3:00 p.m. – 3:30 p.m. Eastern (New York)
- 8:00 p.m. – 8:30 p.m. Europe Central European Time (London)
- 12:00 a.m. – 12:30 a.m. GMT+8 (Hong Kong)
- 1:00 a.m. – 1:30 a.m. GMT+9 (Seoul)
TABONG, a compound anagram of BAT (Basic Attention Token) and OGN (Origin Token), symbolizes how BAT/Brave and Origin are each powerful on their own, but an even more formidable force when combined! All six NFTs in the series were created by some of the talented in-house designers at Brave and Origin. Each piece symbolizes Brave and Origin’s shared vision for the web and the obstacles they face in an ever-shifting digital landscape. Learn about the artists and the inspiration behind each of the six NFTs in the series here.
For Brave, TABONG follows two highly successful NFT launches with its partner Gala Games: 100 limited Brave x Gala Games Minotaur King Crystal Physical NFTs in December and 100 Brave x Gala Games Farm Bot Physical NFTs in March, which sold out in under five minutes. Brave’s sale of 30 limited NFTs based on winning submissions from a BAT Community Meme Competition one month earlier also sold out in mere minutes. In March, Brave’s pilot with Ether.Cards for their NFT sale used Brave Ads for NFT discovery and included $5.9M in BAT Rewards. In a joint promotion between Brave and Splinterlands the following month, over $170K in BAT was used to purchase NFTs in the popular blockchain game.
For Origin, TABONG follows a series of successful NFT drops with a star-studded roster of partners, which began with the record-setting $11.7M auction with acclaimed musician, producer, and crypto Influencer, 3LAU, which received coverage in the New York Times and Forbes. More recently, Origin’s Charlie Bit My Finger auction for a one-of-a-kind NFT based on the viral “Charlie Bit My Finger” video, brought in $760,000, breaking previous meme-as-NFT sales records set by Nyan Cat and Disaster Girl. The sale was widely covered by CNBC, CNN, BBC, Time, and other outlets further pushing NFT technology awareness to the global mainstream. Other notables who have collaborated with Origin on NFTs in recent months include three-time Grammy winner Ryan Tedder, Grammy award-winning multiplatinum musician Lupe Fiasco, and megastar Jake Paul.
Together, Brave and Origin continue to push the envelope by finding new, creative ways to make NFTs more accessible to the mainstream while delivering on powerful, crypto-centric e-commerce experiences for Brave’s growing audience of over 32 million monthly active users.
“We’ve been able to bring some excellent web3 utility cases to market through our partnership with Origin; from crypto payments with BAT and ETH through the Brave Store, to NFT sales through our BAT Community. We’re very excited to collaborate with Origin on the TABONG NFT sale, and look forward to collaborating even more with Origin on future projects.” – Luke Mulks, VP Business Ops, Brave
“We’re ecstatic to deepen our partnership with Brave with the TABONG NFT sale. As the NFT market rapidly expands from cryptocurrency early adopters to more mainstream audiences, we’re excited to work with Brave on bringing innovative NFT use cases to Brave’s 30M+ user base. Brave’s commitment to a privacy-centric and decentralized web are perfectly aligned with our aspirations to enable creators to engage and interact directly with their fans and collectors through NFTs.” – Matthew Liu, co-founder Origin Protocol
Origin has been a pioneer in blockchain-powered commerce since 2017. By using Origin’s NFT Launchpad, creators are able to offer direct-to-fan NFT sales on their own websites, creating more authentic and engaging experiences for their users. Origin-powered creator sales feature NFTs that serve as digital collectibles that can also be used to unlock limited edition merchandise, premium content, and access to unique experiences. Origin currently holds records for the highest NFT sales in the music and meme/viral video categories. If you’re interested in experiencing the future of commerce for yourself, head to tabong.brave.com and buy the special edition NFTs.
Learn more at originprotocol.com or follow Origin on Twitter @OriginProtocol.