Brave and TAP Network Partnership Connects Consumers and Brands via Blockchain
Brave Users Can Now Redeem BAT for Real-World Rewards from Top Brands in the TAP Network
SAN FRANCISCO – March 10th, 2020 – Brave Software, makers of the innovative Brave browser which combines privacy with a blockchain-based digital advertising platform, and TAP Network, the Rewards-as-a-Service technology company, today announced that Brave desktop users can now redeem Basic Attention Tokens (BAT) for real-world rewards offered by over 250,000 top brands and merchants in the TAP Network. The collaboration makes token utility redemption a reality for Brave users, and connects brands with an engaged consumer audience while respecting their privacy.
Brave pioneered a blockchain-based advertising model that gives 70 percent revenue share to users in the form of BAT. Brave’s 12 million monthly active users all have the option to opt in to Brave Rewards to view relevant privacy-preserving Brave Ads in exchange for earning BAT. Through this partnership with TAP, Brave users in the United States can redeem these earned tokens for gift cards from hundreds of top national brands, including travel partners such as American Airlines, Delta, Hotels.com, and Uber; dining brands including Starbucks, Domino’s, and Applebee’s; entertainment partners such as Xbox, Playstation, Hulu and HBO; and retail brands including Amazon, Apple, Target, Walmart and many more partners in the TAP Network. Users can also contribute to the Red Cross, Habitat for Humanity, World Wildlife Fund, and over one thousand charitable causes via the TAP Network; and coming soon, access to travel deals worldwide and exclusive entertainment experiences.
“The relationship between consumers and advertisers on the Web is broken. Consumers get tracked and exploited while advertisers follow them around the web with complete disregard for privacy,” said Brendan Eich, co-founder and CEO of Brave Software. “This partnership with TAP Network supports our mission of connecting consumers and brands in a respectful, mutually beneficial way, and contributes to the growth of our overall ecosystem by expanding the utility of BAT.”
BAT redemption through the TAP network is available to Brave desktop users who have verified their wallet with Uphold. These users can connect their Uphold account to the TAP Network using OAuth, and then authorize TAP Network to provide various redemption options, without the need for additional registration beyond Uphold.
“Consumers today are stuck with very limited and often undesirable redemption choices in most rewards programs; this is especially true for the holders of most blockchain utility tokens,” said Lin Dai, co-founder and CEO of TAP Network. “BAT represents a fundamental shift where consumers are rewarded for their attention, and TAP is excited to connect our network of trusted brands to the Brave ecosystem, and provide real world redemption utility to BAT users beyond those offered by any other digital tokens.”
This functionality is available today on the Brave Nightly build for desktop users and will be available for general release in 6 to 8 weeks.
About Brave Software
About TAP Network
TAP Network is a Rewards-as-a-Service marketplace technology company, with a mission to bring more rewarding opportunities for the everyday consumer, while preserving their privacy and protecting their data. TAP Network brings together 250,000+ merchant and brand partners in travel, dining, entertainment and e-commerce and seamlessly rewards consumers across top brands that best fit their lifestyle. Co-founded by media and advertising veterans Lin Dai and Jared Christopherson, TAP Network rewards technology is licensed and white-labeled to top companies in media, entertainment, digital finance and beyond. To learn more about TAP Network and its technology, visit https://tapnetwork.io
Continue reading for news on ad blocking, features, performance, privacy and Basic Attention Token related announcements.
New Study by MAGNA & Brave Shows That Consumers Are More Likely to Support Brands in Ad Environments Where They Have Control
Study finds that three in four people find privacy protected ads and the option to control the number of ads they see daily appealing.
This is the eighth in an ongoing, regular series of blog posts, describing new privacy-related features in Brave. Written by Peter Snyder, Director of Privacy.
At Brave, we want to make crypto usable and DeFi accessible for everyone, and towards these ends, we are excited to share the second update since we published the BAT Roadmap 2.0 in February 2021.
Today, we’re launching the first episode of Season 2 of The Brave Marketer podcast, featuring an interview with Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney+ who discusses how they exponentially surpassed growth targets, and why “killing the hypothesis” led to massive product adoption.
Brave Search beta now available in Brave browser, offering users the first independent privacy search/browser alternative to big tech
Starting today, users have a new independent option for search which gives them unmatched privacy. Brave Search is built on top of a completely independent index, and doesn’t track users, their searches, or their clicks.
We propose a new privacy-first framework to solve recommendation by integrating federated learning with differential privacy. This work on private federated recommendation is only one example of how we intend to leverage federated learning with privacy on the Brave browser in the future.