Season 7 | Episode 4
Live from Consensus! Gamifying your Identity and Next Gen Privacy Implications
Danny Wright (Chief Brand Officer) and Eddie Satterly (Chief Technology Officer) of OneOf discuss ways they’re decentralizing identity in an effort to empower consumers and ultimately build loyalty. They also discussed some of the boldest companies and campaigns that have caught their attention lately.
In this episode of The Brave Marketer Podcast, we discuss:
- Data protection and working with vendors who value privacy respecting features
- Ways that NFTs can build advocacy, utility and loyalty
- The role that family plays in career growth and importance of soliciting feedback
The amazing cast and crew:
Danny Wright / Eddie Satterly - Chief Brand Officer / Chief Technology Officer
Danny Wright, Chief Brand Officer, and Eddie Satterly, Chief Technology Officer of OneOf - a platform building consumer-friendly Web3 software.
Danny Wright combines a wealth of experience creating strategic partnerships for some of the industry’s most well known stars including, Aerosmith, Mariah Carey, Lauryn Hill, Dido, Maxwell, Run DMC, The Fugees, and Erykah Badu. As a sales and business development executive Mr. Wright has worked with Fortune 100 brands such as P&G, Dell, Samsung, Intel, AT&T, Verizon and media companies like MTV, VH1, NBC/Telemundo, Bravo and the BBC. Formerly, as the Chief Brand Officer at Adweek, Mr. Wright was charged with developing the global strategy for all Adweek awards, events and the relaunch of Brandweek. Currently, as Chief Brand Officer of one of, Mr. Wright leads the company’s efforts to deliver a custom marketing SAAS platform using cutting edge Web 3 technology to amplify loyalty, commerce, data and engagement for consumer brands.
About the Show
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.